Suzhou Jinji Food Co., Ltd. was established in September 2005 and is located in Wuzhong Economic Development Zone. It is a modern agricultural product deep processing enterprise integrating R&D, production, sales, cold chain logistics and soybean base planting. The company mainly engages in bean products and plant protein beverages. In 2019, it launched a new construction project located in Dongwu Industrial Park, Wuzhong District, Suzhou City. The project plans to invest 420 million yuan to build a 65,000 square foot factory, aiming to build a group headquarters, a tourism factory, Intelligent manufacturing factory.

【Company Vision】

The company is committed to exploring the "specialization of tofu and opening up the bean industry chain", adhering to the policy of "doing specialized, detailed, new, stronger, bigger, standard, and open up the industrial chain", and practicing "focusing". Traditional food leads the industry's upgrading; promotes green and healthy, and advocates nutritional balance."

Achieve the strategic goal of "based in Suzhou, developing surrounding areas, locking in big cities, connecting the country, replicating standardization, and going to the whole world".

【Brand Building】

The company's main brand "Old Eat" is taken from a homophonic voice, meaning to make old friends with consumers using safe, healthy and delicious food. After 15 years of intensive cultivation, it has taken root in the hearts of the people of Jiangsu, Zhejiang, Shanghai and Anhui.

In recent years, in order to meet the recognition of consumers at different levels, sub-brands such as "Lalagou", "Gujiagu", "Hometown", and "Mao Doudou" have been successively created, and the brand system construction has been continuously improved.

【Market Expansion】

The company has established more than 4,000 chain direct sales outlets such as soy products monopoly and franchise methods in provinces and cities such as Jiangsu, Zhejiang, Shanghai, and Anhui; and has established strategic cooperation with large and medium-sized group units and KA stores.

Adhere to the "seven unifications" (unified VI image, unified decoration, unified training, unified dress, unified price, unified cold chain distribution, unified service process) Jinji marketing model, through terminal push advertising and media pull advertising, The gradual marketing method of standing → standing firm → standing high” is to carry out product penetration and brand communication.

【Technology Leadership】

The company has established a Jiangsu Soy Products Engineering Technology Research Center, and has established long-term industry-university-research cooperation with research institutes and universities such as China Agricultural University, Nanjing Agricultural University, Jiangnan University and Yangzhou University, covering plant protein beverages and fresh soy products. More than 200 subdivided products including meat and soy products, snack foods, starch products, etc.

The under-researched γ-aminobutyrate germ soymilk technology is at the international level and is protected by national patents. Has participated in the formulation of 6 national industry/group standards, undertaken 14 national Spark plan and provincial and municipal scientific research projects, owned 277 patents (20 authorized invention patents), and introduced and transformed the soy products industry with more than 50 advanced equipment at home and abroad. strips/set.

【Social Responsibility】

The company always fulfills its social responsibility for food safety and establishes a 150,000-acre non-GMO soybean base in Northeast China. In order to change the traditional production methods, strengthen food safety control, implement excellent performance management, lean production and HACCP food safety management systems, and actively create a supply chain model from "field to table".

The company adopts imported complete assembly lines and RO purification water treatment system processing, full-process cold chain method, and TMS smart logistics system to deliver safe products to consumers in 2 hours. In recent years, all products have passed the national, provincial and municipal quality sampling inspections and have successively won the "Jiangsu Provincial Quality Award" and "Suzhou Municipal Quality Award".