Jiulongzhai Brand Ranking

Jiulongzhai

Beijing Yanjing Brewery Group Co., Ltd.

Industry： Sour plum soup

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Jiulongzhai

Beijing Yanjing Brewery Group Co., Ltd.

Industry： Sour plum soup

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Brand Introduction

Jiulongzhai Sour Plum Sour Soup, as a traditional beverage in the capital, can be traced back to the Qianlong period of the Qing Dynasty. It is said that a small vendor came to Beijing to join his uncle who worked in the imperial tea house. His uncle secretly passed on a secret recipe for the palace drink from the imperial tea room for him. The small vendors made osmanthus sour plum soup for sale according to the secret recipe, which was sought after by the people in the capital. Therefore, the vendor asked his fellow Hanlin bachelor to name it "Jiulongzhai".

The producer of Jiulongzhai Sour Plum Soup - Beijing Yanjing Beverage Co., Ltd. is a subsidiary of Beijing Yanjing Beer Group. After more than 30 years of development, Yanjing Beer has become one of the largest beer group companies in China.

In order to learn from the cutting-edge production and management experience of foreign beer companies and negotiate cooperation, Yanjing Group was invited to inspect Japan Asahi Beer and Kirin Beer. During the inspection, the leaders of Yanjing Group found that most of the sales of large foreign beer groups did not come from beer, but from beverage products, while Yanjing Group only produced and sold beer at that time.

After careful investigation, the inspection team immediately formulated a strategy that was enough to be recorded in the history of Yanjing Group's development: to develop the beverage business of Yanjing Group. After the strategy is formulated, it will be implemented immediately. After trying a variety of beverage products, Yanjing Group found that sour plum soup products will be an important direction for future development.

Naturally, Yanjing Group focused its attention on the century-old brand of Jiulongzhai. With the help of relevant groups, Beijing Yanjing Beer Group Company and the Palace Museum worked closely together to collect and organize the palace imperial tea house owner (formerly Jiulongzhai sour plum soup recipe) to jointly create the "Jiulongzhai" brand.

Related Keywords: Jiulongzhai Sour plum soup