Volvo Car Group is a world-renowned luxury car manufacturer founded in 1927 and is headquartered in Gothenburg, Sweden. It has more than 22,000 employees worldwide. Currently, there are about 6 million Volvo owners worldwide. Volvo Cars has set up production plants and assembly lines in Sweden, Belgium, China and Malaysia.

Volvo Cars enjoys a high reputation worldwide for its excellent quality and performance, especially in terms of safety systems, Volvo Cars is even more unique. The U.S. Institute of Highway Loss Data has evaluated the ten safest cars, and Volvo topped the list. By 1937, the company's annual production of automobiles had reached 10,000. Subsequently, its business gradually developed into many fields such as means of production and living materials, energy products, and became the largest company in Nordic.

Volvo Cars China Overview

In August 2010, with Zhejiang Geely Holding Group officially acquiring 100% of Volvo Cars' equity, Volvo Cars became the first luxury car brand owned by the Chinese, and Volvo Cars' revival has been solidly guaranteed since then. Volvo Cars is affiliated to Geely Holding Group, but operates independently. In the past three years, Volvo Cars has made significant progress in vision and strategy, product planning, brand building, supply system training and core management team formation.

On August 23, 2013, the Chinese government officially approved Volvo Cars' layout in China's domestic chemical industry. This layout includes the establishment of a vehicle manufacturing base in Daqing, the establishment of an engine manufacturing base in Zhangjiakou, the establishment of a China R&D base in Shanghai, and the establishment of a vehicle manufacturing base in Chengdu. Volvo Cars' three factories in China strictly follow Volvo Cars' global procurement, quality control, R&D system and management standards, and are committed to producing high-quality products with quality comparable to European factories for Chinese consumers.

In 2013, Volvo Cars' cumulative sales in China reached 61,146 units, a year-on-year increase of 45.6%. In the first half of 2014, the cumulative sales reached 38,555 units, a year-on-year increase of 34.3%, higher than the average level of the Chinese luxury car market; at the same time, a number of new and modified models have fully entered China, greatly improving the product lineup and configuration; the group is constantly increasing channel construction, and the total number of dealer outlets nationwide has increased to 161.

Upgrading full-function regional headquarters from sales company

As a luxury brand with a history of 87 years, Volvo Cars entered China for sale as early as 1984, at the beginning of China's reform and opening up. On January 24, 1994, Volvo Cars established its first office in China in Beijing, and in 2008, Volvo Cars China Sales Company was established in Shanghai, focusing on strengthening the construction of dealer networks and providing customers with more timely, high-quality and professional services.

In 2011, Volvo Car Group's China Region was established in Shanghai, marking the transformation of Volvo Cars from a national sales company in China to a full-function multinational company regional headquarters integrating sales and marketing, manufacturing and production, procurement, product development and other auxiliary functions.

At present, Volvo Car Group's organizational structure in China has been initially completed, growing from a sales company to a full-function regional headquarters, and formulating a China growth strategy with the second home stadium of corporate system and corporate cultural services; R&D center, procurement, customer service, human resources and other departments have begun to take shape.

Recruiting the Elite Life

Volvo Cars is the leader in the quality of life of the Chinese elite. In order to strengthen emotional communication with customers, Volvo Car Group has sponsored the Volvo China Open professional competition every year since 1995 and held a Volvo Masters Cup amateur golf competition in China. The series has become the most extensive, large and influential amateur golf competition in China.

In 2009, Volvo Cars brought the world's top sailing event, the Volvo World Race to China for the first time, and a passionate, innovative and enterprising Volvo Cars were presented to consumers. Following the 2011-2012 season, the Volvo Global Race will continue to dock in Sanya, China in the 2014-2015 season, which means that the world's top sailing event will visit China for the third consecutive time. Once again, Volvo Cars, which are passionate, innovative, enterprising and challenging, will be presented to consumers.