The BMW Group's long history began in 1916 and is headquartered in Munich, Germany. It has 22 production and assembly plants around the world, with a total employee base of more than 103,000. As the most successful and most efficient high-end automotive and motorcycle manufacturer in the world today, the BMW Group has set new sales records in recent years. In 2005, BMW Group's automobile sales reached 1,328,000 units, of which BMW's automobile sales exceeded 1.1 million vehicles (1,126,800 units) for the first time, and MINI brand sales exceeded 200,000 vehicles for the first time, reaching 200,400 vehicles. In addition, more than 97,500 motorcycles were sold. In 2005, the group's total revenue reached 46.656 billion euros.

Consistently adhering to the high-end brand strategy is the cornerstone of BMW Group's success. BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy the high end of every segment from small cars to large luxury sedans, making the BMW Group the only car and motorcycle manufacturer in the world focused on the premium sector. Higher grade means added value. BMW Group's brands each have a clear brand image, and their products have rich product connotations in design aesthetics, dynamic and dynamic performance, technical content and overall quality. Therefore, these brands provide customers with tangible added value and have won the support of car owners around the world.

BMW Group was originally an aircraft engine manufacturer. BMW is the abbreviation of Bayerische MotorenWerke (Bavarian Engine Manufacturing Plant), and the blue and white logo of BMW symbolizes the rotating propeller, which is a portrayal of the company's early history.

In the BMW Group's internationalization strategy, the Chinese market occupies a very important position. BMW Group's products began to appear in the Chinese market in the 1980s. In April 1994, BMW Group established a Beijing representative office, marking the official entry of BMW Group into the mainland Chinese market. In the past 10 years, the three major brands of BMW Group have entered the Chinese market and are well-known and highly respected.

BMW Brilliance Automobile Co., Ltd. - the world's top high-end automobile manufacturer

BMW Brilliance Automobile Co., Ltd. was established in May 2003. It is a joint venture jointly established by BMW Group and Brilliance Automobile Group Holdings Co., Ltd., covering the production, sales and after-sales services of BMW brand cars. The company's production base is located in Shenyang, Liaoning Province, with a strong industrial foundation. It has branches in Beijing and its sales and service network is all over the country. By the end of 2014, the company had more than 14,000 employees.

Currently, BMW Brilliance Automobile Co., Ltd. produces three series BMW3 Series (including standard wheelbase and long wheelbase), BMW5 Series Li and BMWX1. The new generation of BMW 5 Series long-wheelbase model was launched in China in August 2010. Since its launch, it has been popular with consumers and recognized by the market. In 2012, the total sales of BMW 5 Series reached 107,844 units. This is the first time that BMW has a single model that has sold more than 100,000 in one year. BMW BMW X1 was launched in China in March 2012, becoming one of the three best-selling models of the BMW brand in 2012.

In order to meet the rapidly growing customer needs, the Tiexi New Factory of BMW Brilliance Automobile Co., Ltd. was officially opened on May 24, 2012. At present, the total production capacity of the Tiexi factory and the factory located in Dadong District has reached 300,000 vehicles. In July 2012, the sixth-generation BMW3 Series was launched, and both wheelbase products were provided. These products fully utilize BMW EfficientDynamics technology and are examples of high performance and environmental protection.

In 2012, BMW Brilliance announced a plan to improve engine production. The new engine factory next to the Tiexi plant has started construction and will be put into production in 2016.

In April 2013, BMW Brilliance Automobile Co., Ltd. released a new brand: Zhinuo. The new brand is a new milestone for the joint venture to move towards deeper localization based on long-term close cooperation and successful development. As a high-end automobile brand in China, Zhinuo upholds Chinese culture and values, and has international technology and quality, representing high technology and high quality. The first product of the new brand, Zhinuo "1E", was unveiled during the Guangzhou Auto Show. Currently, Zhinuo models are produced in Tiexi factory.

While maintaining rapid growth, BMW Brilliance has always adhered to customer orientation and provided strong support to dealers, and its customer satisfaction ranks among the best in the luxury car market. As of the end of 2014, more than 460 authorized distributors and service outlets have been established nationwide, and four large parts distribution centers have been established in Beijing, Shanghai, Foshan and Chengdu. It has 3 training centers in Beijing, Shanghai and Guangzhou, and there are 15 training bases and 11 body spraying training sites across the country.

BMW Brilliance Automobile Co., Ltd. has long implemented the localization strategy. The BMW5 Series long-wheelbase version launched specifically for the Chinese market at the end of 2006 is a milestone in local production. The continuously expanding local parts supplier system reached 280 in 2014, with annual purchases reaching 24.15 billion yuan. BMW Brilliance has become the largest taxpayer in Shenyang for eight consecutive years. The Tiexi Factory has become China's most advanced and environmentally friendly automobile factory, bringing BMW localization into a new stage.

Since entering China, BMW has been striving to fulfill its solemn commitment rooted in China, and has earnestly fulfilled the social responsibilities that it should bear as a corporate citizen, constantly integrated into the development process of Chinese society, and has carried out a series of industry-leading corporate social responsibility projects in the three major areas of resource innovation, cultural exchange and social integration, and education.

From BMW's efficient power strategy and application of new energy technology products that are committed to promoting the healthy development of the automobile industry and the environment, to Tiexi New Factory, which interprets the most innovative environmentally friendly production concepts today, to the industry's first "5S dealer" certification, BMW also uses its own advantages and resource innovation to continuously promote the sustainable development of Chinese society.

As an international enterprise with deep roots, BMW insists on protecting Chinese traditional culture and is committed to promoting cultural exchanges and social integration. From 2007 to the present, the "BMW China Cultural Journey" has made a total of 8 million yuan in donations to 77 intangible cultural heritage projects that need to be protected in eight years. At the same time, BMW has also actively contributed to the development of China's education, especially children's education. Over the past ten years, the "BMW Children's Traffic Safety Training Camp" has benefited 370,000 Chinese children.

Since BMW China and BMW Brilliance jointly established the BMW Charity Fund in 2008, BMW Charity Fund has launched and promoted a series of practical public welfare charity activities, such as the "BMW Children's Joy Home" Children's Care Plan, the "BMW Yue Helps the Future" Student Aid Plan, the "BMW Yushu Care Action" and other activities have built a wide and continuous participation platform for BMW caring family members, including BMW employees, dealers and car owners. As of the end of 2014, more than 250 BMW dealers and more than 65,000 car owners and employees have participated in related public welfare activities, with about 91,000 beneficiaries.

In addition, the "BMW Sustainable Development and Corporate Social Responsibility Forum" that has been successfully held for two years has also built a platform for ideological collision and in-depth exchanges for enterprises and experts and scholars, gathering the wisdom of all parties to jointly discuss the new mission of corporate citizens under the "new normal". In the future, BMW will continue to practice corporate social responsibility and drive a wider range of social forces to participate, give back to society together, and interpret the joy of innovation, dreams, responsibilities and sustainable development!

BMW Brilliance Automobile Co., Ltd. is committed to becoming China's most successful high-end auto manufacturer and leading the development of China's high-end auto market. The company will insist on introducing the latest products and the most advanced technologies to the Chinese market. At the same time, as a responsible corporate citizen, BMW will continue to make unremitting efforts to achieve sustainable growth in Chinese society, work with caring people from all walks of life to convey the joy of responsibility, create the joy of value, and enjoy the joy of progress together.

Car logo meaning

BMW means Bavarian automaker, the color and combination of the logo comes from the state emblem of the state of Bavaria, where BMW is located (next to the BMW logo in front). BMW Automobile started its business by producing aircraft engines, so many people think that the logo represents a rotating propeller, but this is not the case. In fact, the meaning of the symmetrical figure of the blue and white mark is very simple. The blue and white pattern is the state emblem of the company's location, Bavaria, and is used to remind BMW of its pure bloodline from Bavaria. The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and the rotating propeller, which symbolizes the long history of BMW, symbolizing the company's leading position in aviation engine technology in the past, and also symbolizing the company's consistent purpose and goals.