Anman is a larger enterprise group in New Zealand and is also a brand under Fonterra Group, a world-renowned dairy raw material supplier. Fonterra Group is a globally recognized leader in dairy technology, with many world-class dairy brands, such as the world-famous Anchor butter, the most famous Mainland butter and cheese in China, the famous Asia-Pacific region, and the domestic New Zealand. The popular ice cream brand TipTop.

The first product of the Anman series is pregnant milk powder, which was released in Malaysia in 1995. It entered the Chinese market in the same year. In 1999, a growth series of milk powder was launched in Malaysia for children aged 1 and over. In 2001, the infant formula was launched, forming a complete feeding system.

Anman milk powder has achieved great success in more than ten years. Among them, pregnant women's milk powder enjoys a high reputation in the Asia-Pacific region and is a leading market brand for pregnant women's milk powder. It is rich in high folic acid, as well as other balanced nutrition and light taste, and has gained wide recognition from mothers. In China, it is the first formula milk powder for pregnant women to appear on the market and the first brand of pregnant women to educate pregnant women on folic acid intake.

Following the success of pregnant women's milk powder, Anman has launched a series of formula milk powder for infants and children with the unique Nutri-Q brain development system, creating a complete Anman feeding system.

Anman not only provides high-quality infant formula for Chinese consumers, but also introduces the new parenting concept of "nutrition + stimulation" to young Chinese parents.

Fonterra Group in China:

Fonterra Group has entered and committed to serving the Chinese market since 1982. It has been more than 20 years since then. With the integration process of New Zealand Dairy, it has appeared in the name of New Zealand Dairy Bureau, New Zealand Dairy Raw Materials, Anjia Dairy Company, etc. In 2005, Fonterra Trading (Shanghai) Co., Ltd. was registered and established in Shanghai, and has branches in Beijing and Guangzhou.

As an independent strategic business unit of Fonterra Group, Fonterra China's new China strategy has been transferred to "rooted in China's dairy industry and as a participant in China's dairy industry". Its goal is to build a comprehensive, covering "raised farm in China". To the local business of the entire supply chain, that is, to fully participate in the marketing and catering business from breeding, milk collection, to processing to consumer products. It mainly includes four businesses: consumer goods business, dairy raw material business, catering business and ranch.