"Aiqin" is a national maternity and baby products chain franchise brand under Huaen Investment for small and medium-sized investors, which began in 1999. The company has developed from the original direct investment model of DM catalog to the super 1+N model integrating "early education, photography, naming, swimming, playground, value-added services, postpartum care + one-stop maternal and child shopping chain store". It has led the development of China's maternal and infant industry with its unique advantages. It now has nearly a thousand chain stores, with business covering all provinces, cities and regions across the country. The products sold include milk powder, bed chairs, children's strollers, toys, clothing, health products, feeding utensils, auxiliary food, diapers, cushions, toiletries, supplies, books, audio and video, mother's supplies, and hundreds of agent brands. More than tens of thousands of single products ensure that the partners can operate later.

Brand philosophy

A. Brand core: Focus on maternal and infant, pragmatic and innovative.

Focus on maternal and infant: devote all your energy to the maternal and infant industry, and concentrate on building [Love Dear] into a leading brand of China's boutique maternal and infant life museum;

Pragmatic and innovative: Love Kiss takes one step at a time for many years, avoid exaggeration, put effectiveness first, and become the leader in the field of maternal and infant life museums. In order to further expand market channels, innovate products, innovate systems, and innovate operation and management models, and open a new [Love Kiss] era!

B. Brand style: happy, free, fashionable and healthy.

Happy and Freedom: It is mainly reflected in the VI system of love and star-rated services. Blue gives people a sense of freedom, lightness and security. The delicate service makes people feel like spring breeze, comfortable in body and mind, and happy shopping;

Fashion and health: mainly reflected in store layout and series of brand products. The store is full of fashion, no matter the size, and the dazzling array of brand products and the scattered display add a sense of fashion. Each product in the store comes from a brand manufacturer, and has undergone 23 strict inspections within the company, and its health is absolutely guaranteed!

C. Service concept: Careful care and service with care.

Careful care: mainly reflected in three aspects. On the one hand, it is caring for employees, on the other hand, it is caring for consumers, and on the last, it is caring for partners. Give it sincerely and gain trust;

Careful service: mainly reflected in two aspects. On the one hand, it serves consumers, and on the other hand, it serves partners. Dedicate your heart and your career will be evergreen.

D. Quality concept: strive for excellence, the purest and truest.

Keep improving: mainly refers to product technology and brand selection standards. The self-produced products strive to achieve perfection in the process through detailed standard processes, while the purchased brand products are strictly selected through the green and safe procurement standards set by themselves, striving to meet the requirements of low-carbon, environmentally friendly and nutritious;

Pure and true: It is the standard for product raw materials. The products sold by Aiqin are carefully screened, and they meet or even exceed the relevant national standards in terms of product raw materials, production and packaging materials. Love Kiss only sells the purest, most tasteful and sincere maternal and child products.

E. Brand personality: light and comfortable, happy and fashionable.

Light and comfortable: From the design of logos, stores, shelves, display cabinets, employees' service personality, and humanized measures of the management system, all reflect the light and comfortable side of [Love Dear], giving consumers a light and comfortable shopping experience ;

Happy Fashion: Happy employees extend the connotation of happy service and sublimate into a happy brand personality, while infecting consumers, making them also a happy member and adding a happy atmosphere.

F. Brand spirit: unity and hard work, pioneering and enterprising.

Unity and hard work: Every employee is the gene of his brand, and the essence of the employee's spirit is the essence of the brand. Over the years, all employees have had the fine tradition of unity and hard work, which has formed The spiritual core of the Aiqin brand;

Pioneering and enterprising: Over the past six years, Love Kiss has gone from nothing to something, from one store to hundreds of stores, from Beijing to the whole country. These are all manifestations of pioneering and enterprising, and are driven by the natural spirit of Love Kiss brand.