The Ambel brand inspiration originated in Scotland. During his travels in Scotland, the founder passed by a manor and met a girl picking flowers. She was deeply intoxicated by the scene at that time and burst into inspiration. After many experiments, natural plants were refined and purified, combined with Taiwanese technical formulas. Turn it into essential oil power, integrate it into infant and toddler cleaning products, and create the Anbeier infant and toddler skin care brand.

In order to commemorate this unforgettable experience in Scotland, the founder incorporated the image of a little Scottish flower-picking girl into the brand logo, like an incarnation of an essential oil fairy, with the image of a girl being innocent and kind, and embodies the brand's grand ambition to care for babies all over the world with all their hearts.

Xiamen Shufeiya Cosmetics Co., Ltd. was founded in 2007. It is a comprehensive modern company integrating the research, development, production and sales of maternal and infant cleaning, skin care and detergent products.

In 2018, the company invested and built the 70-acre Shufeiya Science and Technology Park in Tianmen Industrial Park, Tianmen City, Hubei Province; in December 2019, the company was also rated as "National High-tech Enterprise" and "Xiamen High-tech Enterprise".

The company's existing brands "Anbeier" and "Anxin Chengpin".

Adhering to the brand concept of "Safe Love" and the product quality of "safer and more effective", after more than 10 years of development, Anbeier has ranked among the forefront of the domestic market share of infant and child care through maternal and infant channels, serving more than 200 customers. There are more than 30,000 offline stores.

In 2020, the company signed a contract with Aofei Entertainment to launch the children's cleaning and care series of Anbeier & Pleasant Goat and Big Big Wolf, opening a new track in the children's category.