Aimu Co., Ltd. (stock abbreviation: Aimu Co., Ltd., stock code: 603511) is a well-known brand enterprise specializing in the research, development, production and sales of high-quality intimate clothing and its products. Aimu Co., Ltd. has more than 20 wholly-owned or controlled subsidiaries and more than 300 branches. The company is headquartered in Chaoyang District, Beijing, and has a total of 4 national high-tech enterprises.

Aimu Co., Ltd. was formerly known as Huamei Fashion Factory, a collective enterprise in Chaoyang District, Beijing, established in 1981. Since 1994, Aimu Co., Ltd. has experienced three enterprise restructurings. Aimu Co., Ltd. has developed from a small underwear factory in the past to a current employing nearly 10,000 employees. company.

Since its establishment of the Aimu brand in 1993, it has continued to build brands and categories. After years of development, Aimu Co., Ltd. has achieved the development from a single brand to a diversified brand, leading the personal clothing industry. The company owns "AIMER", "AIMER MEN", "AIMER KIDS", "LA CLOVER", "IMIS" and "Huxi" (HUXI), "ROAD", "EMPERORIENT", BODY WILD, BECHIC and other brands. In terms of categories, the company's product portfolio has gradually expanded from early bras and underwear to multiple categories such as heating clothing, home clothing, other clothing (such as sportswear, swimwear, etc.), socks, home textiles, home accessories, protective masks, etc. To discover opportunities for cross-selling between different product portfolios and between different brands.

Aimu Co., Ltd. is a professional developer and producer of personal clothing, with outstanding industry status in the fields of product design, research and development and innovation. Aimu Co., Ltd. has successively invested in the establishment of the "Beifu·Aimu Underwear Research Institute" and the "Shouti·Aimu Sports Science Research Center" to develop good underwear that is truly suitable for consumers' living conditions, and constantly satisfy and lead consumption. With an effective independent innovation mechanism, as of December 31, 2021, the company has obtained 349 patents, including 108 invention patents. The company has also actively assumed the responsibility of industry construction, led or participated in the formulation of 2 national standards, 17 industry standards and 9 group standards, and contributed to the progress of the personal clothing industry. Aimu Co., Ltd. is a "national industrial design center" recognized by the Ministry of Industry and Information Technology.

Aimu shares are an innovator in brand marketing. The company's sales business covers nearly 300 cities in China, and it also expands into overseas markets. Aimu Co., Ltd. has built a vibrant omni-channel sales system to innovate and strengthen physical retail terminals; it has continuously explored and practiced smart new retail fields such as big data applications, artificial intelligence, and the Internet of Things; Aimu Co., Ltd. starts from consumers and integrates resources across the border, Continue to provide consumers with new personalized shopping experiences and services.

Aimu Co., Ltd. owns two major industrial tourism production bases: Jiangsu Suzhou Aimu Ecological Factory, which features ecological environment creation as its highlight, and Beijing Shunyi Aimu Fashion Factory, which features fashionable art and modern architecture. Aimu Co., Ltd.'s production adheres to high-end manufacturing and integrates green concepts such as energy conservation and consumption reduction, process ecology, and environmental friendliness. In recent years, it has strengthened intelligent manufacturing, launched C2M custom laboratory and intelligent beat production workshop, and created a domestic underwear customization fast anti-reverse model.

Aimu shares were listed on the main board of the Shanghai Stock Exchange on May 31, 2021. Logging into the capital market makes the company more transparent in the world and the public, gaining more like-minded friends, and at the same time giving the company more mission and responsibilities and inspiring. Aimu Co., Ltd. continues to enhance the company's strength in order to better share the company's operating results with the whole society.