Beijing Zhuangzi Industry and Trade Co., Ltd. was founded in 1996. It is a company that integrates the research and development, design, production and sales of leather clothing. On this basis, it vigorously develops the series of "Zhuangzi" brand products - men's and women's fashion and casual wear. An integrated modern enterprise. The company had only 20 employees in the early stages of its business and had less than 300,000 yuan in funds. With the joint efforts of all employees of the company, the company's current construction area is 20,000 square meters, registered capital is 20 million yuan, more than 500 employees, and more than 40 fashion designers and technicians. The company is equipped with high-quality production equipment, with an annual production capacity of more than 300,000 pieces. At present, it has become one of the competitive enterprises in the domestic leather clothing industry.

From the beginning of its establishment, the company has deeply realized the importance of the brand to the development of a company. For many years, the company has been committed to creating a brand. The "Zhuangzi" brand leather jacket series is not only sold well in more than 70 large and medium-sized cities in China. As the leader of the domestic leather clothing industry in Beijing market, Zhuangzi leather jacket has a high brand reputation and reputation in the market. . Zhuangzi brand developed from the initial single leather jacket operation to the medium-term leather jacket series, and in 2002, the company's Zhuangzi brand extended to the men's and women's clothing fields, further expanding the market share and influence of "Zhuangzi", a domestic brand owned brand. .

The company currently has specialty stores/rooms in many first- and second-tier cities in the north, including Beijing, Liaoning, Shandong, Heilongjiang, Inner Mongolia, Shanxi, Shaanxi, etc., with more than 170 stores. Under the huge marketing network, ERP system is used to achieve interoperability and sharing between remote markets, information and the head office, and improve the company's timeliness in product research and development, production, management, and logistics. By operating the ERP system, the company realizes the integration of logistics, information flow and capital flow, forming a complete platform for investment, sales and storage of information resources. The company's information engineering construction provides appropriate and favorable information guarantees for the stable development of the enterprise.

Over the years, the company has drawn essence from Zhuang Zhou's profound thoughts, concludes the unique aesthetic principles of Zhuangzi clothing, and forms the style of Zhuangzi clothing today. Its clothes are elegant but not pretty, simple but not clumsy, elegant and fashionable, gorgeous and free coexist, and balance between function and aesthetics. Their ready-made clothes are either wide and elegant like the ancients' elevated crown and wide belt, or they are intimate and intimate in pursuing the effect of integrating human clothes, but they will not deviate from the main path of dreams, nature and freedom. A life of Xiaoyao will not wear shackles of clothing. The beauty of clothing should always be at ease for both the wearer and the viewer, rather than being bound and suppressed. This is the principle that Zhuangzi designers have always adhered to.

The brand is positioned as men and women in urban mature fashion groups (mainly 40 years old) between the ages of 28 and 50. Target group: lifestyle and taste, low-key luxury, fashionable fashion brands. At present, the company has received more than 100 honors. The huge brand advantage has paved the way for Zhuangzi's future development. The company is at the forefront of fashion and is determined to make full use of this brand advantage, combine management awareness and market awareness, implement brand resource sharing, and strive to further build the market and expand its reputation, from "creating regional brands" to "creating national brands". Development, make the brand bigger and stronger through strategic adjustments.