Beijing Shulan International Garment Co., Ltd., its predecessor was founded in Xinji Market, Hebei in 1986, and officially settled in Shunyi District, Beijing in 2004. After more than 20 years of operation and development, Shulan Group has grown into a leading Chinese fur clothing enterprise integrating R&D, design, production and sales. The Shulan brand has become a fashion classic because of its exquisite style and elegant design.

The Shulan brand has always regarded elegance, exquisiteness and elegance as Shulan's design style, and has dedicated practical gorgeousness and meticulous luxury to customers, allowing people in winter to feel romance, beauty and unique warmth. The key to the fact that the Shulan brand can become a classic is that consumers can enjoy aristocratic quality. The Shulan brand has established a strict quality assurance system since its establishment, transforming the workshop-style production method of the fur and clothing industry into a large-scale assembly line production method in China, triggering a historic revolution in the industry. Shu Lan passed the ISO-2000 certification in 1997, and in 2007, she represented the industry in the drafting and revision of the national "Fur Clothing Industry Standards".

Over the years, Shulan has rapidly improved its technical level through scientific quality management of brand strategy, and the quality, processing capacity and design level of various clothing products have approached or reached the advanced level of developed countries in Europe and the United States. However, in the face of global economic integration, the increasingly fierce international market competition after joining the WTO and a new round of upgrading of domestic and foreign consumption structures, Shu Lan knows that as the main body of market competition, enterprises must improve their brand awareness. Only by actively cultivating your own well-known brand can you open up the market, occupy the market, and be invincible in the fierce market competition.

The leadership of Shulan Company organizes production activities in a sequence of safety-environmental protection-quality-product-efficiency chain, and with a strategic perspective, it lists safety and environmental protection as the top priority of the enterprise. Since 2004, the company will continue to expand its production and operation scale, and want to move forward with higher goals, and rush to the forefront of the world in a short period of time. At present, Shulan has many specialty stores in large and medium-sized cities across the country. The old market network is constantly consolidating, new markets are constantly developing, and the market foundation is very solid. At the same time, the international market network is constantly extending, and the ability to radiate to the international market is constantly expanding. Shulan brand leather clothing is well-known at home and abroad.

In the future, Shulan International will upgrade its brand strategy, company management and channel construction, actively participate in international fashion competition, and combine Chinese national culture with world fashion and popular elements through independent innovation, so that Shulan brand can be among the world.