Shanxi Zilin Vinegar Industry Co., Ltd. is located in Qingxu, China's vinegar capital. It inherits traditional craftsmanship, independent brand, independent innovation and self-seeking export development strategies; adheres to the development of famous brands, quality, technology, and culture. The business idea of ​​the domestic vinegar industry was the first to accurately position the brand, using "Vinegar City Shangpin Zilin's kindness" as the brand communication language, and working with film and television superstar Ms. Xu Fan to endorse Zilin's brand image, and realize the fierce market environment Extraordinary and leapfrog development. Zilin Company has established a comprehensive leading position in the field of condiments in the country and has successfully ranked among the forefront of domestic food manufacturers. It has been recognized by the Ministry of Agriculture as a national key agricultural leading enterprise in agricultural industrialization management, and a national key enterprise in township enterprises creating famous brands. Shanxi The leading agricultural industrialization enterprise in the province.

Zilin positioned "promoting Shanxi business culture and developing traditional industries as its mission; providing consumers with safe, nutritious and healthy food" as its mission. It has laid the foundation for the company's continuous and harmonious development of the company with kindness, kindness, kindness and kindness. .

Be kind to be a person, develop a business through culture, and work together to create a driving force for the development of the enterprise. The company insists on the progress of economy and culture, actively returns to society, actively supports the development of social undertakings, practices the marketing concept of "integrity-based, business ethics as the soul, quality-based, and service-based", and has shaped the company's good external image. It enriches the connotation of corporate culture. Increase investment, add new projects, scientifically arrange labor, expand employment, and create performance that increases efficiency without reducing employees during the financial crisis, establish a good corporate image, so as to achieve the business goals of sustainable development of the enterprise and better fulfill social responsibilities.

The competitiveness of enterprises with honest products, quality development, and food safety as the core is the foundation of development. In the development process of Zilin, we must survive with quality and develop with quality. Correct the source, grasp the source, develop enterprises with the principles of high technology, high requirements and high standards, formulate relevant inspection procedures for each production procedure, and use internal strict management to ensure the quality and safety of products. Zilin has passed international management system certification such as international quality system certification, international environmental management system certification, international occupational health and safety management system certification, HACCP food safety management system certification, organic food certification and other international management system certification, shaping integrity with quality, bringing Zi Lin Health’s road to rapid development.

Do things kindly, develop enterprises through science and technology, and inherit traditional processes, scientific optimization and innovation to achieve the development of Zilin. The company adopts modern microbial fermentation technology and computer automation control technology to actively carry out the introduction, digestion, absorption and reinnovation, and introduced the most advanced vinegar fermentation equipment from the Forlins Biochemistry Institute in Germany, and took the lead in realizing the modern industrial production of Shanxi vinegar. With the continuous expansion of production scale, enterprises have embarked on a new path of perfect combination of modern production and traditional craftsmanship. Cooperate with Shanxi College of Traditional Chinese Medicine to establish Zilin Vinegar and Health Research Center, Shanxi Food Research Institute, Tianjin University of Science and Technology, Shanxi University, Shanxi Agricultural University and other scientific research institutions to establish a technical alliance to complete the improvement of production technology and technology level and update concepts. Learn from the advanced experience of the same industry at home and abroad, and continuously increase the research and development of new functions and new products of vinegar, becoming the company's far-leading winning magic weapon in the market.

Be kind in business, develop famous brands, and strengthen and expand Shanxi's vinegar industry. The company has used various media publicity to launch the "Zi Lin" vinegar brand. Zi Lin married Xu Fan, a well-known domestic movie star, and used celebrities to drive the brand improvement and strengthen and extend the Zi Lin brand, in order to reshape the new image of Shanxi's old vinegar. , took an extraordinary step. This move is unprecedented in many industries, but the domestic vinegar industry has launched a famous movie star to endorse the brand image, which has opened up the era of famous brands in the vinegar industry and laid the lofty mission of Zilin to strengthen and expand Shanxi's vinegar industry. and historical responsibility.
The company takes the enterprise as the leader, with the base on one end and the market on the other, has embarked on a new model of county economic development. Following the path of sustainable development, it has achieved a famous brand, leading an industry, promoting a local economy, and enriching the The strategic concept of the people.

With the increasing competition in the vinegar market, rapid development, comprehensive development and scientific development have become the primary task and practical need for the harmonious development of Zilin, and are the common will of all Zilin people. On the basis of macro-grasping the general trend of China's food development, the company has increased structural adjustment and optimization, comprehensively improved the level of process equipment, scientifically formulated the "12th Five-Year Plan" development strategy plan, promoted the large-scale, mechanized and informatized development of the old vinegar industry, and realized the traditional The technological transformation and technological progress of advantageous industries have achieved significant enhancement of corporate strength and competitiveness, and strived to contribute to the construction of Shanxi's old vinegar industry to become a characteristic industrial system of Taiyuan. The company invests in the construction of a vinegar industrial park and a vinegar cultural tourism park project with an annual output of 300,000 tons, and will form a vinegar cultural tourism park with a modern vinegar production industrial park as the core, a vinegar cultural tourism park, a vinegar cubic physiotherapy and health care center, a corporate technology center, and a vinegar. Production Technology Training Center, Vinegar Engineering Technology Center, and Vinegar and Health Research Center are modern large-scale vinegar production demonstration parks with a development pattern, promoting the transformation of our province from a large vinegar-producing province to a strong vinegar industry. The vinegar cultural tourism project will create a cultural tourism base for the development of the province's vinegar industry, create a platform for historical and cultural display for Shanxi's vinegar industry, build a new cultural landscape for the provincial capital, and contribute to the development of cultural tourism in our province. .

Zilin will always adhere to the corporate spirit of "respect, understanding, communication and reward", pay attention to and care about social welfare undertakings, give full play to the advantages of enterprises, support social undertakings, and fulfill social responsibilities. The establishment of Zilin brand has demonstrated the growth experience of a traditional food company to the Chinese condiment market. It inherits the essence of Shanxi merchant culture and continues to innovate in the inheritance. With the efforts and persistence of Zilin people, it continues to grow and grow, shoulders the trend of mission. Future picture, promote the rapid and harmonious development of Jin jealousy and create more wealth for society.