On January 1, 2018, Zihai Pot made a stunning debut, and the first to use FD aerospace freeze-drying technology and aluminum foil lunch boxes in self-heating hot pot, subverting the image of traditional hot pot.

Since its establishment, Zihaiguo has devoted himself to the strategic layout of the category brand. On the one hand, we have deepened product innovation and sub-brand construction, and have successively created 9 first-level brands and 26 second-level categories, striving to provide young people with delicious, good and convenient products, help young people to liberate from the kitchen, and Time is "wasted" on hobbies. On the other hand, we have strengthened the construction of our own supply chain. At present, 15 production plants have been built, with an investment of more than 2 billion yuan, a total area of ​​more than 1 million square meters, and reserved 46 kinds of food production licenses to achieve the realization of staple food and packaging materials for pre-made dishes. To fully self-construction of product assembly, promote consumption upgrades by improving efficiency.

As a category pioneer, ZiHaiguo is committed to promoting the construction and implementation of industry standardization, promoting the development pattern of categories, and participating in the drafting of the "Light Industry Standards of the People's Republic of China-General Technical Requirements for Self-Heating Food" and "Self-Heating Convenient Food" Group Standards and many other national standards and enterprise standards.

In addition, ZiHaiguo is committed to actively fulfilling corporate social responsibilities, carrying out projects such as "one village, one product", supporting local ecological seeds/breeding, solving local employment problems, and promoting rural revitalization; building green production projects such as Tiantou Central Factory , create value for the sustainable development of the social environment; actively donate in epidemics and natural disasters to provide food guarantees for the people in the disaster area.