Started in 1960, it was launched in 1994, mainly based on local news and comprehensive programs in Zhejiang Province. It is the leading TV station and TV news center in Zhejiang Province, and is committed to a comprehensive media group that focuses on radio and television as its main business/and also operates related industries.

Zhejiang TV was launched on October 1, 1960 and is the leading TV station and TV news center in Zhejiang Province. Currently, there are 9 programs including Zhejiang Satellite TV, with daily broadcasts of more than 117 hours, of which the number of self-organized programs reaches 1,590 minutes.

On January 1, 1994, Zhejiang TV Program (Channel 4) began to use satellite transmission, effectively covering 2 billion people in more than 40 surrounding countries and regions, and broadcasting more than 95% of the country's cable channels, with a relatively fixed audience. 150 million, of which about 100 million are urban audiences. Zhejiang Satellite TV has also opened windows on Chinese TV in the United States, Scola TV, Fukui TV in Japan, Miyagi TV in Korea, Gwangju Cultural TV in South Korea, and Hong Kong Cable TV in Hong Kong to deliver programs, affecting the influence at home and abroad, and promoting world understanding. Zhejiang and Zhejiang have played an active role in going global.

Zhejiang TV has a professional and good-quality TV team. It has a TV production and technical support service system with a high degree of digitalization, and can transmit, send and broadcast programs on 7 channels at the same time, realizing multi-point two-way transmission across countries.

In October 2000, Zhejiang TV implemented the merger reform of three stations in the domestic provincial TV station, and merged the three provincial TV broadcasting institutions that were originally divided and independent of each other - Zhejiang TV, Zhejiang Cable TV, and Zhejiang Education TV. The six TV broadcast channels originally managed by wireless and wired are implemented to implement institutional reform, channel integration and optimize configuration. On January 1, 2001, Zhejiang TV launched six channels, unveiling it to the public with a unified platform name, a unified platform, distinctive characteristics and program structure, taking a landmark step in China's provincial television reform. Zhejiang TV thus formed a new multi-kinetic and serialized channel pattern with a comprehensive news channel (Zhejiang Satellite TV) as the leader and five specialized channels with their own characteristics:

Zhejiang TV's satellite channel, namely Zhejiang TV, is the leading channel of Zhejiang TV's satellite to cover the whole country through satellites. It is based in Zhejiang and facing the whole country. Highlight the main position of news and strengthen social education and literary and artistic columns. This channel mainly focuses on Zhejiang local news and comprehensive programs, as well as variety shows, entertainment, social education, culture and legal system. It is transmitted through satellites, covering more than 40 countries and regions inside and outside the province and in the Asia-Pacific region.