Jiangsu TV, one of the top ten TV media, stands out from provincial satellite channels across the country with its unique emotional positioning, and mainly promotes three columns of news/variety shows/TV series. It is deeply loved by the audience by relying on the ace variety show "If You Are the One".

Jiangsu Satellite TV is a star-studded channel under Jiangsu Radio and Television Corporation (Group). In its program, Jiangsu Satellite TV fully emphasizes the happiness of the world, integrates the rich local characteristics of Jiangsu with the characteristics of modern media, and becomes a window to showcase Jiangsu's economic and cultural development to the whole country and the whole world.

With a modern sense, media sense, information sense and Jiangsu cultural flavor, the distinctive characteristics of Jiangsu modern TV media are formed. The channel uses the reasonable division of news sections, entertainment sections and TV series sections to clearly define the three favorites of news, variety shows and TV series. The column form is presented to the audience across the country, becoming a highly anticipated new television force among national satellite channels, and has a media position that is consistent with Jiangsu's major economic, cultural and educational province.

In 2008, Jiangsu Satellite TV's coverage work entered the strategic stage of "strengthening and expanding the foundation". On the basis of maintaining and consolidating all effective coverage of 35 central cities across the country, on the one hand, it began to check for omissions and fill in the gaps, and on the other hand, it focused on channel construction. , the advantage of strong influence in areas with strong consumption power and business people will be further expanded.