Zhazhahui
Zhazhahui
The Zhazha Ash brand was founded in 2020 and is a national trendy rice noodles brand with its own Internet genes. Zhazha Ash takes the brand proposition of "everywhere you talk" and is committed to the creation and inheritance of local specialty food, aiming to bring more healthy and fashionable new fast food products to users. The slag ash currently includes Nanchang mixing powder, slag powder series, regional flavor series and Jiangxi mixing sauce.
Zhazha Ash takes Jiangxi rice noodles as the core and is committed to bringing the original Chinese food flavor to the dining table. It uses new consumption channels such as content marketing and live e-commerce as the main means to shorten the distance between brands and consumers, aiming to pass the regional food line. Upgrading and fast food redefine the breadth of regional cuisine.
Zhazha ash is an innovative combination of Internet genes and regional food. Through brand IP operation, it breaks the shackles that only regional food can be tasted offline. At present, Zhazha Ash has formed a unique marketing promotion model with the traditional e-commerce channel matrix as the skeleton, new marketing matrices such as live broadcast and content as the core, and private domain and offline channel matrices as the surface.
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