Zhang Yiyuan Brand Ranking
Industry: Jasmine Tea , scented tea
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Zhang Yiyuan

Zhang Yiyuan

Beijing Zhang Yiyuan Tea Co., Ltd.
Industry: Jasmine Tea , scented tea
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

The predecessor of Beijing Zhangyiyuan Tea Co., Ltd. was Zhangyiyuan Tea House. It was built in the 26th year of Guangxu in the Qing Dynasty (1900) and has a history of more than a hundred years. The character "Zhang" is the surname of the founder Zhang Changyi (who is from Wenqing, Anhui). One yuan is taken from the meaning of "one yuan revives, everything is renewed", which means that the tea house "opens well, and continues to develop and innovates." In 1956, the tea house was changed to state-owned. In 1991, Zhang Yiyuan's trademark was officially registered. In 1992, in order to adapt to the changes in the new market environment, the state decided to establish Beijing Zhang Yiyuan Tea Company based on the original Zhang Yiyuan Tea House. In 1999, the company was approved by the state to be transformed into Beijing Zhangyiyuan Tea Co., Ltd. in accordance with the requirements of the modern enterprise system.

The company has always adhered to the ancient saying of "integrity-based" and has taken "golden quality, century-old commitment" as its business philosophy. It has now become the leading brand of jasmine tea in China. In 1994, it rebuilt its own production base - Mindong Zhangyiyuan Tea Co., Ltd. in Fujian. Zhang Yiyuan jasmine tea uses high-quality raw materials and uses a unique processing technology. Its characteristics of "clear soup, strong taste, fragrant in the mouth, and endless aftertaste", has been deeply welcomed by tea customers at home and abroad, making Zhang Yiyuan famous at home and abroad. Today, Zhang Yiyuan has successfully achieved the goal of integrating production, supply, sales and research, and has established 31 bases in Fujian, Zhejiang, Anhui, Yunnan, Sichuan, Taiwan and other provinces to produce and process green, red, white, and green (oolong tea) , yellow, black, flower tea and other tea species, and more than 300 kinds of tea varieties are used.

In order to specialize, expand and strengthen the Zhang Yiyuan brand, the company has continuously extended the tea industry chain and opened teahouses and teahouses, involving the development of leisure, entertainment, and cultural and creative industries. It has more than 200 chain stores. In 2009, Zhang Yiyuan Tianjin Branch was officially established. In 2010, Hangzhou Zhang Yiyuan Ecological Tourism Development Co., Ltd. and the "Xingxin Pavilion" of Tea Culture Leisure Park were grandly opened. These all mark Zhang Yiyuan's path of diversity and innovative development. Take a solid step.

In 2013, the Zhang Yiyuan Jinqiao project was officially launched, and three new companies, Zhang Yiyuan Jinqiao Tea Co., Ltd., Jinqiao Logistics Co., Ltd. and Jinqiao Technology Development Co., Ltd., were officially put into operation. In 2016, the Zhang Yiyuan, Beijing, the standardized industrial park project of jasmine tea in Hengxian County, Guangxi was officially put into operation. Since then, "Zhang Yiyuan" has achieved a historic leap from equipment transformation and upgrading to standardized production, and product structure adjustment to market-oriented development, and is committed to achieving optimization and upgrading in three aspects: production and research and development, warehousing and logistics, and physical and chemical inspection.

"Integrity-based" is the spirit of Zhang Yiyuan's enterprise. Creating a world-class Chinese tea brand is Zhang Yiyuan's historical mission. Zhang Yiyuan firmly believes that by increasing investment in science and technology, strengthening deep processing of tea, and strengthening horizontal alliances, national industries will be created. a well-known brand.

Recommend Related Products

版权所有 © 宁波全贸信息技术有限公司 浙ICP备12012821号-1 浙B2-20200628

浙公网安备 33020902000078号