
Minrong

Minrong
Minrong Tea Co., Ltd. was established in 1982 and is a leading agricultural industrialization enterprise in Fujian Province. At the same time, the founder Wang Dexing is the 39th generation successor of Wang Shenzhi [Kaimin Shengwang], and was rated as a representative inheritor of the provincial intangible cultural heritage protection project by the People's Government of Fujian Province. The company is located in the birthplace of jasmine tea in the world. Fuzhou, Fuzhou jasmine tea scenting technology with a thousand-year heritage in 2014 was rated as a national intangible cultural heritage by the Ministry of Culture of China. The Fengjiang Jasmine Planting Base of Minrong Emperor Fengjiang was also listed as a "global important agricultural cultural heritage-Fuzhou jasmine planting and tea Cultural Systems" Class 1 protected area. The company was awarded the "Special Sign for the Use of National Geographic Indications to Protect Products" by the General Administration of Quality Supervision, Inspection and Quarantine.
The company has always pursued excellence with a sincere heart and is committed to providing consumers with pure, high-quality, ecological, safe and healthy Fuzhou jasmine tea products. It also owns the national invention patent (Patent No.: ZL 2009 1 0044159.2), the core technology of Fuzhou jasmine tea, and the Fuzhou Invention Patent Award. The company has won the third prize of Fujian Province Science Progress and the Fuzhou Invention Patent Award. Supported by national patents, it integrates modern technology and continuously innovates the scenting process of jasmine tea.
For a long time, the company has joined forces with Hangzhou Tea Research Institute of China National Supply and Marketing Cooperative, Academician Jiang Youxu from the Tropical Forestry Institute of China Forestry Sciences, Fujian Academy of Agricultural Sciences, Anhui Agricultural University, Fujian Normal University, and Fujian Agricultural and Forestry University. Carry out special research and development, and was rated and established the "Fujian Provincial Academician and Expert Workstation", "Fujian Province Jasmine Tea Enterprise Engineering Research Center", and "Fujian Provincial Enterprise Technology Center", and in Fuzhou, Xiapu, Shouning, Fuding, Anxi, etc. A mountain with an altitude of more than 800 meters, more than 30,000 acres of pure natural organic, green and pollution-free tea garden base has been established. The planting of 1,000 acres of green ecological single and double-petal jasmine demonstration base in Difengjiang Wetland in Fuzhou. In 2013, the jasmine base was awarded the Fujian Provincial Agricultural Standardization Demonstration Base. In 2014, the jasmine wetland in Difengjiang was recognized as Fuzhou by the Food and Agriculture Organization of the United Nations and the Ministry of Agriculture. The core area of the jasmine and tea culture system globally and China's important agricultural cultural heritage was rated as a national science popularization demonstration base for rural development by the China Association for Science and Technology in 2014. It was rated as the China (Fujian) Jasmine Industry-Academic-Research Cooperation Innovation Demonstration Base by the China Association for Promoting Industry-Academic-Research.
While persisting, Minrong Tea Industry has also been constantly innovating. Chairman Wang Dexing led the team to conduct in-depth analysis of the market, and at the same time studied consumer behavior and needs, established the company's marketing development direction, and has focused on building Tmall and A new model of online and offline experience sales channel mainly based on micro-mall. At present, the company has designed the "Jiujian Grandmaster" series and "Double Intangible Cultural Heritage" jasmine black tea, jasmine white tea and other products for consumers. Among them, the "Jiujian Grandmaster" series includes "Jingding", "Kao Zong" and "Chengmai" 3 The high-end products are aimed at Fuzhou jasmine tea lovers and meet the needs of high-end customers; the "Double Intangible Cultural Heritage" series includes 20 Fuzhou jasmine teas that ordinary people can afford to drink.
Each product strictly follows the production requirements of ISO9001 quality management system, ISO22000 food safety management system, ISO14001 environmental management system, OHSAS18001 occupational health and safety management system and SC food production license, and strictly inspects pesticide residues, heavy metals and microorganisms and Control, through layer-by-layer inspection and quarantine, strictly ensure the safety of every tea brewed, and provide consumers with high-quality and healthy Fuzhou jasmine tea products. Among them, he won the special gold medal in the 2016 China Hengxian Jasmine Culture Festival; he won the third place in the 2017 Hong Kong International Tea Exhibition; Xiang Xie Shi 1556 and the 2018 Fuzhou Jasmine Tea King Competition Tea King and Gold Award respectively.
With its strong strength and outstanding contribution to Fuzhou's jasmine tea industry, the company has won many awards at home and abroad. He was successively elected by the Fujian Provincial People's Government as the "Designated Tea for Jasmine Tea at the Fujian Pavilion at the Shanghai World Expo", the "Collection Tea" of the China Tea Museum, the "Digital Summit Star Service Sponsor", and the "Fifth Silk Road International Film Festival" designated by the China Tea Museum Jasmine Tea, 2019 Weightlifting World Cup and 2020 Tokyo Olympic Qualification Competition” Designated Tea. With the vigorous development of the Internet, the company has seized the innovation of "Internet of Things + Internet" and "Belt and Road Development Strategy Maritime Silk Road" proposed by the country Taking the opportunity, the company worked with consumers to achieve the new era goal of "crossing time and space, realizing dreams together".
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