Wu Yutai was founded in the 13th year of Guangxu in the Qing Dynasty (1887 AD) and has a history of 136 years. He is a leading enterprise in the tea industry. His jasmine tea production skills have been included in the National Intangible Cultural Heritage List by the Ministry of Culture. On November 29, 2022, it was included in the representative list of human intangible cultural heritage by UNESCO. The jasmine tea that is self-picked, scented and spelled is Wu Yutai's classic product. It is not only the head tea for the people, but also A true state-owned tea.

While inheriting and protecting the 9 jasmine tea production techniques and developing and launching jasmine teas such as "gonghao" and "Yutai Yixiang", Wu Yutai achieved "three breakthroughs". First, we have broken through the traditional consumption awareness of flower tea making using jasmine and green tea, and created "new tricks" in the selection of flowers and tea blanks, and successively developed orchid flower tea, osmanthus oolong, rose black tea, jasmine black tea, etc., flower tea categories More abundant. Secondly, breaking through the traditional consumption perception of jasmine tea is a major product, and developing and launching high-value jasmine tea such as fresh fragrance and mellow fragrance, named "Mingtian Gonghao", which is homophonic to tomorrow is better. Focusing on flower tea, the product strategy of improving and refined is effectively implemented. Finally, we will break through the traditional consumption awareness of selling only tea and tea sets, and develop and sell tea derivatives such as tea mooncakes, tea rice dumplings, tea biscuits, tea foods, etc. Fast consumer goods and slow consumer goods complement each other, effectively enhancing brand influence.

Wu Yutai integrates the excellent traditional Chinese culture, tea culture and corporate culture to tell a good brand story. For example, the Beijing-style small-leaf flower tea gift box, beam-lifting pot, etc. are the Beijing-style folk tea drinking scenes created by the cartoonist Mr. Li Binsheng specially for Wu Yutai. In 2021, 2022 and 2023, the company and the National Museum cooperated three times across the border to develop cultural and creative products such as "Flower Language Tea", "Four Seasons Tea", "Justic Time Qiaoyu", etc. Gift box, the process of brand IP has been effectively promoted.

Traditional tea shops only sell tea leaves and tea sets. Wu Yutai Tea shop also makes tea-flavored ice cream and opens a "tea bar". The fast, fashionable and healthy tea drinks have attracted young consumers, and tea-flavored ice cream has become an internet celebrity. land.

Wu Yutai adopts a chain business model to expand market share, enhance brand influence, and achieve integrated development online and offline. Offline, it has more than 600 business stores, mainly distributed in more than a dozen key provinces, cities and autonomous regions north of the Yangtze River, such as Beijing, Hebei, Tianjin, Shandong, Inner Mongolia, and Shanxi. Upgrading and transforming into physical stores in stages and batches, and the modified stores all showed double-digit growth; online, through the implementation of digitalization, Wu Yutai promoted the implementation of private O2O projects, etc., real-time online and real-time online, consumers have achieved The shopping experience is further enhanced.