"Yichun" is a brand under Dongguan Yichun Group. "Yichun", which has a strong urban life atmosphere and pure artistic temperament, is grown by its brand founder with love.

Since its establishment, "Yizhu" has been advocating the lifestyle of "H2O" (H-Healthy, H-Happy, O-Open). Its targets consumers as young people aged 18 to 30, who are full of youthful vitality, He focuses on health, loves sports, pursues fashion, is independent and is a personal person who enjoys a happy life.

"Pure" clothing is designed to meet the study, work and life needs of young people. It is committed to providing young people with fashionable clothing, paying attention to the consumption needs of young people, and striving to be considerate of consumers in terms of prices. Its strong team of designers travels to and from Europe, the United States, Japan, Hong Kong and other fashion sites every year to collect the latest popular information and simplify it into a popular fashion and clothing that can be recognized, sought after and affordable by local young people. Color, style, structural proportions, etc. are unique.

"Pure" is famous all over the country for its exquisite handicrafts, high-quality fabrics, quick delivery and trendy styles. It is loved by customers from all over the world and has quickly become one of the well-known brands of casual clothing at home and abroad.

Dongguan Yichun Group Co., Ltd. (formerly Dongguan Dongyue Garment Co., Ltd.), founded in 1997, is located in Humen, Guangdong, a famous clothing city in China. Its Humen regional companies, Yihuahao, Hualong, Liyuan, Huasheng, and Huayue. , Huahu, Dongjun and other major industrial institutions. It is a large modern clothing manufacturer integrating brand management, product development, large-scale production and marketing. Relying on high-quality products, advanced CAD production system and increasingly perfect marketing system, the company has developed more than 3,000 stores nationwide, with sales points spread across 32 provinces, cities and autonomous regions across the country, and has been in Vietnam, Russia and other countries. Hebei has opened a "Yichun" specialty store. On September 8, 2007, YISHION ranked 9th among the top 100 Chinese clothing companies in 2006 with pure tax payment, ranking 9th among Chinese clothing shoes and hat companies in tax payment, and is the only Chinese casual clothing brand enterprise to enter the top 10.

In 1997, Yichun Group's predecessor was a small garment workshop with only 20 clothes cars and more than 40 employees; in August 2000, Dongguan Dongyue Garment Co., Ltd. was officially registered and established, and launched its own brand- ——"Yichun", the company withdrew from the wholesale market and entered the chain operation with all its might through franchise; in March 2003, "Yichun" was awarded the title of "Guangdong Famous Trademark"; in July 2003, "Yichun" was rated as "Guangdong Famous Brand Products" In July 2003, Yichun Group officially passed the ISO9001:2000 international quality system certification; in September 2005, "Yichun" was rated as "Chinese Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine; in January 2006, "Yichun" was The State Administration for Industry and Commerce and the Trademark Review and Adjudication Committee have identified it as "well-known protection". In January 2007, Dongguan Dongyue Garment Co., Ltd. was upgraded to Dongguan Yichun Group Co., Ltd.