Longnan Xiangyu Olive Development Co., Ltd. was established in 1997. At present, it has developed into a comprehensive enterprise integrating seedling cultivation, intensive cultivation, large-scale planting, scientific and technological research and development, deep processing, marketing, and industrial tourism. The main products include: extra virgin olive oil, olive health products, native skin care products, olive wood arts, olive drinks, olive snack foods and other six series of products.

The company was approved as a "national key leading enterprise in agricultural industrialization" by eight ministries and commissions including the Ministry of Agriculture, the National Development and Reform Commission, the Ministry of Finance, and was approved as a "Gansu Province Oil Olive Processing Technology and Quality Control Engineering Technology Research Center". In recent years, Xiangyu brand extra virgin olive oil has won many awards in international olive oil professional competitions such as New York, Los Angeles, Japan, and Israel.

"Small olives, big industry", after more than 40 years of policy support and development by the party committees and governments at the municipal and district levels and relevant departments, Longnan City has planted more than 120 varieties of oil olives, 627,900 mu, accounting for 50% of the national planting area. Olive oil production accounts for 93% of the country, which determines the dominant position of my country's concentrated oil olive production areas. Over the years, the company has adopted the cooperation method of "complementary advantages, joint park construction, reasonable development, and shared interests" to promote "order agriculture", and the company invested 6.48 million yuan to purchase. 50,000 special fruit baskets are available for free for farmers, improving the quality of fresh fruits.

At present, the company has a national oil olive planting demonstration base of tens of thousands of mu, and has integrated the 326,000 mu of oil olive planting area in 17 townships in Wudu District, involving 56,742 growers. Since its establishment, the company has paid a total of 970 million yuan in purchases to fruit farmers. Among them, more than 18,000 tons of fresh olive fruits processed in the 2019 crushing season, more than 2,100 tons of extra virgin olive oil were produced, and more than 90 million yuan of purchases were paid, which not only increased farmers' income, but also improved the local ecological environment, truly realizing the "building a brand," he said. The business philosophy of driving an industry and benefiting the people”.

The company vigorously expanded its sales channels, opened more than 20 specialty stores, developed more than 500 dealers, and opened Xiangyu olive oil flagship stores on Taobao, Tmall, JD.com, and Alibaba, and joined forces with "Tuotuogong" Platforms such as "Social" and "Bank of China" jointly create an Internet sales model.

In order to further accelerate the development of the olive industry in Longnan City, in 2014, the construction of the Xiangyu Olive Ecological Industrial Park, which covers an area of ​​180.86 mu and has a total investment of 682 million yuan, was officially launched. The industrial parks mainly include the Agricultural Science and Technology Industrial Park, the Olive Culture Expo Park, and the Science and Technology Research and Development. Demonstration park, Sunshine Factory Experience Park, Health-themed Leisure Park. After the park is completed, the comprehensive output value of the enterprise will reach 820 million yuan, the profit and tax will reach 106 million yuan, and more than 500 new jobs will be created. At present, the first phase of the project, "Sunshine Factory", has been completed and put into production in 2015. In order to produce high-quality olive oil, three original imported olive oil cold press production lines were introduced, and 560 tons of fresh olive fruits were processed per day, and an international standardized 10,000-ton oil storage warehouse with nitrogen and oxygen insulation, constant temperature and light protection was built, effectively isolating ultraviolet rays and air The oxidation of olive oil retains the active ingredients in olive oil as much as possible; the daily filling capacity of the filling workshop reaches 50,000 bottles; it is equipped with a professional quality inspection team, and 24-hour real-time monitoring, and strictly controls each process. The company has established a single variety of olive fresh fruits, and has produced different varieties and grades of raw olive oil, giving consumers more room for choice.

Better, better, better, more refined, and bigger and stronger Chinese people’s own olive industry are the goals and visions pursued by Xiangyu people. Xiangyu regards integrity as the foundation of the enterprise, quality as the life of the enterprise, brand as the soul of the enterprise, and innovation as the driving force of the enterprise. It will rely on the advantages of technology, raw materials, funds, management, etc. to start brand upgrades, and be consumer-centered, for Consumers change not only as providers of healthy food, but also as advocates of healthy lifestyles and as pioneers of sustainable development in the industry. Xiangyu is committed to the benefit of the people of Longnan, bringing glory to Gansu, and China, and achieving a new leap in olive oil leaving Gansu, China, and to move towards the world.