"5" is the young chewing gum brand of Wrigley Company, launched in the United States in 2007. Its surprise taste and mysterious black packaging instantly won the favor of young people. Adhering to the exploration spirit of "encouraging young people to challenge bravely", the "5" sugar-free chewing gum entered the Chinese market in 2012, firstly using "inspiring you to "dare to"" to encourage the new generation of Chinese consumers to challenge the unknown; the first chewing gum was launched the following year. The "Great Adventure Pack" that combines cross-border with the Big Adventure Game successfully combines every piece of chewing gum with the popular topics of young people, catering to the young people's spirit of pursuing exciting adventures.

Wrigley is the abbreviation of Wm Wrigley Jr Company. The company was founded in 1891 and was founded by William Riggley. It is a pioneer in the international candy industry and a world-renowned chewing gum manufacturer and seller. Produce and sell diverse products such as chewing gum, mint, hard candy, fudge and lollipop. The company conducts business in more than 40 countries and sells products in more than 180 countries around the world, among which the "Yellow Arrow" and "White Arrow" brands have a history of more than 110 years. Wrigley Company has long been committed to making "Wrigley integrate into every day of life", and its products have a very high reputation and brand reputation.

On October 6, 2008, Mars announced the acquisition of Wrigley for US$23 billion.