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"Yida" is the first sugar-free chewing gum launched by Wrigley Company. It was born in 1984 and "Yida" officially entered the Chinese market in 1996. Through continuous product taste and packaging innovation, we bring more surprises to Chinese consumers, and create a series of moving brand stories and popular classic advertisements such as "caring for teeth, caring for you more", "Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Sweet, Swe It has successfully shaped its deeply rooted brand image. "Yida" continues to guide the development of China's chewing gum category to this day. In order to create a brand with more attitude and resonance, in 2016, "Yida" launched a new brand concept of "Laughing out a strong laugh" to create a brand with more attitude and resonance.
The anti-caries effect of Yidaxyllitol sugar-free chewing gum was recognized by the World Federation of Dental Sciences (FDI) as early as May 1996: "Cheating sugar-free chewing gum, such as Wrigley's Yida, can stimulate saliva secretion and neutralize Plaque acid helps prevent tooth decay. " In addition, it is also the first xylitol sugar-free chewing gum that is tested and evaluated by the Chinese Stomatology Association (CSA) to prevent tooth decay: "Yida sugar-free chewing gum does not contain sucrose, after chewing It can increase saliva flow, reduce saliva acidity, and help prevent tooth decay. "
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