Yake Brand Ranking
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Yake

Yake

Fujian Yake Food Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

On August 8, 1993, Yake (China) Co., Ltd. was born in Jinjiang, Fujian, the West Coast Economic Zone of the Strait with its innate passion and vitality.

After ten years of precipitation, Yake completed a gorgeous turn in 2003. The emergence of Yake V9 has created a vitamin candy category for China. Subsequently, Yiyaxylitol achieved certain success in the chewing gum field, breaking the situation where foreign brands monopolize the candy market for the gum. Many sub-brands such as Yake Tiantian Band, Qiandian, Meiche, and Bur Chocolate have also quickly gained market recognition, forming an advanced brand array in China's candy industry.

Yake not only maintains a strong demeanor in the candy industry, but also expands its industrial field to jelly, baking and other industries. Yake innovative brushed jelly, setting off an innovative trend in the jelly industry with "innovation jelly" as a new positioning.

Yake officially entered the baking market in 2012. The entire series of new baking products faced the trend, seized the development opportunities of the baking industry, and created a new sales peak.

In 2016, after three years of planning, planning and organization, Yake officially entered the mineral water industry and created the "Yake Changbai Ganquan", with its "strongly guaranteed water source strategy", "separated scenario strategy", and "market "The waist price strategy" has built strong market competitiveness and become a strong dark horse in the mineral water industry!

In 2021, Yake has solemnly launched the "Hand-Teared Vegetarian Meat" snack food, officially entering the casual and salty market, occupying the industry's voice and category benchmark with "non-fried, healthier".

After the strong and popular market with vegetarian meat, Yake once again grasped the pulse of the market, followed the new consumption wave and continued to broaden the boundaries of the category, and strategically entered the field of casual braised products to launch the new braised brand "Yake Lu Dayi", committed to creating" all channels. , new consumer, braised food leading brands. Before it was launched, the full chain layout from meat source, R&D, production, quality control to sales was completed. With the purpose of "making quality and healthy meat", it provides products with quality assurance from "from the source to the tip of the tongue".

Yake Group is a diversified large-scale food industry group that has been focusing on the field of snack food for many years. As a Chinese food industry enterprise, over the years, Yake has taken the responsibility of developing national brands, with innate passion and vitality, with extraordinary thinking, extraordinary creativity, extraordinary actions, and extraordinary speed It has created industry achievements.

At present, Yakeji has 2 industrial parks, 6 large sub-factories, 2 R&D centers, 1 multinational laboratory, and 30 sales branches. The sales network is spread across the country and its products are sold to five continents. Implement brand strategy, advocate corporate culture, attach importance to technological innovation, pursue quality, strengthen consumer experience, and sincerely repay society. Yagu, who "always want to be ahead", is taking continuous actions to create an international food group with global competitive advantages. Work tirelessly!

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