Jinmailang is a large digital fast-moving consumer goods company with its business covering three major sectors: convenience food, beverages, flour, etc. The product sales are all over the country and are sold to more than 50 countries and regions.

Jinmailang's enterprise has strong product innovation capabilities. The enterprise has established two innovation centers: Jinmailang Central Research Institute and Jinmailang Brand Positioning Research Institute. It has been successively recognized as "Hebei Province Certified Enterprise Technology Center" and "Hebei Province Small and Medium-sized Enterprises Cluster Technology Service Center”, and based on the establishment of provincial R&D centers such as Hebei Convenience Food Engineering Technology Research Center, Hebei Provincial Noodle Products Industry Technology Research Institute, and established a product positioning research institute.

Jinmailang established a beverage company in 2005, with 21 subsidiaries, mainly engaged in the research and development, production and sales of beverage products. It has more than 90 international advanced production lines, mainly producing packaged drinking water, tea beverages, lactic acid bacteria beverages, juice beverages and functions. Beverages and other products.

Jinmailang is committed to becoming the best company in making products, reshaping the industry structure with the power of innovation, and keenly discovering and insight into market demand. From the "big portion" one-and-a-half-bag and a half series, cold white-opening to the "0-fried healthy noodles" series of ramen style, a number of industry star products have been created. Jinmailang's one-and-a-half-bag series is a phenomenal product in the domestic instant noodle market. Its significance is not only its amazing sales, but also to become a pioneer in domestic large-scale instant noodle. As the pioneer of the 0-fried healthy noodle category, Ramen Fan has innovative steaming and cooking technology to achieve people's nutritional and healthy needs for convenience foods. As the pioneer of the cooked water category, Jinmailang Liangbaikai originated from the Chinese people's habit of drinking cooked water since ancient times, and carries the drinking water wisdom of China for thousands of years. Jinmailang Liangbaikai adopts UHT milk sterilization production process, and the boiled cooked water is safer and healthier, promoting the development of China's health industry. At the same time, the company's products are constantly moving towards high-end and diversified routes, including "Udon" series, Mr. Mifan's brewing rice series, hot pot master's self-heating hot pot series, Mundun Town series, Tianbao Taurus Taurus Products such as the sour energy drink series are also deeply loved by consumers across the country.

Jinmailang is an enterprise with strong advantages in the entire industry chain. It has 300,000 mu of high-quality wheat planting bases across the country, covering the first, second and third industries. Jinmailang uses food manufacturing as a link to deeply integrate various industries, forming an agricultural industry. The closed-loop chains such as planting, processing, packaging, logistics, information technology, and sales can maximize the cost and quality of each link; as a national rural integrated enterprise of the first, second and third industries, Jinmailang not only directly solved the local employment problems, but also promoted the The rapid development of local planting, breeding, packaging, transportation, construction, and service related industries has made Hebei Province from a "big wheat province" to a "strong flour province". During the 28 years of development, Jinmailang's enterprise scale and comprehensive strength have developed rapidly, and has risen in China at an amazing speed in the noodle and beverage industries, creating a miracle of rapid growth of Chinese food enterprises.

With the advent of the digital marketing era, Jinmailang is transforming from a traditional fast-moving consumer goods company to a fast-moving consumer goods digital technology company. From production to marketing, digital upgrades have become a new driving force for Jinmailang's growth engine. Relying on high-tech production lines and automated production processes, Jinmailang uses intelligent production to achieve cost reduction and efficiency improvement and strict quality control; relying on intelligent marketing management platform, Jinmailang realizes the organic unity of personnel, vehicles, terminals and regions. Refine management of salesmen, dealers and terminal outlets; rely on the terminal "one thing, one code" to connect the B-end and C-end, and reconstruct the "people, goods, and places" using digital marketing methods and big data algorithms The marketing ecosystem of Jinmailang has achieved the whole-domain traffic layout of brands in the new consumer era through brand marketing and e-commerce upgrades, and used content marketing and algorithms to build its own private domain traffic pool to complete the full cooperation between offline and online Channel marketing model. With the digitalization of marketing through omnichannel and multiple fields, Jinmailang has achieved multi-market expansion at the geographical level, and the product influence range can go from the whole country to the world.