Victoria's Secret is a chain of women's clothing retail stores in the United States. It mainly sells women's underwear, bras, underwear, swimwear, casual women's clothing, women's shoes, cosmetics and various matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the world's famous and sexy lingerie brands. In 2002, it launched a gem-studded bra worth $10 million and a sensation in the United States and Brazil.

At first, Victoria's Secret was just a small shop selling underwear, pajamas and women's home decorations. It is said that in the Victorian era, women's outfits were layered and tight, and the secrets under the skirt naturally aroused people's curiosity and desire to snoop. With this concept, the founder hoped that his shop and products could reflect the scene of the Victorian boudoir. So name your brand Victoria's Secret. The designer designed some sexy underwear in Victorian style to show the secret scenery of Victorian women.

In addition, Victoria's Secret's marketing is no less than its products.

Every year Victoria's Secret advertisements attract the attention of the whole world. This is not only because of the gorgeous female models selected in the advertisement, but also the content of the advertisement is a great highlight. Every time the sexy Victoria's Secret advertisement is released, it will cause a temporary sensation. In comparison, the brand's annual underwear show, the Victoria's Secret show, is obviously even bigger. Since the 1990s, the Victoria's Secret show (which was announced to be cancelled in 2019; in May 2023, Limited Brands announced that the Victoria's Secret show will officially return in a new version) has continued like Victoria's Secret advertisements to date.

Victoria's trade secret has become almost a well-known secret, but few brands can surpass it. Whether it is today when information transmission is more developed or 20 years ago when the media channels are relatively single, Victoria's Secret Fashion Show has been on the front pages of major newspapers every year since its inception, and this show has also been Let women's private clothing enter the "graceful hall" and attract the attention of many non-consumer groups.

As a female lingerie brand, the name Victoria's Secret is undoubtedly a success. Under the induced by the Limited Brands Group, it aroused infinite imagination among later generations, provided space for the creation of the mystery and nobility of the product, and became synonymous with mystery, charm and indulgence. It led not only fashion, but also A life attitude, Victoria's Secret brand has always advocated "wearing out your lines, wearing out your charm, and wearing out a secret scenery that belongs to you."