Zhengzhou Lingxiu Garments Co., Ltd.
Mengshuya M·SUYA: Zhengzhou Lingxiu Clothing Co., Ltd., founded in 1993, is the first large-scale clothing company to integrate design, production and sales into the sub-industry of women's pants into the Chinese clothing industry category. The company's production plant covers an area of nearly 50,000 square meters, and has more than 1,000 square meters of modern Lingxiu Business Center and more than 6,000 square meters of full-featured commodity center in the city center. The company produces and sells more than 4 million women's pants per year, and has three brands under its umbrella: Mengshuya, MC, and Ai Mier. Among them, the Mengshuya brand is highly respected in the women's pants industry for its efficient operation model of designing and integrating production channels. The market share has become the largest in the women's pants industry in China. Across the country, more than 20 marketing centers, 6 direct-operated branches, one self-operated management center, and more than 2,000 specialty stores have been formed.
Zhengzhou Lingxiu Garments Co., Ltd.
Mengshuya M·SUYA: Zhengzhou Lingxiu Clothing Co., Ltd., founded in 1993, is the first large-scale clothing company to integrate design, production and sales into the sub-industry of women's pants into the Chinese clothing industry category. The company's production plant covers an area of nearly 50,000 square meters, and has more than 1,000 square meters of modern Lingxiu Business Center and more than 6,000 square meters of full-featured commodity center in the city center. The company produces and sells more than 4 million women's pants per year, and has three brands under its umbrella: Mengshuya, MC, and Ai Mier. Among them, the Mengshuya brand is highly respected in the women's pants industry for its efficient operation model of designing and integrating production channels. The market share has become the largest in the women's pants industry in China. Across the country, more than 20 marketing centers, 6 direct-operated branches, one self-operated management center, and more than 2,000 specialty stores have been formed.
Guangdong Hanbang Industrial Co., Ltd.
Started in 1953, the clothing brand of a well-known magazine, its clothing/footwear/leather goods series entered the Chinese market in 1986. It is well-known for its fashionable styles, selected fabrics, and top-level workmanship. A naughty rabbit head plus PLAYBOY, the logo was created by American Hugh Hefner in 1953. PLAYBOY-1953- After nearly fifty years of development, after several hardships, it turned into a pupal Butterfly has become an internationally renowned brand of global fashion trends; in 1986, PLAYBOY's "Playboy" brand clothing entered the Chinese market. More than 20 years of careful creation have allowed Chinese consumers to appreciate the style of international brands, and their "fashion, The style of elegance and happiness has become a symbol of the noble status of modern people. Guangdong Hanbang Industrial Co., Ltd. is a world-famous brand "PLAYBOY-1953-" in mainland China. It was established in 1999 and has developed to this day. Its brand awareness has spread all over the country. "Playboy" is well-known and deeply rooted in the hearts of the people. It has 1,000 business outlets. Many companies are loved by consumers. The company operates a variety of suits, down jackets, coats, cotton coats, T-shirts, shirts, various pants and other series. The company has formulated a relatively complete sales system, which fully caters to the market's requirements for "high-level and high-quality" brand products. With the rapid development of the modern economy, the purchasing power of the whole people in mainland China in the 21st century has been rapidly improved, and the brand awareness of consumers has been strengthened day by day, allowing more consumers to appreciate the style of international famous brands and become a company's efforts. Development goals. In 2015, Playboy announced that he had signed a 10-year cooperation agreement with Chinese company Handong Unithed, authorizing it to manufacture and distribute various fashion products to the Chinese market, including men's and women's clothing, footwear, accessories, leather goods, luggage, etc.
Guangdong Hanbang Industrial Co., Ltd.
Started in 1953, the clothing brand of a well-known magazine, its clothing/footwear/leather goods series entered the Chinese market in 1986. It is well-known for its fashionable styles, selected fabrics, and top-level workmanship. A naughty rabbit head plus PLAYBOY, the logo was created by American Hugh Hefner in 1953. PLAYBOY-1953- After nearly fifty years of development, after several hardships, it turned into a pupal Butterfly has become an internationally renowned brand of global fashion trends; in 1986, PLAYBOY's "Playboy" brand clothing entered the Chinese market. More than 20 years of careful creation have allowed Chinese consumers to appreciate the style of international brands, and their "fashion, The style of elegance and happiness has become a symbol of the noble status of modern people. Guangdong Hanbang Industrial Co., Ltd. is a world-famous brand "PLAYBOY-1953-" in mainland China. It was established in 1999 and has developed to this day. Its brand awareness has spread all over the country. "Playboy" is well-known and deeply rooted in the hearts of the people. It has 1,000 business outlets. Many companies are loved by consumers. The company operates a variety of suits, down jackets, coats, cotton coats, T-shirts, shirts, various pants and other series. The company has formulated a relatively complete sales system, which fully caters to the market's requirements for "high-level and high-quality" brand products. With the rapid development of the modern economy, the purchasing power of the whole people in mainland China in the 21st century has been rapidly improved, and the brand awareness of consumers has been strengthened day by day, allowing more consumers to appreciate the style of international famous brands and become a company's efforts. Development goals. In 2015, Playboy announced that he had signed a 10-year cooperation agreement with Chinese company Handong Unithed, authorizing it to manufacture and distribute various fashion products to the Chinese market, including men's and women's clothing, footwear, accessories, leather goods, luggage, etc.
Björn Borg is a Swedish brand known for its colorful and vibrant designs in underwear and sportswear, offering a mix of comfort and style.
Björn Borg AB
Björn Borg is a Swedish brand known for its colorful and vibrant designs in underwear and sportswear, offering a mix of comfort and style.
Hanbai International Trade (Shanghai) Co., Ltd.
Hengshi, an American professional underwear brand, a valuable brand of Hanbai Group. It started in 1901 and is well-known in the United States and is loved by everyone. Whether in underwear, bras, or casual clothing, Hengshi has always dominated the US market. "Fashion and comfort every day" is the essence of Hengshi's brand. In 1902, Hengshi invented two-piece men's underwear, and since then he rewritten the history of underwear. In the 1950s, Hengshi invented women's socks without back seams, and women all over the world flocked to them. In 2002, Hengshi once again launched a storm of underwear in the United States using Tagless technology. The polyester trademark and washing label can no longer be found on Hengshi's T-shirts, and all label information is directly printed on the clothes through special processes. Consumers no longer have to dismantle those annoying labels themselves, and they are even more unrestrained in movement and stillness. Hengshi represents true American culture: optimistic, open, bold, distinctive, and increasingly infused with fashion elements to reflect the unique dressing style of oneself. In 2004, Hengshi came to China and has now entered nearly 4,000 supermarkets in more than 100 cities, bringing more fashionable and comfortable underwear experiences to Chinese consumers. Hengshi's products in China cover men's, women's and children's underwear, thermal underwear, home clothes, cotton socks, stockings and bras.
Hanbai International Trade (Shanghai) Co., Ltd.
Hengshi, an American professional underwear brand, a valuable brand of Hanbai Group. It started in 1901 and is well-known in the United States and is loved by everyone. Whether in underwear, bras, or casual clothing, Hengshi has always dominated the US market. "Fashion and comfort every day" is the essence of Hengshi's brand. In 1902, Hengshi invented two-piece men's underwear, and since then he rewritten the history of underwear. In the 1950s, Hengshi invented women's socks without back seams, and women all over the world flocked to them. In 2002, Hengshi once again launched a storm of underwear in the United States using Tagless technology. The polyester trademark and washing label can no longer be found on Hengshi's T-shirts, and all label information is directly printed on the clothes through special processes. Consumers no longer have to dismantle those annoying labels themselves, and they are even more unrestrained in movement and stillness. Hengshi represents true American culture: optimistic, open, bold, distinctive, and increasingly infused with fashion elements to reflect the unique dressing style of oneself. In 2004, Hengshi came to China and has now entered nearly 4,000 supermarkets in more than 100 cities, bringing more fashionable and comfortable underwear experiences to Chinese consumers. Hengshi's products in China cover men's, women's and children's underwear, thermal underwear, home clothes, cotton socks, stockings and bras.
Armani is a world-renowned luxury brand. It was founded in Milan, Italy by fashion design master Giorgio Armani in 1975. He is famous for his use of new fabrics and excellent production. In 1974, George Armani and his friend Sergio Galeotti jointly established a men's clothing brand named Giorgio Armani. As soon as he debuted, Giorgio Armani's men's clothing series has attracted the attention of fashion buyers and media for its unique style. The suit top is its signature piece, beautifully tailored and easy to wear. In 1975, women's clothing line was added. Her sister Rosanna Armani is an Italian Top model. She uses her influence to make Giorgio Armani well-known. In 1981, Emporio Armani was officially established and opened its first Emporio Armani store in Milan. "Emporio" is Italian, meaning "department store". From its name, you can imagine that Emporio Armani is an Armani department store, with a variety of products: men's and women's clothing, shoes, perfumes and even glasses and accessories. From 1975 to 1981, the Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani, and Armani Jeans series were successively launched. In 1982, he became the second fashion designer to be on the cover after Dior, and in the same year he launched the perfume Armani. From 1987 to 1997, we launched the series of accessories such as glasses, socks, water skiing suits, golf accessories, watches, etc. In 1984, the perfume Armani men's cologne was launched. In 1991, he was awarded the title of Honorary Doctor of the Royal Academy of Arts. In 1992, the perfume Gio was launched. In 1995, the perfume Aqua di Gio was launched. In 1998, the perfume Emporio Armani was launched. In November 2013, Giorgio Armani joined the Italian National Fashion Chamber.
Armani is a world-renowned luxury brand. It was founded in Milan, Italy by fashion design master Giorgio Armani in 1975. He is famous for his use of new fabrics and excellent production. In 1974, George Armani and his friend Sergio Galeotti jointly established a men's clothing brand named Giorgio Armani. As soon as he debuted, Giorgio Armani's men's clothing series has attracted the attention of fashion buyers and media for its unique style. The suit top is its signature piece, beautifully tailored and easy to wear. In 1975, women's clothing line was added. Her sister Rosanna Armani is an Italian Top model. She uses her influence to make Giorgio Armani well-known. In 1981, Emporio Armani was officially established and opened its first Emporio Armani store in Milan. "Emporio" is Italian, meaning "department store". From its name, you can imagine that Emporio Armani is an Armani department store, with a variety of products: men's and women's clothing, shoes, perfumes and even glasses and accessories. From 1975 to 1981, the Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani, and Armani Jeans series were successively launched. In 1982, he became the second fashion designer to be on the cover after Dior, and in the same year he launched the perfume Armani. From 1987 to 1997, we launched the series of accessories such as glasses, socks, water skiing suits, golf accessories, watches, etc. In 1984, the perfume Armani men's cologne was launched. In 1991, he was awarded the title of Honorary Doctor of the Royal Academy of Arts. In 1992, the perfume Gio was launched. In 1995, the perfume Aqua di Gio was launched. In 1998, the perfume Emporio Armani was launched. In November 2013, Giorgio Armani joined the Italian National Fashion Chamber.
Dolce & Gabbana, an Italian luxury brand, provides car accessories that feature bold patterns and luxurious materials.
Dolce & Gabbana S.r.l.
Dolce & Gabbana, an Italian luxury brand, provides car accessories that feature bold patterns and luxurious materials.
Fruit of the Loom is a popular brand for basic apparel, offering affordable and comfortable T-shirts made with high-quality materials.
Fruit of the Loom, Inc.
Fruit of the Loom is a popular brand for basic apparel, offering affordable and comfortable T-shirts made with high-quality materials.
A luxury lingerie brand offering high-end, provocative designs, including thongs, for confident and bold women.
Agent Provocateur Ltd.
A luxury lingerie brand offering high-end, provocative designs, including thongs, for confident and bold women.
An Italian luxury lingerie brand known for its exquisite craftsmanship and elegant thong designs.
La Perla S.p.A.
An Italian luxury lingerie brand known for its exquisite craftsmanship and elegant thong designs.
2(x)ist is known for its modern and stylish underwear designs, often featuring bold colors and patterns.
2(x)ist Underwear, Inc.
2(x)ist is known for its modern and stylish underwear designs, often featuring bold colors and patterns.
Hezeng (Shanghai) Fashion Trading Co., Ltd.
Founded in the United States in 1876, it is a best-selling underwear brand in the United States and a world-renowned high-end underwear brand. It entered the Chinese market in 2001, and Hezeng Company represented its domestic market. For 130 years, JOCKEY, as a world-renowned underwear brand, has always implemented quality, innovation and fashion. Back in the 1870s, retired priest Samuel T. Cooper discovered that the wool socks worn by Minnesota lumberjacks had a poor texture, which inspired him to open his own socks in 1876. company. After a while, the company invented a men's underwear called The Brief, called JOCKEY. From then on, this world-renowned brand officially appeared on the stage of history. Year after year, this company has successively launched men's underwear in different styles and colors, becoming the darling of fashionable men. After successfully occupying the men's underwear market, the company launched the JOCKEY women's underwear series in 1982. The sales volume exceeds expectations, JOCKEY's cotton pants have become a symbol of quality, fit and elegance in the hearts of female consumers. JOCKEY follows the consistent high standards and then launches a full range of products including women's knitted supplies, pajamas and home clothes. Today, JOCKEY is a best-selling underwear brand in the United States, with more than 14,000 distribution points in the United States and its footprints are spread across more than 120 countries. In recent years, JOCKEY has successfully launched the women's shadow-shaped panties and memory bra series, as well as the men's series of classic Y-Front and Next to Nothing. Over the years, UCCAL has expanded a huge retail network in the Chinese clothing market by introducing multiple international fashion brands from all over the world. So far, UCCAL has successfully retail agents and implemented the ST.JOHN, M MISSONI, NIKE GOLF, NIKE 360, KUHLE, FOX, and JOCKEY brands, and will continue to seek more international brands to meet the ever-changing Chinese market. Since 2005, JOCKEY United States Corporation has authorized and promoted UCCAL to represent its sales in China; and has signed a 20-year long-term agreement with UCCAL to authorize and promoted UCCAL to become an agent of the JOCKEY brand in the entire Chinese market. JOCKEY United States The head office allows and increase UCCAL while maintaining J's overall image and product positioning, while developing some products unique to China to diversify their products in order to better adapt to the consumption needs of the Chinese market and accelerate the expansion of the Chinese market.
Hezeng (Shanghai) Fashion Trading Co., Ltd.
Founded in the United States in 1876, it is a best-selling underwear brand in the United States and a world-renowned high-end underwear brand. It entered the Chinese market in 2001, and Hezeng Company represented its domestic market. For 130 years, JOCKEY, as a world-renowned underwear brand, has always implemented quality, innovation and fashion. Back in the 1870s, retired priest Samuel T. Cooper discovered that the wool socks worn by Minnesota lumberjacks had a poor texture, which inspired him to open his own socks in 1876. company. After a while, the company invented a men's underwear called The Brief, called JOCKEY. From then on, this world-renowned brand officially appeared on the stage of history. Year after year, this company has successively launched men's underwear in different styles and colors, becoming the darling of fashionable men. After successfully occupying the men's underwear market, the company launched the JOCKEY women's underwear series in 1982. The sales volume exceeds expectations, JOCKEY's cotton pants have become a symbol of quality, fit and elegance in the hearts of female consumers. JOCKEY follows the consistent high standards and then launches a full range of products including women's knitted supplies, pajamas and home clothes. Today, JOCKEY is a best-selling underwear brand in the United States, with more than 14,000 distribution points in the United States and its footprints are spread across more than 120 countries. In recent years, JOCKEY has successfully launched the women's shadow-shaped panties and memory bra series, as well as the men's series of classic Y-Front and Next to Nothing. Over the years, UCCAL has expanded a huge retail network in the Chinese clothing market by introducing multiple international fashion brands from all over the world. So far, UCCAL has successfully retail agents and implemented the ST.JOHN, M MISSONI, NIKE GOLF, NIKE 360, KUHLE, FOX, and JOCKEY brands, and will continue to seek more international brands to meet the ever-changing Chinese market. Since 2005, JOCKEY United States Corporation has authorized and promoted UCCAL to represent its sales in China; and has signed a 20-year long-term agreement with UCCAL to authorize and promoted UCCAL to become an agent of the JOCKEY brand in the entire Chinese market. JOCKEY United States The head office allows and increase UCCAL while maintaining J's overall image and product positioning, while developing some products unique to China to diversify their products in order to better adapt to the consumption needs of the Chinese market and accelerate the expansion of the Chinese market.
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
Quanying (Shanghai) Trading Co., Ltd.
Men's underwear brands that specialize in New York fashion style, modern enterprises integrating clothing design, production, marketing and brand agency, and underwear brands that are popular among fashionable men C-IN2 is a men's underwear brand under 2(x)ist company and is designed by 2(x)ist designer Gregory Sovell. The clean and neat design and newly developed fabrics inherit the 2(x)ist interior style New York fashion design tailoring. The fashion NoShow series adopts the popular low-waist cut (lower than the average low-waist). The belt area is specially made with UltraPlush cotton to increase the velvety thick feeling, which is beyond imagination. It is fashionable and soft! The C-IN2 logo part is presented in a unique 3D effect. Born in New York in 1991, 2xist has always been a lingerie brand that is popular and loved by fashionable men. In addition to simple and powerful line cutting and comfortable and fit style, the 2xist also has moisture-absorbing and sweating function. 2(X)ist (pronunciation: Two Exisit) is famous for its three-dimensional tailoring underwear design, which gives men more space and is also very particular about support. Men who wear it will know the fun. The C-IN2 super fashionable NoShow series uses the popular low-waist tailoring (lower than the average low-waist). The belt area is specially made of UltraPlush cotton to increase the velvety thick feeling, and the C-IN2 logo part is presented in a unique 3D effect. Inheriting 2(x)ist restrained New York fashion design tailoring. The complete New York fashion style was presented in 2006. C-IN2 was a brand designed by Gregory Sovell, the same as 2(x)ist designer. Once launched, it has become a hot topic.
Quanying (Shanghai) Trading Co., Ltd.
Men's underwear brands that specialize in New York fashion style, modern enterprises integrating clothing design, production, marketing and brand agency, and underwear brands that are popular among fashionable men C-IN2 is a men's underwear brand under 2(x)ist company and is designed by 2(x)ist designer Gregory Sovell. The clean and neat design and newly developed fabrics inherit the 2(x)ist interior style New York fashion design tailoring. The fashion NoShow series adopts the popular low-waist cut (lower than the average low-waist). The belt area is specially made with UltraPlush cotton to increase the velvety thick feeling, which is beyond imagination. It is fashionable and soft! The C-IN2 logo part is presented in a unique 3D effect. Born in New York in 1991, 2xist has always been a lingerie brand that is popular and loved by fashionable men. In addition to simple and powerful line cutting and comfortable and fit style, the 2xist also has moisture-absorbing and sweating function. 2(X)ist (pronunciation: Two Exisit) is famous for its three-dimensional tailoring underwear design, which gives men more space and is also very particular about support. Men who wear it will know the fun. The C-IN2 super fashionable NoShow series uses the popular low-waist tailoring (lower than the average low-waist). The belt area is specially made of UltraPlush cotton to increase the velvety thick feeling, and the C-IN2 logo part is presented in a unique 3D effect. Inheriting 2(x)ist restrained New York fashion design tailoring. The complete New York fashion style was presented in 2006. C-IN2 was a brand designed by Gregory Sovell, the same as 2(x)ist designer. Once launched, it has become a hot topic.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Rabeanco Trading (Shanghai) Co., Ltd.
Victoria's Secret is a chain of women's clothing retail stores in the United States. It mainly sells women's underwear, bras, underwear, swimwear, casual women's clothing, women's shoes, cosmetics and various matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the world's famous and sexy lingerie brands. In 2002, it launched a gem-studded bra worth $10 million and a sensation in the United States and Brazil. At first, Victoria's Secret was just a small shop selling underwear, pajamas and women's home decorations. It is said that in the Victorian era, women's outfits were layered and tight, and the secrets under the skirt naturally aroused people's curiosity and desire to snoop. With this concept, the founder hoped that his shop and products could reflect the scene of the Victorian boudoir. So name your brand Victoria's Secret. The designer designed some sexy underwear in Victorian style to show the secret scenery of Victorian women. In addition, Victoria's Secret's marketing is no less than its products. Every year Victoria's Secret advertisements attract the attention of the whole world. This is not only because of the gorgeous female models selected in the advertisement, but also the content of the advertisement is a great highlight. Every time the sexy Victoria's Secret advertisement is released, it will cause a temporary sensation. In comparison, the brand's annual underwear show, the Victoria's Secret show, is obviously even bigger. Since the 1990s, the Victoria's Secret show (which was announced to be cancelled in 2019; in May 2023, Limited Brands announced that the Victoria's Secret show will officially return in a new version) has continued like Victoria's Secret advertisements to date. Victoria's trade secret has become almost a well-known secret, but few brands can surpass it. Whether it is today when information transmission is more developed or 20 years ago when the media channels are relatively single, Victoria's Secret Fashion Show has been on the front pages of major newspapers every year since its inception, and this show has also been Let women's private clothing enter the "graceful hall" and attract the attention of many non-consumer groups. As a female lingerie brand, the name Victoria's Secret is undoubtedly a success. Under the induced by the Limited Brands Group, it aroused infinite imagination among later generations, provided space for the creation of the mystery and nobility of the product, and became synonymous with mystery, charm and indulgence. It led not only fashion, but also A life attitude, Victoria's Secret brand has always advocated "wearing out your lines, wearing out your charm, and wearing out a secret scenery that belongs to you."
Rabeanco Trading (Shanghai) Co., Ltd.
Victoria's Secret is a chain of women's clothing retail stores in the United States. It mainly sells women's underwear, bras, underwear, swimwear, casual women's clothing, women's shoes, cosmetics and various matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the world's famous and sexy lingerie brands. In 2002, it launched a gem-studded bra worth $10 million and a sensation in the United States and Brazil. At first, Victoria's Secret was just a small shop selling underwear, pajamas and women's home decorations. It is said that in the Victorian era, women's outfits were layered and tight, and the secrets under the skirt naturally aroused people's curiosity and desire to snoop. With this concept, the founder hoped that his shop and products could reflect the scene of the Victorian boudoir. So name your brand Victoria's Secret. The designer designed some sexy underwear in Victorian style to show the secret scenery of Victorian women. In addition, Victoria's Secret's marketing is no less than its products. Every year Victoria's Secret advertisements attract the attention of the whole world. This is not only because of the gorgeous female models selected in the advertisement, but also the content of the advertisement is a great highlight. Every time the sexy Victoria's Secret advertisement is released, it will cause a temporary sensation. In comparison, the brand's annual underwear show, the Victoria's Secret show, is obviously even bigger. Since the 1990s, the Victoria's Secret show (which was announced to be cancelled in 2019; in May 2023, Limited Brands announced that the Victoria's Secret show will officially return in a new version) has continued like Victoria's Secret advertisements to date. Victoria's trade secret has become almost a well-known secret, but few brands can surpass it. Whether it is today when information transmission is more developed or 20 years ago when the media channels are relatively single, Victoria's Secret Fashion Show has been on the front pages of major newspapers every year since its inception, and this show has also been Let women's private clothing enter the "graceful hall" and attract the attention of many non-consumer groups. As a female lingerie brand, the name Victoria's Secret is undoubtedly a success. Under the induced by the Limited Brands Group, it aroused infinite imagination among later generations, provided space for the creation of the mystery and nobility of the product, and became synonymous with mystery, charm and indulgence. It led not only fashion, but also A life attitude, Victoria's Secret brand has always advocated "wearing out your lines, wearing out your charm, and wearing out a secret scenery that belongs to you."
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Giorgio Armani (Shanghai) Trading Co., Ltd.
Armani is a world-renowned luxury brand. It was founded in Milan, Italy by fashion designer Giorgio Armani in 1975. It is famous for its use of new fabrics and excellent production. In addition to operating clothing, Armani also designs ties, glasses, scarves, leather products, perfumes and even household products, and its products are sold to more than 100 countries and regions around the world. Brand product categories: men's clothing, women's clothing, sportswear, sportswear, denim clothing, leather jewelry, accessories, perfume, home accessories. Brand History In 1974, Giorgio Armani and his friend Sergio Galeotti resolutely established a men's clothing brand named Giorgio Armani. As soon as she debuted, Giorgio Armani's men's clothing series has attracted the attention of fashion buyers and media for its unique style. A suit top is its representative work, with beautiful tailoring and easy to wear. In 1975, women's clothing line was added. Her sister, Rosanna Armani, is an Italian model. She uses her influence to make Giorgio Armani well-known. In 1981, Emporio Armani was officially established and opened its first Emporio Armani store in Milan. "Emporio" is Italian, meaning "department store". In 1982, Armani was launched From 1987 to 1997, it launched a series of accessories such as glasses, socks, water skiing suits, golf accessories, watches, etc. In November 2013, Giorgio Armani joined the National Chamber of Italian Fashion. Brand Line Introduction Armani Prive – High-end custom uniforms Giorgio Armani - high-end clothing (including men's and women's clothing, it is the most expensive series among Armani formal wear) Armani Collezioni - ready-to-wear (a series launched for high-end white-collar workers, priced about 25% cheaper than GA) Emporio Armani - ready-to-wear (Armani's young series, the price is generally between 2500-15000) Armani Casa - high-end home series, simple and elegant design, consistently upholding Armani's fashion style AJ Armani Jeans - Casual clothing and denim clothing (Armani's denim series is rarely seen as Armani's style) A/X Armani Exchange - This is the brand of franchise outsourcing retail on the Armani product chain. Armani Exchange demonstrates the full luxury and fashion sense of George Armani by providing consumers with a full set of clothing and accessories. The consumer group A/X Armani Exchange targets is a young and fashionable trendy group, and its design is more avant-garde and bold. Armani Junior – Children's Clothing Armani Other series: coffee shops, flower shops, art centers, bars, hotels, etc.
Giorgio Armani (Shanghai) Trading Co., Ltd.
Armani is a world-renowned luxury brand. It was founded in Milan, Italy by fashion designer Giorgio Armani in 1975. It is famous for its use of new fabrics and excellent production. In addition to operating clothing, Armani also designs ties, glasses, scarves, leather products, perfumes and even household products, and its products are sold to more than 100 countries and regions around the world. Brand product categories: men's clothing, women's clothing, sportswear, sportswear, denim clothing, leather jewelry, accessories, perfume, home accessories. Brand History In 1974, Giorgio Armani and his friend Sergio Galeotti resolutely established a men's clothing brand named Giorgio Armani. As soon as she debuted, Giorgio Armani's men's clothing series has attracted the attention of fashion buyers and media for its unique style. A suit top is its representative work, with beautiful tailoring and easy to wear. In 1975, women's clothing line was added. Her sister, Rosanna Armani, is an Italian model. She uses her influence to make Giorgio Armani well-known. In 1981, Emporio Armani was officially established and opened its first Emporio Armani store in Milan. "Emporio" is Italian, meaning "department store". In 1982, Armani was launched From 1987 to 1997, it launched a series of accessories such as glasses, socks, water skiing suits, golf accessories, watches, etc. In November 2013, Giorgio Armani joined the National Chamber of Italian Fashion. Brand Line Introduction Armani Prive – High-end custom uniforms Giorgio Armani - high-end clothing (including men's and women's clothing, it is the most expensive series among Armani formal wear) Armani Collezioni - ready-to-wear (a series launched for high-end white-collar workers, priced about 25% cheaper than GA) Emporio Armani - ready-to-wear (Armani's young series, the price is generally between 2500-15000) Armani Casa - high-end home series, simple and elegant design, consistently upholding Armani's fashion style AJ Armani Jeans - Casual clothing and denim clothing (Armani's denim series is rarely seen as Armani's style) A/X Armani Exchange - This is the brand of franchise outsourcing retail on the Armani product chain. Armani Exchange demonstrates the full luxury and fashion sense of George Armani by providing consumers with a full set of clothing and accessories. The consumer group A/X Armani Exchange targets is a young and fashionable trendy group, and its design is more avant-garde and bold. Armani Junior – Children's Clothing Armani Other series: coffee shops, flower shops, art centers, bars, hotels, etc.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
