VGRASS
VGRASS
VGRASS Fashion was founded in Nanjing, China in 1997. It is a professional fashion women's clothing private brand enterprise in China. In 2012, the brand moved its marketing and operation headquarters to Shanghai, China, and set up a studio in Seoul, South Korea in the same year.
VGRASS and its founder experience and witnessed the miracle of China's economic development. After 20 years of growth, VGRASS has become synonymous with "feminization" and "elegance" in the minds of Chinese female customers through its core category "slim dress". As a pioneer of Chinese fashion companies, Vignas Fashion Co., Ltd. was listed on the A-share main board of the Shanghai Stock Exchange on December 3, 2014.
Among the more than 360 stores across the country, the proportion of direct stores is as high as 90%, and has established good cooperative relationships with groups such as Henglong, Vientiane City, and Wangfujing. The company has always adhered to independent research and development and design, and has set up three major design and R&D centers in Shanghai, Seoul and Nanjing. It is based on excellent design teams, with high-quality fabrics, excellent craftsmanship, and slim shapes as the product foundation, and "fashion and slimness" as the product. The core product concept is to create beauty and spread fashion for Asian women.
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