Small cashmere produced in Albas, Inner Mongolia, each cashmere fiber is thinner than 14.5 microns and longer than 36 mm. This is the origin of the 1436 brand name and has also become the finest specification of diamond-grade small cashmere. "White as snow, as light as clouds, as soft as silk", a rare small cashmere product with advantages in both length and fineness reflects the quality of talent and kindness, and also creates the 1436 brand DNA. The moment when the skin embraces the little cashmere, the touch that sooths the soul will become an unforgettable memory.

Craftsmanship is the way to perseverance and concentration. Like a work of art, craftsmen carefully handle each work in 120 processes. High-tech high-spinning and low-temperature dyeing have achieved the quality of quality that is talented, gentle and good, and constantly breaks through innovation. In July 2005, at the Ordos Group VIP Gala held in Shenzhen, 10 cashmere sweaters were made of small cashmere materials with a specification of nearly 1,436 at the time for auction. The extraordinary quality caused a sensation, and a total of more than one million yuan was raised for the construction of Yunnan Hope Primary School. The unexpected auction results show consumers' recognition of the quality of cashmere.

The 1436 brand was officially established in 2006. Named after the diamond-grade small cashmere specification, it represents the brand's confidence and commitment to the material. In 2006, Wang Zhen used the resource advantages created by Ordos Group in the cashmere field for more than 20 years to create the world's fine cashmere brand "1436". At the end of 2014, after difficult negotiations, 1436 settled in Xinguang World, a prosperous business district in Beijing, and became a Chinese brand among many international brands.

Since 2013, in order to welcome the major turning point in China's macroeconomics, Wang Zhen and her team decided to reposition the Ordos Group brand to meet different consumer customer groups after months of discussion and analysis. On September 1, 2016, Ordos Group held a brand launch conference called "Rongyao Xinsheng" in Beijing, officially identifying its brands as "ERDOS", "Ordos 1980", "1436" and "BLUE ERDOS". brand. Ordos Cashmere Group's brand upgrade strategy based on system transformation is an excellent case of successful enterprise transformation in the national textile industry under the trend of industrial upgrading and consumption upgrading.