Hengjiu Star is a jewelry brand focusing on high-end jewelry design and production, committed to creating meaningful diamond jewelry. It is also the earliest professional jewelry brand in China to engage in e-commerce diamond sales. Through a new sales model that combines office direct sales and online sales of O2O, it saves high entry fees and diamond retail links, becoming the largest diamond retail industry. One of the most cost-effective and influential brands.
The name of the star with a long history comes from A diamond is forever. "Diamond is forever, one is forever passed down." As the most classic slogan of the 20th century, it is like a love nuclear explosion that resounds all over the world. This sentence in ancient Oriental China is even more meaningful. In just 19 years, it completely changed the traditional custom of Chinese people wearing gold and jade for weddings. A diamond ring has become the most beautiful token of two people's love. Diamonds are eternal, and one is everlasting. The Eternal Star adheres to the spirit of allowing every woman to realize her dream of diamonds. In 1998, he graduated from the founder of the Supreme Jewelry Institute of China (China University of Geosciences) and founded the Eternal Star. ”Jewelry brand. With the rise of the Internet, "life and fashion" are given a new definition. The eternal star deeply understands the changes of the times. In 2003, Hengjiu Star broke the traditional jewelry shopping mall sales model and entered the field of e-commerce sales. It now has channels such as Tmall, JD.com, No. 1 Store, etc., and it has rapidly risen. Currently, it has become one of the largest sales companies in Shanghai Jewelry on Taobao. Now as a representative of the new force, Hengjiu Star has already deserved the recognition and trust of the mass market, and its sales will continue to grow rapidly. Hengjiu Star has always insisted on pursuing perfection and constantly pioneering and innovative spirit to engage in high-end customized jewelry business, and has high-end personality. Customized interpretation of the unique scenery of the diamond decoration market is known as the "highest cost-effective" brand. Brand Culture Eternal Star is committed to delivering high-quality diamonds and culture around the world. Show consumers the most outstanding design and diamond decoration, first-class brand image, exclusive experiential service, and practice the jewelry art concept with a sincere attitude. The Eternal Star has established good cooperative relationships with diamond management partners in South Africa, Israel, Belgium, the United States and other places. It is the Debies Group (DE BEBRS GROUP), the Belgian High-Level Parliament (HRD), the American Gem Academy (GIA), and International Platinum The important partner of the Association (PT), with the significant influence in the industry and the good reputation of consumers, Hengjiuzhixing has successively won the "famous brand in the Chinese jewelry industry", "the most satisfactory brand in the Guozhu industry", "China's integrity brand", and "China's famous brand in the Chinese jewelry industry". Brand” and other awards and honorary titles. Don’t question our serious professionalism towards gems. The Eternal Star is persistent in pursuing extraordinary diamonds. It only selects diamond blanks of excellent quality, and only brick blanks with clarity and luster. Only by passing up to 17 to rigorous raw diamond selection procedures. We believe that only the top-quality diamonds can be cut into perfect and brilliant diamonds. This is also the promise of Eternal Star to ensure that the diamonds sold are pure and rare and have a safe quality. As an advocate of innovative design to achieve new and brilliant diamond standards, Everlasting Star continues to promote the redefinition of diamond cutting. The selected high-quality original billets are inherited from a century and a half, and the combination of artistic design imagination and original polishing technology brings unprecedented experience to creative and appreciative jewelry enthusiasts, perfect interpretation The new craftsmanship of high-quality diamonds advocates high-quality diamonds, with artistic imagination and customer service, making Hengjiu Star enjoy a high reputation in the industry and gained a great reputation, becoming the largest and most influential brand in the diamond retail industry. one. The Eternal Star not only represents high-quality diamonds, but also has a strong artistic design style. Whether it is wedding rings, pendants, or earrings, it has a unique leisure style, full of elegance and extremely modern, making it more fashionable and more Yuan's technique depicts the atmosphere of the times of different cultures and different lifestyles, reflecting the charm of the eternal star. An outstanding diamond decoration not only requires precious materials and gorgeous shapes, but also requires unique design to give it a touching soul, which perfectly matches the eternal meaning of diamonds. The eternal star breaks the Chinese tradition with the business philosophy of "price is the kingly quality first". The shopping counter sales model of the jewelry industry implements an e-commerce network as the platform model, which saves 50% of the cost of the traditional model, and realizes the promise of higher quality of diamonds at the same price. Brand charm diamonds are eternal, one that is everlasting. The eternal star adheres to the spirit of allowing every woman to realize her dream of diamonds. In 1998, he graduated from the founder of the highest jewelry university in China (China University of Geosciences) and founded the eternal star. Star Jewelry Brand. With the rise of the Internet, "life and fashion" are given a new definition. The eternal star deeply understands the changes of the times. In 2003, Hengjiu Star broke the traditional jewelry shopping mall sales model and entered the field of e-commerce sales. It now has channels such as Tmall, JD.com, No. 1 Store, etc., and it has rapidly risen. Currently, it has become one of the largest sales companies in Shanghai Jewelry on Taobao. Now as a representative of the new force, Hengjiu Star has already deserved the recognition and trust of the mass market, and its sales will continue to grow rapidly. Hengjiu Star has always insisted on pursuing perfection and constantly pioneering and innovative spirit to engage in high-end customized jewelry business, and has a high-end personality. Customized interpretation of the unique scenery of the diamond decoration market is known as the "highest cost-effective" brand. The Eternal Star Team Every employee of the Eternal Star is upholding the concept of making every woman worthy of a diamond that suits her high cost performance, so she is persistent and working hard to make every woman have a beautiful and eternal love like a diamond. Diamonds are forever, and one is forever passed down. The eternal star makes diamonds and love no longer out of reach. Diamonds are glittering and adorable, allowing every girl who loves to dream to easily have diamond dreams! We require every employee to serve customers sincerely and enthusiastically from the bottom of their hearts, and to choose the best cost-effective diamond for customers with the best service concept. This service integrates emotions and devotes hard work. Only this Only when a brand has strong appeal and vitality, can it be truly felt by customers. The key to serving customers is "heartfelt". "heartfelt" is not enough to just have a smile. We must be "sincere, sincerity; heartfelt, enthusiastic; careful and patient". Also achieve the service concept of good attitude and good results. "Sincerity" and "sincerity" means that service must start with spiritual communication. Only by using sincerity and sincerity to convey feelings can we make our communication smoother, more efficient and more exciting. High-quality products are the cornerstone, but they are also hard and cold things. Only with higher quality services that empower the spiritual communication between employees and customers to the products can our diamonds be truly brilliant and shining, between employees and customers. The most comfortable communication between our hearts is the highest pursuit of our company. "Focus" and "passionate" means devote all your efforts and energy to serve customers wholeheartedly and consider them for customers. Being dedicated and enthusiastic about service requires us to be proactive and smiling, so that while "I smile at customers", "the customers also smile at me"; to turn single and general services into flexible, diverse and unique personalized services. The heart is used by customers, and the feelings are related to customers; they are anxious about what customers are anxious about and what customers think. "Be careful" and "patience" means that true feelings are seen in the details and persistence for a long time. Quality service means starting from small things and starting from little things, "Don't do good deeds without doing anything." Meticulously, think about and do all the small aspects and links; never get tired of it, and be patient until the customer is satisfied. It is precisely because of spiritual concepts that we can go further. The hardships in the early stage of entrepreneurship have made us deeply understand the difficulties and also made us cherish the affirmation of every customer. Customers are our only source of motivation. For this reason, we are willing to persist and work tirelessly. At the same time, we are also a young person. With a creative team, everyone here believes that their dreams will come true! We are a group that loves jewelry and loves the new experience brought to us by mutual sales. It is precisely because of this love that we have the persistence and treasure of this entrepreneurial belief, and our team also firmly believe that we have the same entrepreneurial belief. Will do better and go further! Brand results In October 1999, Shanghai Chenghuang Temple opened its first jewelry store in March 2003. Member units of the Shanghai Federation of Industry and Commerce Gold Jewelry Chamber of Commerce transformed sales model in 2006 and entered Taobao to start e-commerce platform model in 2007. In 2007, Taobao jewelry sales grew the fastest The store has become the only 100% positive merchant in September 2007, China Jewelry and Jade Industry Association Jewelry and Jade Industry Association Normal Unit 2008, China Gem and Jade Industry Association Council Unit 2009, Shanghai Quality Supervision and Review Products 100% Qualified Merchant Title October 2010 Star physical experience center officially opens in 2010 Hengjiu Star Tmall flagship store officially launched in June 2011 Hengjiu Star official website was launched in September 2011 Shanghai's most prosperous Nanjing Road Pedestrian Street opened an experience center in 2011 10 Dianping.com Marriage Merchant 2011 Agricultural Bank of China Online Banking Transaction Integrity Merchant April 2012 China Federation of Commerce Jewelry Quality Supervision and Inspection Center designated inspection and assured unit 2012 Hengjiuzhixing JD.com Mall was launched in November 2012 to receive the first financing in 2012 Taobao diamond sales in January 2013, the executive director unit of Guangdong International Diamond Chamber of Commerce, February 2013, Shenzhen Gold Jewelry Industry Association member unit, March 2013, Hengjiuzhixing No. 1 store mall was launched