The beginning of the Damiani family and jewelry can be traced back to 1924. Founder Enrico Grassi Damiani established a small studio in Valenza, Italy. The gorgeous jewelry design style made his reputation rapidly expand and became the time. After his death, Damiano, the second-generation successor, added modern and popular creative elements in addition to the traditional design style, while actively transforming the studio into Jewelry brand, and reinterprets the diamond brilliance with its unique Lunette (half-moon diamond inlay) technique, and since 1976, Damia Ni's works have won 18 recognitions from the International Diamond Awards (its importance is like the Oscars of Film Art), which has made Damiani truly occupy a place in the international jewelry market. At the same time, this is also an important reason why Damiani attracts Brad Pitt's attention. A award-winning work from the current design director Silvia in 1996, BlueMoon, made the heartthrob develop a jewellery design with her, and designed the engagement ring and wedding ring for Jennifer Aniston. It is the Unity (now renamed D-side) and P-romise series that were sold in Japan respectively, which also gave Brad Pitt a new title of jewelry designer.

DamianiS.pA, the parent company of the Damiani Group, is a leading Italian jewelry and high-end luxury watch manufacturing and trading company with a long history. Since 1924, the Damiani brand has won an outstanding reputation in the Italian and international markets, becoming a messenger of the Italian style and synonymous with the best Italian jewelry tradition.

Creativity, design and entrepreneurship are key elements that have driven the Damiani family in the past century, and the deep passion for art has also been passed from grandfathers to the third generation who control the company today. The tradition over the past century has made the Damiani Group famous for its product quality, the materials it uses and its unique design. The experience of innovative marketing strategies and management teams that have been recognized are 2 additional important factors in Damiani's leadership in the jewelry industry. GruppoDamiani's success is actually a perfect combination of creation, research and innovation, and integrated into a profound tradition of international jewelry making.

Today, Damiani can proudly claim ownership of a series of famous brands: Damiani, Salvini, Alfieri & St. John, Bliss, Calderoni and Rocca, jewelry and high-end watch chains.

Currently, the group and a large number of subsidiaries are active in Italy and major markets in the world, managing 32 direct and 50 franchised sales points, both located in the most prosperous commercial areas in major cities in the world.