Sumi 37˚ (su:m37˚) is a brand under LG Life Health Co., Ltd. LG, which has always adhered to the concept of natural beauty, lives a healthy life and is committed to realizing everyone's dream of pursuing beauty. It has developed a wide range of brands in particular to meet the skin types, climatic conditions and age needs of Asians.

LG Co., Ltd. has strict quality management and became the first beauty company in South Korea to obtain CGMP international certification in 1993. In addition to beauty and cosmetics, daily necessities are also the core cause of LG's life and health. Since the development and production of Lejin Toothpaste in 1954, it has continuously developed daily necessities that can take into account environmental protection and green energy concepts. Brand concept FREEDAY SKIN adheres to the core brand concept of "freedom, release, leisure and breathing", and is committed to leading the international trend of natural plant cosmetics in Korea, striving to become an international leading natural plant cosmetics brand. Freedom: Every life is free, every soul is free - this is the original concept founded by FREEDAY SKIN. In this era of chemical cosmetics rampant, we hope to bring customers not only natural rebirth of their skin, but also a kind of freedom and relaxation of their hearts. Therefore, at the beginning of FREEDAY SKIN, it was announced that all products must be purely natural, and its mission is not only natural for the skin, but also freedom of the soul. Release: Release is a continuation of freedom, a kind of sublimation, open your heart, and free release. FREEDAY SKIN, what we pursue is not only the release of the efficacy of every product, but also the release of every customer's physical and mental body; it is not only the release of skin, but also the release of feelings; it is not only the release of relationships between people, but also the natural world The mutual complementation and regeneration of things and revitalization to achieve a harmony. Youran: leisurely and contentment, leisurely and beautiful, leisurely and truthful, leisurely and kind, this is a state and a reality. With every product, every customer, every employee, every cooperation, we return to release and harmony, obtain a leisurely attitude towards things, and pursue a state of the most beautiful, true and good. Breathing: Breathing is the exercise that maintains our lives and the destination of our brand. What we pursue is products that allow the skin to breathe freely, the skin allows the soul to breathe freely, the mind allows the family, career, and interpersonal relationships to breathe freely, and harmonious interpersonal relationships allow every cooperation to breathe freely. We return to harmonious nature and return to free breathing. The main features are Korean natural plant extraction, pure natural design style, and unique marketing model. The main types of skin care, body care, special care, founded by "SU:M37°", was founded in October 2007. It is the earliest cosmetic brand launched based on the principle of "natural fermentation of plants". Since its establishment, it has been developing and expanding at an astonishing rate, and has brought "healthy skin beauty" to many people. Through persistent long-term research and development, the vitality of nature that has excellent effects on skin beauty is analyzed. Therefore, since its launch, it has not only set a historical precedent for natural fermented cosmetics, but also achieved great success. In four years, the sales volume of SU:M37° reached 170 billion, which can be said to have created a legend of the sales volume of the Korean cosmetics market.

Sumi 37˚ (su:m37˚) is a brand under LG Life Health Co., Ltd. LG, which has always adhered to the concept of natural beauty, lives a healthy life and is committed to realizing everyone's dream of pursuing beauty. It has developed a wide range of brands in particular to meet the skin types, climatic conditions and age needs of Asians.

LG Co., Ltd. has strict quality management and became the first beauty company in South Korea to obtain CGMP international certification in 1993. In addition to beauty and cosmetics, daily necessities are also the core cause of LG's life and health. Since the development and production of Lejin Toothpaste in 1954, it has continuously developed daily necessities that can take into account environmental protection and green energy concepts. Brand concept FREEDAY SKIN adheres to the core brand concept of "freedom, release, leisure and breathing", and is committed to leading the international trend of natural plant cosmetics in Korea, striving to become an international leading natural plant cosmetics brand. Freedom: Every life is free, every soul is free - this is the original concept founded by FREEDAY SKIN. In this era of chemical cosmetics rampant, we hope to bring customers not only natural rebirth of their skin, but also a kind of freedom and relaxation of their hearts. Therefore, at the beginning of FREEDAY SKIN, it was announced that all products must be purely natural, and its mission is not only natural for the skin, but also freedom of the soul. Release: Release is a continuation of freedom, a kind of sublimation, open your heart, and free release. FREEDAY SKIN, what we pursue is not only the release of the efficacy of every product, but also the release of every customer's physical and mental body; it is not only the release of skin, but also the release of feelings; it is not only the release of relationships between people, but also the natural world The mutual complementation and regeneration of things and revitalization to achieve a harmony. Youran: leisurely and contentment, leisurely and beautiful, leisurely and truthful, leisurely and kind, this is a state and a reality. With every product, every customer, every employee, every cooperation, we return to release and harmony, obtain a leisurely attitude towards things, and pursue a state of the most beautiful, true and good. Breathing: Breathing is the exercise that maintains our lives and the destination of our brand. What we pursue is products that allow the skin to breathe freely, the skin allows the soul to breathe freely, the mind allows the family, career, and interpersonal relationships to breathe freely, and harmonious interpersonal relationships allow every cooperation to breathe freely. We return to harmonious nature and return to free breathing. The main features are Korean natural plant extraction, pure natural design style, and unique marketing model. The main types of skin care, body care, special care, founded by "SU:M37°", was founded in October 2007. It is the earliest cosmetic brand launched based on the principle of "natural fermentation of plants". Since its establishment, it has been developing and expanding at an astonishing rate, and has brought "healthy skin beauty" to many people. Through persistent long-term research and development, the vitality of nature that has excellent effects on skin beauty is analyzed. Therefore, since its launch, it has not only set a historical precedent for natural fermented cosmetics, but also achieved great success. In four years, the sales volume of SU:M37° reached 170 billion, which can be said to have created a legend of the sales volume of the Korean cosmetics market.