Beijing Xuelian Group Co., Ltd. is a secondary enterprise under Beijing Fashion Holdings Co., Ltd. and is a wholly state-owned company. Focusing on creating a cashmere fashion brand clothing enterprise group that conforms to the new direction of textile development, we will focus on the three main businesses of "brand operation, cultural creativity, and technological services" to open up a new situation of high-quality development of Xuelian Group.

Xuelian Group takes cashmere as the core value network layout of the entire industry with knitting made of cashmere as the core material, focusing on brand building, operation, and resource integration, strengthening clothing brands, and improving brand market influence and brand contribution rate. The group has a fashion brand cluster represented by the Xuelian brand and its sub-brands, Honglian and KINGNOSS brands. At the same time, through a trade model with a focus on cashmere raw materials, yarns and industrial supporting facilities represented by Xuelian and Em, it strives to build a technology service platform. , actively cultivate cultural creativity to expand the group's overall influence.

"Xuelian" has 100 years of corporate inheritance history and 54 years of brand development history. In 2002, the Beijing Municipal People's Government invested in the establishment of Beijing Xuelian Wool Spinning Clothing based on the needs of industrial adjustment layout, based on the integration of Beijing Xuelian Cashmere Co., Ltd. and related enterprises. The group company (now Beijing Xuelian Group Co., Ltd.) is controlled by Beijing Textile Holdings Co., Ltd. (now Beijing Fashion Holdings Co., Ltd.), realizes the layout of the entire industrial chain of Xuelian cashmere and completes the construction of the group company's investment, operation and management system; in recent years Through structural adjustment, Xuelian Group has achieved a "three-level leap" in textile to clothing, from clothing to fashion, and from fashion to fashion, completing the important practice of transforming new momentum in the physical industry. After successful transformation and reshaping, "Snow Lotus" has created a new concept of cashmere category. Adhering to the concept of "inheritance with eternity and beauty" and positioning with "four-season, full-category knitted brand with cashmere as the core material", the clustering effect of integrating and exerting force on multiple sub-brands, the cashmere trend research and release system is becoming increasingly Improvement continues to highlight the fashion design capabilities and cultural advantages of Xuelian Group.

At present, Xuelian Group has 15 investment enterprises. Adhering to the principle of "customer-centeredness", the company has launched the "Innovation Way" of Cultural Declaration, which reflects Xuelian Group's unique cultural character and strategic demands, adheres to top-level design, and draws a "strategic map". ”, insist on creating a new ecosystem of sharing the "Cashmere Value Network" with partners. At the same time, the group adheres to the core corporate values ​​of "employee-oriented, brand-oriented enterprise, win-win cooperation, and sharing results", and has become the principle of guiding corporate operations and employee behavior that employees generally agree with, and has been vigorously inherited and carried forward in the development process.