Foshan Sidi Luolan Industrial Development Co., Ltd., a famous Italian furniture brand and under Jinfuji Group, entered China in 1994. It specializes in the research/design/production/sales service of overall furniture, and is committed to providing fashion, comfort and safety to families around the world. , environmentally friendly and humanized furniture and professional home layout plans Sithiroland is a famous Italian furniture brand, affiliated to Hong Kong Jinfuji Holdings Co., Ltd., founded in 1993 and officially entered China in 1994. It cooperated with Jinfuji, which is developing rapidly, and established Sithiroland Industrial Development Co., Ltd. . The headquarters is located in Longjiang Town, Shunde, the "China's Furniture Manufacturing Center" and the "China's Furniture Materials Capital". For a long time, Stiroland has won the trust and support of consumers and dealers with the idea of "integrity management, innovative development, and win-win cooperation" with scientific management and efficient service. After more than ten years of rapid development, the company has now become a large modern furniture enterprise integrating R&D, production and sales. The company covers an area of 300,000 square meters, has first-class equipment, and is the first to introduce advanced production lines in Europe such as Italy and Germany. It covers four types of furniture: sofa, mattress, hardware, and panel type. The company has a large number of cutting-edge management and technical talents in the furniture industry, including more than 2,000 employees engaged in sofa production, more than 100 staff engaged in product research and development, and 30% of employees have bachelor's degree or above, forming a knowledge-based management team. Roland China Marketing Headquarters is located in Longjiang Town, Shunde, which is known as the "China Furniture Manufacturing Center" and the "China Furniture Materials Capital".
Small Sofa Brand Ranking
Foshan Sidi Luolan Industrial Development Co., Ltd., a famous Italian furniture brand and under Jinfuji Group, entered China in 1994. It specializes in the research/design/production/sales service of overall furniture, and is committed to providing fashion, comfort and safety to families around the world. , environmentally friendly and humanized furniture and professional home layout plans Sithiroland is a famous Italian furniture brand, affiliated to Hong Kong Jinfuji Holdings Co., Ltd., founded in 1993 and officially entered China in 1994. It cooperated with Jinfuji, which is developing rapidly, and established Sithiroland Industrial Development Co., Ltd. . The headquarters is located in Longjiang Town, Shunde, the "China's Furniture Manufacturing Center" and the "China's Furniture Materials Capital". For a long time, Stiroland has won the trust and support of consumers and dealers with the idea of "integrity management, innovative development, and win-win cooperation" with scientific management and efficient service. After more than ten years of rapid development, the company has now become a large modern furniture enterprise integrating R&D, production and sales. The company covers an area of 300,000 square meters, has first-class equipment, and is the first to introduce advanced production lines in Europe such as Italy and Germany. It covers four types of furniture: sofa, mattress, hardware, and panel type. The company has a large number of cutting-edge management and technical talents in the furniture industry, including more than 2,000 employees engaged in sofa production, more than 100 staff engaged in product research and development, and 30% of employees have bachelor's degree or above, forming a knowledge-based management team. Roland China Marketing Headquarters is located in Longjiang Town, Shunde, which is known as the "China Furniture Manufacturing Center" and the "China Furniture Materials Capital".
Qumei Home Furnishing Group Co., Ltd. was established in 1993. It is China's leading large-scale and standardized home furnishing group integrating design, production, sales and service. It adheres to the concept of "creating life with design" and brings together outstanding designers from all over the world. The team and world-renowned design institutes provide consumers with overall home solutions, have become China's most designed furniture brand, and have made "simple, fashionable and modern" an endorsement of Qumei style. On April 22, 2015, Qumei Home Furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange, and is the first modern furniture company to be listed in China. The company is a furniture company that ranks at the leading level in the domestic industry in terms of product design, product quality, after-sales service, etc.; it is innovating furniture business model, including introducing foreign design teams, opening home independent stores, and developing O2O e-commerce model. The forefront of the industry. Currently, the company has more than 300 dealers nationwide and has opened more than 600 specialty stores, covering more than 300 cities across the country. Qumei mainly produces panel furniture, solid wood furniture, panel and wood furniture, modern furniture, European furniture, sofas, soft beds, customized furniture and other series of products. After years of steady development, Qumei Furniture has become the most designed modern furniture brand in China. . Drive innovation with process Production and technology are the foundation of furniture companies. In the early 1990s, Qumei became a leader in the market and industry with its advanced curved wood technology, and began to build its own standardized production base and standardized process. To this day, Qumei has 3 production bases, totaling The area is more than 400,000 square meters, of which 80% of the production lines are imported from Germany and Italy. The complete quality control system, advanced production equipment, exquisite process flow, strict environmental protection standards and professional testing methods allow Qumei products to be Both quality and environmental performance are at the leading level in China. Adhere to original design "Original design" has always been the engine of Qumei's products, research and development, and business development. Design originates from life. Qumei's insight into the integration of world's diverse culture and Chinese cultural connotations will greatly influence the public's aesthetic orientation and lifestyle, thus opening the path of independent innovation that is in line with the international community. The establishment of Qumei International Design Alliance. In-depth cooperation with leaders from Denmark, France, the United States and Asia-Pacific design industry has created a rich, diverse and fashionable product series, including "Leshanju", "Princess Pea", "Scenic Dahlia", etc. Design Award, Qumei's design has become an irreplaceable core competitiveness for the enterprise. Transformation of manufacturing brands to commercial brands The existence of a brand is to provide services to users. Since 2004, Qumei has broadened its product structure and positioned a series of furniture with different styles, satisfying more people's pursuit of personality and imagination of life. At the same time, in order to improve the quality experience of products and space, Qumei opened specialty stores in more than 300 cities across the country, with unique space display ideas and situational marketing to lead users to perceive Qumei in all aspects. In 2007, Beijing North Fifth Ring Center Store was completed. In addition to the upgrade of the transformation of a specialty store into an independent store, it is also an upgrade of the user's brand experience. To date, more than 600 specialty stores and the industry have maintained a leading number of independent stores, marking the successful leap of Qumei from manufacturing brands to commercial brands. Home furnishing industry model upgrade Qumei’s user-oriented central idea integrates the advantageous resources accumulated over the years to form a strong capital for corporate strategic transformation. 1. Low-carbon model innovation: Qumei is the first company to establish a furniture environmental protection laboratory. In June 2014, it launched the full range of water-based paint coatings, which has won warm recognition and praise from all walks of life; 2. Intelligent model innovation: Continuous update The optimized ERP management system is the intelligent center of the blueprint of Industry 4.0, creating a flexible, personalized and intelligent home design and production system of Qumei; 3. Internet model innovation: With the development of information technology and the transformation of purchasing behavior, Qumei is the earliest layout. One of the Internet+ strategy companies, Qumei OAO model is based on cloud platform to realize the collection and analysis of home big data, and ultimately provides users with accurate and professional solutions; 4. Capital model innovation: Listing is an affirmation of Qumei, and It has injected strong momentum into the development of standardized, transparent and sustainable enterprises. In 2015, Qumei officially renamed "Qumei Furniture" "Qumei Home Furnishing", using green production to create a sense of trust, quality of original design achievements, and cultural heritage accumulated by the company, fulfilling Qumei's "creating life with design". Brand commitment.
Qumei Home Group Co., Ltd.
Qumei Home Furnishing Group Co., Ltd. was established in 1993. It is China's leading large-scale and standardized home furnishing group integrating design, production, sales and service. It adheres to the concept of "creating life with design" and brings together outstanding designers from all over the world. The team and world-renowned design institutes provide consumers with overall home solutions, have become China's most designed furniture brand, and have made "simple, fashionable and modern" an endorsement of Qumei style. On April 22, 2015, Qumei Home Furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange, and is the first modern furniture company to be listed in China. The company is a furniture company that ranks at the leading level in the domestic industry in terms of product design, product quality, after-sales service, etc.; it is innovating furniture business model, including introducing foreign design teams, opening home independent stores, and developing O2O e-commerce model. The forefront of the industry. Currently, the company has more than 300 dealers nationwide and has opened more than 600 specialty stores, covering more than 300 cities across the country. Qumei mainly produces panel furniture, solid wood furniture, panel and wood furniture, modern furniture, European furniture, sofas, soft beds, customized furniture and other series of products. After years of steady development, Qumei Furniture has become the most designed modern furniture brand in China. . Drive innovation with process Production and technology are the foundation of furniture companies. In the early 1990s, Qumei became a leader in the market and industry with its advanced curved wood technology, and began to build its own standardized production base and standardized process. To this day, Qumei has 3 production bases, totaling The area is more than 400,000 square meters, of which 80% of the production lines are imported from Germany and Italy. The complete quality control system, advanced production equipment, exquisite process flow, strict environmental protection standards and professional testing methods allow Qumei products to be Both quality and environmental performance are at the leading level in China. Adhere to original design "Original design" has always been the engine of Qumei's products, research and development, and business development. Design originates from life. Qumei's insight into the integration of world's diverse culture and Chinese cultural connotations will greatly influence the public's aesthetic orientation and lifestyle, thus opening the path of independent innovation that is in line with the international community. The establishment of Qumei International Design Alliance. In-depth cooperation with leaders from Denmark, France, the United States and Asia-Pacific design industry has created a rich, diverse and fashionable product series, including "Leshanju", "Princess Pea", "Scenic Dahlia", etc. Design Award, Qumei's design has become an irreplaceable core competitiveness for the enterprise. Transformation of manufacturing brands to commercial brands The existence of a brand is to provide services to users. Since 2004, Qumei has broadened its product structure and positioned a series of furniture with different styles, satisfying more people's pursuit of personality and imagination of life. At the same time, in order to improve the quality experience of products and space, Qumei opened specialty stores in more than 300 cities across the country, with unique space display ideas and situational marketing to lead users to perceive Qumei in all aspects. In 2007, Beijing North Fifth Ring Center Store was completed. In addition to the upgrade of the transformation of a specialty store into an independent store, it is also an upgrade of the user's brand experience. To date, more than 600 specialty stores and the industry have maintained a leading number of independent stores, marking the successful leap of Qumei from manufacturing brands to commercial brands. Home furnishing industry model upgrade Qumei’s user-oriented central idea integrates the advantageous resources accumulated over the years to form a strong capital for corporate strategic transformation. 1. Low-carbon model innovation: Qumei is the first company to establish a furniture environmental protection laboratory. In June 2014, it launched the full range of water-based paint coatings, which has won warm recognition and praise from all walks of life; 2. Intelligent model innovation: Continuous update The optimized ERP management system is the intelligent center of the blueprint of Industry 4.0, creating a flexible, personalized and intelligent home design and production system of Qumei; 3. Internet model innovation: With the development of information technology and the transformation of purchasing behavior, Qumei is the earliest layout. One of the Internet+ strategy companies, Qumei OAO model is based on cloud platform to realize the collection and analysis of home big data, and ultimately provides users with accurate and professional solutions; 4. Capital model innovation: Listing is an affirmation of Qumei, and It has injected strong momentum into the development of standardized, transparent and sustainable enterprises. In 2015, Qumei officially renamed "Qumei Furniture" "Qumei Home Furnishing", using green production to create a sense of trust, quality of original design achievements, and cultural heritage accumulated by the company, fulfilling Qumei's "creating life with design". Brand commitment.
Cassina is an Italian furniture brand renowned for its collaborations with famous architects and designers. It is known for its innovative and iconic designs.
Cassina S.p.A.
Cassina is an Italian furniture brand renowned for its collaborations with famous architects and designers. It is known for its innovative and iconic designs.
Minotti is an Italian furniture brand known for its luxurious and elegant designs. The company offers a wide range of high-quality sofas, chairs, and tables.
Minotti S.p.A.
Minotti is an Italian furniture brand known for its luxurious and elegant designs. The company offers a wide range of high-quality sofas, chairs, and tables.
B&B Italia is an Italian furniture brand known for its modern and innovative designs. It offers a range of high-end furniture for both residential and commercial spaces.
B&B Italia S.p.A.
B&B Italia is an Italian furniture brand known for its modern and innovative designs. It offers a range of high-end furniture for both residential and commercial spaces.
Ligne Roset is a French furniture brand offering modern and stylish designs, known for its innovative approach to home and office furnishings.
Ligne Roset S.A.
Ligne Roset is a French furniture brand offering modern and stylish designs, known for its innovative approach to home and office furnishings.
A Danish design house known for its eclectic and stylish lighting designs, often inspired by mid-century modern aesthetics.
Gubi A/S
A Danish design house known for its eclectic and stylish lighting designs, often inspired by mid-century modern aesthetics.
West Elm offers modern and stylish furniture, including computer desks that combine functionality with elegant design.
West Elm, Inc.
West Elm offers modern and stylish furniture, including computer desks that combine functionality with elegant design.
Crate & Barrel offers a variety of chic and durable furniture, including computer desks designed for modern living and working spaces.
Crate & Barrel
Crate & Barrel offers a variety of chic and durable furniture, including computer desks designed for modern living and working spaces.
Moroso is an Italian furniture brand recognized for its artistic and colorful designs, including unique and luxurious lounge chairs.
Moroso S.p.A.
Moroso is an Italian furniture brand recognized for its artistic and colorful designs, including unique and luxurious lounge chairs.
Poltrona Frau is an Italian luxury furniture brand famous for its high-quality leather goods and timeless designs. The company has been a symbol of Italian craftsmanship since
Poltrona Frau S.p.A.
Poltrona Frau is an Italian luxury furniture brand famous for its high-quality leather goods and timeless designs. The company has been a symbol of Italian craftsmanship since
Vitra is a Swiss furniture company recognized for its collaborations with prominent architects and designers. It offers high-quality furniture for both residential and commercial spaces.
Vitra AG
Vitra is a Swiss furniture company recognized for its collaborations with prominent architects and designers. It offers high-quality furniture for both residential and commercial spaces.
Knoll is an American furniture manufacturer known for its contributions to modern design. The company produces office and residential furniture and collaborates with renowned designers.
Knoll, Inc.
Knoll is an American furniture manufacturer known for its contributions to modern design. The company produces office and residential furniture and collaborates with renowned designers.
BoConcept is a Danish furniture brand offering contemporary and stylish furniture for living rooms, dining areas, bedrooms, and offices. It operates in over 80 countries worldwide.
BoConcept A/S
BoConcept is a Danish furniture brand offering contemporary and stylish furniture for living rooms, dining areas, bedrooms, and offices. It operates in over 80 countries worldwide.
Kartell is an Italian design company famous for its innovative plastic furniture and accessories, including a range of contemporary planters and pots.
Kartell S.p.A.
Kartell is an Italian design company famous for its innovative plastic furniture and accessories, including a range of contemporary planters and pots.
HAY is a Danish design company known for its innovative and contemporary approach to home furnishings, including a range of stylish planters and pots.
HAY A/S
HAY is a Danish design company known for its innovative and contemporary approach to home furnishings, including a range of stylish planters and pots.
The POLIFORM Italian furniture brand was founded in 1942. Its products are mainly based on wardrobes, covering cabinets (wardrobes, TV cabinets, bookcases), sofa seats, tables and chairs, beds and kitchens. POLIFORM is a typical Italian home furnishing business. It pursues its own design style, simple and solemn, classic, and has always maintained a keen tentacle of modern style life. The modern and quantitative production model makes it stand out in modern production. POLIFORM's success comes from: it has always maintained its keen tentacles of modern lifestyle and style; it has always adhered to its unremitting pursuit of quality. POLIFORM's entire product series adheres to the design concept of "POLIFORM Home" and is compatible with personalized home decoration styles; and can create an "overall project" suitable for each building, which is due to the company's functionally diverse modular system. . POLIFORM has always cooperated with many international designers and architects. In modern Italian homes, furniture has exceeded its purely practical functions. In terms of design style, POLIFORM always believes that only simple and practical things are eternal. The reason why POLIFORM has become the world's outstanding furniture is inseparable from its rigorous workmanship. Careful handling of details determines the quality of the furniture and can be intact after decades of use. POLIFORM's collaboration with many international designers brings a quality that ordinary people could not have before into your life.
YouRong International E-commerce (Beijing) Co., Ltd.
The POLIFORM Italian furniture brand was founded in 1942. Its products are mainly based on wardrobes, covering cabinets (wardrobes, TV cabinets, bookcases), sofa seats, tables and chairs, beds and kitchens. POLIFORM is a typical Italian home furnishing business. It pursues its own design style, simple and solemn, classic, and has always maintained a keen tentacle of modern style life. The modern and quantitative production model makes it stand out in modern production. POLIFORM's success comes from: it has always maintained its keen tentacles of modern lifestyle and style; it has always adhered to its unremitting pursuit of quality. POLIFORM's entire product series adheres to the design concept of "POLIFORM Home" and is compatible with personalized home decoration styles; and can create an "overall project" suitable for each building, which is due to the company's functionally diverse modular system. . POLIFORM has always cooperated with many international designers and architects. In modern Italian homes, furniture has exceeded its purely practical functions. In terms of design style, POLIFORM always believes that only simple and practical things are eternal. The reason why POLIFORM has become the world's outstanding furniture is inseparable from its rigorous workmanship. Careful handling of details determines the quality of the furniture and can be intact after decades of use. POLIFORM's collaboration with many international designers brings a quality that ordinary people could not have before into your life.
Ashley AiShili Home Furnishing was founded in the United States in 1945. Adhering to the manufacturing concept of the founder's benefit of thousands of families and the ultimate goodness, it has developed into a well-known home furnishing brand in North America over more than half a century of unremitting pursuit. Ashley Aishi Home Furnishing has always insisted on providing consumers with fashionable design, rich choices, outstanding quality, professional services and whole-house solutions, winning the trust and support of millions of families in 123 countries around the world. At present, Ashley Aisi Home Furnishing China has opened nearly 150 stores, and there are more than 900 stores worldwide, whether it is living rooms, dining rooms, bedrooms, study rooms, etc., or all kinds of home accessories such as mattresses, bedding, lamps, etc. Ai Shili Home Furnishings is all-encompassing. From the relaxed and rustic American retro casual style, to the urban industrial style that lingers between history and modernity, with both roughness and fashion, to the elegant and atmospheric new classic, simple and fashionable American modern style, to the innocent and leisurely rustic and natural style. Ashley AiShili Home Furnishings will continue to lead consumers to experience the wonderful and pure American home style and experience a cost-effective American practical lifestyle. Home is not just a house, it is a place where you leave beautiful memories, and it is also a haven for you to shelter. Here you just need to be your real self and use your personal style and lifestyle to create a dream home that belongs to you. Ashley AiShili Home provides you with outstanding appearance, rich and practical product choices, allowing you to get rid of the constraints of trends and easily meet your real life needs. Ashley Ai Shili Home Furnishing uses quality and value to create every space for you. I hope to help you show your personality, freely express your creativity, and become your trustworthy partner.
Wanfuge Furniture (Kunshan) Co., Ltd.
Ashley AiShili Home Furnishing was founded in the United States in 1945. Adhering to the manufacturing concept of the founder's benefit of thousands of families and the ultimate goodness, it has developed into a well-known home furnishing brand in North America over more than half a century of unremitting pursuit. Ashley Aishi Home Furnishing has always insisted on providing consumers with fashionable design, rich choices, outstanding quality, professional services and whole-house solutions, winning the trust and support of millions of families in 123 countries around the world. At present, Ashley Aisi Home Furnishing China has opened nearly 150 stores, and there are more than 900 stores worldwide, whether it is living rooms, dining rooms, bedrooms, study rooms, etc., or all kinds of home accessories such as mattresses, bedding, lamps, etc. Ai Shili Home Furnishings is all-encompassing. From the relaxed and rustic American retro casual style, to the urban industrial style that lingers between history and modernity, with both roughness and fashion, to the elegant and atmospheric new classic, simple and fashionable American modern style, to the innocent and leisurely rustic and natural style. Ashley AiShili Home Furnishings will continue to lead consumers to experience the wonderful and pure American home style and experience a cost-effective American practical lifestyle. Home is not just a house, it is a place where you leave beautiful memories, and it is also a haven for you to shelter. Here you just need to be your real self and use your personal style and lifestyle to create a dream home that belongs to you. Ashley AiShili Home provides you with outstanding appearance, rich and practical product choices, allowing you to get rid of the constraints of trends and easily meet your real life needs. Ashley Ai Shili Home Furnishing uses quality and value to create every space for you. I hope to help you show your personality, freely express your creativity, and become your trustworthy partner.
In 1923, DJ De Pree and his father-in-law (herman Miller) acquired the Michigan Star Furniture Company, which became the most well-known Herman Miller. De Pree renamed the company after Miller, a highly respected in society. By the mid-20th century, Herman Miller had become synonymous with "modern" furniture. De Pree hired designer Gilbert Rohde in 1930; Gilbert Rohde pioneered a modern era of problem-solving design. Fifteen years later, he hired George Nelson, and he changed the entire direction of the company. Driven by exquisite design, Nelson introduced his contemporary designers such as Charles Eames, Ray Eames, Alexander Girard and Isamu Noguchi, and co-created works that have become modern classics. Now, in addition to classic works and new home designs, Herman Miller is also a recognized innovator in modern interior furnishings, work chairs, medical service solutions and related technologies and services. In 2021, Herman Miller joined the MillerKnoll Group. Herman Miller has manufacturing plants in the United States, China, Italy and the United Kingdom. Herman Miller's sales offices, distributors, licensees and customers are located in more than 100 countries around the world. Herman Miller operates multiple businesses, brands and distribution channels, including Herman Miller, Herman Miller Medical, Nemschoff, Geiger International and independently owned distribution rights. All Herman Miller’s work is dedicated to designing and building a better life for you.
Herman Miller (Dongguan) Furniture Co., Ltd.
In 1923, DJ De Pree and his father-in-law (herman Miller) acquired the Michigan Star Furniture Company, which became the most well-known Herman Miller. De Pree renamed the company after Miller, a highly respected in society. By the mid-20th century, Herman Miller had become synonymous with "modern" furniture. De Pree hired designer Gilbert Rohde in 1930; Gilbert Rohde pioneered a modern era of problem-solving design. Fifteen years later, he hired George Nelson, and he changed the entire direction of the company. Driven by exquisite design, Nelson introduced his contemporary designers such as Charles Eames, Ray Eames, Alexander Girard and Isamu Noguchi, and co-created works that have become modern classics. Now, in addition to classic works and new home designs, Herman Miller is also a recognized innovator in modern interior furnishings, work chairs, medical service solutions and related technologies and services. In 2021, Herman Miller joined the MillerKnoll Group. Herman Miller has manufacturing plants in the United States, China, Italy and the United Kingdom. Herman Miller's sales offices, distributors, licensees and customers are located in more than 100 countries around the world. Herman Miller operates multiple businesses, brands and distribution channels, including Herman Miller, Herman Miller Medical, Nemschoff, Geiger International and independently owned distribution rights. All Herman Miller’s work is dedicated to designing and building a better life for you.
With the purpose of "value for money" and developing various low-priced and good-quality products, MUJI was created in 1980 by Nishiyu, the parent company of the Good Products Co., Ltd., based on its own development experience and based on the product concept of [Trademarkless]. Born. Muji refers to "a good product without a name". MUJI adheres to three basic principles from beginning to end: 1. Selection of raw materials; 2. Improvement of process; 3. Simplification of packaging. The goods born from reasonable production processes are very simple, but in terms of style it is not minimalist. Just like an "empty container". It is precisely because of its simplicity and blankness that freedom can accommodate everyone's thoughts is born there. The essence of commodity development is to create products that are essential and really needed in life in a way that is truly necessary. Therefore, MUJI re-selects raw materials, improves production processes, and simplifies packaging. This policy is in line with the aesthetic view of the times, and simple and beautiful products have been widely loved for a long time. The starting point of MUJI is to create simple and comfortable low-priced products by rationalizing the product production process. Specifically, the product was reexamined through "selected materials", "modification processes" and "simplified packaging". MUJI has more than 900 stores worldwide, and its products are also found in the fields of clothing, daily necessities, food and even home furnishings, with more than 7,000 products. However, MUJI always maintains the core concept of its birth, such as the compass continues to point to the "basic" and "universal" of life. Selection of raw materials MUJI products include delicious and healthy foods, comfortable and appropriate clothing, and daily necessities that prioritize performance. Re-select raw materials in order to develop basic supplies that are easily overlooked in daily life. MUJI makes full use of things that are of almost different quality but are abandoned because of their inefficient appearance, such as industrial raw materials, raw materials purchased from all over the world, cheap and timely raw materials that can ensure sufficient supply, etc., to create low-cost and good-quality goods. Improvement of process MUJI carefully inspects the entire production process of its products. Only necessary production processes are retained and unnecessary processing processes that are not related to the nature of the product (such as uniform size sorting and gloss processing), so raw materials that were originally discarded due to extra-spec size or poor shape can also be omitted. Manufactured into a product. This is the practical product manufacturing that makes full use of raw materials and reduces product costs. Simplification of packaging MUJI pays attention to the original color and shape of the product, and does not render or over-package. Mostly use unified packaging and use common containers. While producing simple products, it can also save earth resources and reduce garbage emissions. The simple packaging of MUJI products displayed in the store only prints basic information such as ingredients and is labeled.
MUJI (Shanghai) Commercial Co., Ltd.
With the purpose of "value for money" and developing various low-priced and good-quality products, MUJI was created in 1980 by Nishiyu, the parent company of the Good Products Co., Ltd., based on its own development experience and based on the product concept of [Trademarkless]. Born. Muji refers to "a good product without a name". MUJI adheres to three basic principles from beginning to end: 1. Selection of raw materials; 2. Improvement of process; 3. Simplification of packaging. The goods born from reasonable production processes are very simple, but in terms of style it is not minimalist. Just like an "empty container". It is precisely because of its simplicity and blankness that freedom can accommodate everyone's thoughts is born there. The essence of commodity development is to create products that are essential and really needed in life in a way that is truly necessary. Therefore, MUJI re-selects raw materials, improves production processes, and simplifies packaging. This policy is in line with the aesthetic view of the times, and simple and beautiful products have been widely loved for a long time. The starting point of MUJI is to create simple and comfortable low-priced products by rationalizing the product production process. Specifically, the product was reexamined through "selected materials", "modification processes" and "simplified packaging". MUJI has more than 900 stores worldwide, and its products are also found in the fields of clothing, daily necessities, food and even home furnishings, with more than 7,000 products. However, MUJI always maintains the core concept of its birth, such as the compass continues to point to the "basic" and "universal" of life. Selection of raw materials MUJI products include delicious and healthy foods, comfortable and appropriate clothing, and daily necessities that prioritize performance. Re-select raw materials in order to develop basic supplies that are easily overlooked in daily life. MUJI makes full use of things that are of almost different quality but are abandoned because of their inefficient appearance, such as industrial raw materials, raw materials purchased from all over the world, cheap and timely raw materials that can ensure sufficient supply, etc., to create low-cost and good-quality goods. Improvement of process MUJI carefully inspects the entire production process of its products. Only necessary production processes are retained and unnecessary processing processes that are not related to the nature of the product (such as uniform size sorting and gloss processing), so raw materials that were originally discarded due to extra-spec size or poor shape can also be omitted. Manufactured into a product. This is the practical product manufacturing that makes full use of raw materials and reduces product costs. Simplification of packaging MUJI pays attention to the original color and shape of the product, and does not render or over-package. Mostly use unified packaging and use common containers. While producing simple products, it can also save earth resources and reduce garbage emissions. The simple packaging of MUJI products displayed in the store only prints basic information such as ingredients and is labeled.
