Qumei Home Furnishing Group Co., Ltd. was established in 1993. It is China's leading large-scale and standardized home furnishing group integrating design, production, sales and service. It adheres to the concept of "creating life with design" and brings together outstanding designers from all over the world. The team and world-renowned design institutes provide consumers with overall home solutions, have become China's most designed furniture brand, and have made "simple, fashionable and modern" an endorsement of Qumei style.

On April 22, 2015, Qumei Home Furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange, and is the first modern furniture company to be listed in China.

The company is a furniture company that ranks at the leading level in the domestic industry in terms of product design, product quality, after-sales service, etc.; it is innovating furniture business model, including introducing foreign design teams, opening home independent stores, and developing O2O e-commerce model. The forefront of the industry. Currently, the company has more than 300 dealers nationwide and has opened more than 600 specialty stores, covering more than 300 cities across the country.

Qumei mainly produces panel furniture, solid wood furniture, panel and wood furniture, modern furniture, European furniture, sofas, soft beds, customized furniture and other series of products. After years of steady development, Qumei Furniture has become the most designed modern furniture brand in China. .

Drive innovation with process

Production and technology are the foundation of furniture companies. In the early 1990s, Qumei became a leader in the market and industry with its advanced curved wood technology, and began to build its own standardized production base and standardized process. To this day, Qumei has 3 production bases, totaling The area is more than 400,000 square meters, of which 80% of the production lines are imported from Germany and Italy. The complete quality control system, advanced production equipment, exquisite process flow, strict environmental protection standards and professional testing methods allow Qumei products to be Both quality and environmental performance are at the leading level in China.

Adhere to original design

"Original design" has always been the engine of Qumei's products, research and development, and business development. Design originates from life. Qumei's insight into the integration of world's diverse culture and Chinese cultural connotations will greatly influence the public's aesthetic orientation and lifestyle, thus opening the path of independent innovation that is in line with the international community. The establishment of Qumei International Design Alliance. In-depth cooperation with leaders from Denmark, France, the United States and Asia-Pacific design industry has created a rich, diverse and fashionable product series, including "Leshanju", "Princess Pea", "Scenic Dahlia", etc. Design Award, Qumei's design has become an irreplaceable core competitiveness for the enterprise.

Transformation of manufacturing brands to commercial brands

The existence of a brand is to provide services to users. Since 2004, Qumei has broadened its product structure and positioned a series of furniture with different styles, satisfying more people's pursuit of personality and imagination of life. At the same time, in order to improve the quality experience of products and space, Qumei opened specialty stores in more than 300 cities across the country, with unique space display ideas and situational marketing to lead users to perceive Qumei in all aspects. In 2007, Beijing North Fifth Ring Center Store was completed. In addition to the upgrade of the transformation of a specialty store into an independent store, it is also an upgrade of the user's brand experience. To date, more than 600 specialty stores and the industry have maintained a leading number of independent stores, marking the successful leap of Qumei from manufacturing brands to commercial brands.

Home furnishing industry model upgrade

Qumei’s user-oriented central idea integrates the advantageous resources accumulated over the years to form a strong capital for corporate strategic transformation. 1. Low-carbon model innovation: Qumei is the first company to establish a furniture environmental protection laboratory. In June 2014, it launched the full range of water-based paint coatings, which has won warm recognition and praise from all walks of life; 2. Intelligent model innovation: Continuous update The optimized ERP management system is the intelligent center of the blueprint of Industry 4.0, creating a flexible, personalized and intelligent home design and production system of Qumei; 3. Internet model innovation: With the development of information technology and the transformation of purchasing behavior, Qumei is the earliest layout. One of the Internet+ strategy companies, Qumei OAO model is based on cloud platform to realize the collection and analysis of home big data, and ultimately provides users with accurate and professional solutions; 4. Capital model innovation: Listing is an affirmation of Qumei, and It has injected strong momentum into the development of standardized, transparent and sustainable enterprises.

In 2015, Qumei officially renamed "Qumei Furniture" "Qumei Home Furnishing", using green production to create a sense of trust, quality of original design achievements, and cultural heritage accumulated by the company, fulfilling Qumei's "creating life with design". Brand commitment.