With the purpose of "value for money" and developing various low-priced and good-quality products, MUJI was created in 1980 by Nishiyu, the parent company of the Good Products Co., Ltd., based on its own development experience and based on the product concept of [Trademarkless]. Born.

Muji refers to "a good product without a name". MUJI adheres to three basic principles from beginning to end: 1. Selection of raw materials; 2. Improvement of process; 3. Simplification of packaging. The goods born from reasonable production processes are very simple, but in terms of style it is not minimalist. Just like an "empty container". It is precisely because of its simplicity and blankness that freedom can accommodate everyone's thoughts is born there.

The essence of commodity development is to create products that are essential and really needed in life in a way that is truly necessary. Therefore, MUJI re-selects raw materials, improves production processes, and simplifies packaging. This policy is in line with the aesthetic view of the times, and simple and beautiful products have been widely loved for a long time.

The starting point of MUJI is to create simple and comfortable low-priced products by rationalizing the product production process. Specifically, the product was reexamined through "selected materials", "modification processes" and "simplified packaging". MUJI has more than 900 stores worldwide, and its products are also found in the fields of clothing, daily necessities, food and even home furnishings, with more than 7,000 products. However, MUJI always maintains the core concept of its birth, such as the compass continues to point to the "basic" and "universal" of life.

Selection of raw materials

MUJI products include delicious and healthy foods, comfortable and appropriate clothing, and daily necessities that prioritize performance. Re-select raw materials in order to develop basic supplies that are easily overlooked in daily life. MUJI makes full use of things that are of almost different quality but are abandoned because of their inefficient appearance, such as industrial raw materials, raw materials purchased from all over the world, cheap and timely raw materials that can ensure sufficient supply, etc., to create low-cost and good-quality goods.

Improvement of process

MUJI carefully inspects the entire production process of its products. Only necessary production processes are retained and unnecessary processing processes that are not related to the nature of the product (such as uniform size sorting and gloss processing), so raw materials that were originally discarded due to extra-spec size or poor shape can also be omitted. Manufactured into a product. This is the practical product manufacturing that makes full use of raw materials and reduces product costs.

Simplification of packaging

MUJI pays attention to the original color and shape of the product, and does not render or over-package. Mostly use unified packaging and use common containers. While producing simple products, it can also save earth resources and reduce garbage emissions. The simple packaging of MUJI products displayed in the store only prints basic information such as ingredients and is labeled.