
POLARIS

POLARIS
In 1915, national industrialist Mr. Li Dongshan founded the Baoshi Bell Factory in Yantai, which became the beginning of China's mechanical bell making. The product was registered as the "Feng" trademark. In 1959, another international trademark, "Polaris", was registered, and it was officially launched in 1960. After several generations of efforts, Polaris has achieved brilliant achievements and made outstanding contributions to local economic development.
After nearly a hundred years of continuous development and development, Polaris has strong technical development and strong mechanical, electronic and wood processing capabilities. It can produce and process watches and parts on a large scale. It has a comprehensive production capacity of clocks and watches in China and is fully equipped with complete supporting facilities. , a complete range of processing and manufacturing enterprises. The products mainly include four product sections: mechanical clock, watch, quartz clock, and technical clock, as well as two supporting products: gemstone and elastic components. Among them, mechanical clocks have formed eight series and hundreds of varieties of patterns. Its exquisite manufacturing technology is at the leading position in the domestic industry and is the largest domestic and complete mechanical clock production base with a complete range of varieties in the world.
In order to adapt to the needs of market competition, Yantai Polaris State-owned Holdings Co., Ltd. was established in 2001, and adopted a three-step strategy of "closing a batch of bankruptcy, reorganizing a batch of bankruptcies, and strengthening a batch of strengthening a batch of large numbers" to promote Polaris to gradually resolve historical legacy from the focus. The problem is turning to accelerating the development of enterprises. At present, the first two steps have been basically completed. In the specific implementation process, actively laying the foundation for development. Through the investment and restructuring of the holding company, Yantai Polar Star CITIC Machinery Co., Ltd., Yantai Polar Star Quartz Clock Co., Ltd., and Yantai Polar Star Watch Industry Co., Ltd. have been established. Yantai Watch Research Institute Co., Ltd., Yantai Polaris Ronghua Bell Industry Co., Ltd., Yantai Haiou Watch Industry Co., Ltd., Yantai Polaris Huajing Gem Co., Ltd., Yantai Polaris Timer Instrument Co., Ltd., Yantai Polaris Elastic Components Co., Ltd., and Sino-French joint venture Yantai Polaris Subsidiaries such as Gaoji Time Synchronization Technology Co., Ltd. In the future, we will accelerate the implementation of the third step strategy, take development as the theme, accelerate the transformation of economic growth mode, and carry out work around the three adjustments of "organizational structure adjustment, market structure adjustment, and product structure adjustment".
At the end of 2009, in order to give full play to the advantages of Polaris clock making and build a century-old brand, Polaris reorganized resources for producing clock products including mechanical clocks, quartz clocks, technical clocks, etc., and established Yantai Polaris Co., Ltd. to further optimize the Polaris Organization. Structure and resource allocation have improved the economic benefits of enterprises and created conditions for promoting the transformation of Polaris into a high-tech enterprise.
In early 2012, the municipal government had determined to focus on supporting the revitalization and development of Polaris old brands. Relevant departments are formulating brand revitalization plans and taking a variety of measures to accelerate the pace of development. In accordance with the overall deployment and requirements of the municipal government, Polaris will accelerate the pace of reform and reform, further reorganize and optimize and deepen structural adjustments around the resources of mechanical clocks, watches, technical clocks and quartz clocks, solve historical problems by implementing the implementation of retreating from the city and entering the park, and speed up the update. Equipment and accelerate product replacement and upgrading, gather in the park to develop, strive to transform the core technology of Polaris into core competitiveness, promote the rapid and good development of Yantai's watch industry, and at the same time actively expand to industries closely related to watches. By increasing R&D investment, we will achieve leapfrog development, promote Polaris to move towards the ranks of world brands, and build Polaris into a world brand.
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