ROEM Luo Yan Women's Clothing was founded in 1991 and is a women's clothing brand under the Korea Yilian Group. ROEM Luo Yan women's clothing pursues every independent and confident woman to exude a eye-catching feminine taste all the time, while also demonstrating her high-quality taste for fashion. "ROEM" refers to "dazzlings" in Dutch, which means "a fairy in the water, graceful and graceful", and combines the concept of modern lady clothing brand with romantic style and fashionable sense.

Since its establishment in South Korea in 1980, Yilian Group has become a largest fashion distribution company in South Korea after more than 20 years of development. It has 11 branches in six countries: South Korea, China, the United States, the United Kingdom, Vietnam and Sri Lanka. It owns more than 80 strong brands such as E.LAND and TEENIE WEENIE.

In 2005, Yilian Company brought ROEM Luo Yan women's clothing to the Chinese market.

ROEM Luoyan women's clothing uses pink, mint, beige and other popular colors as the main tone, combined with multiple elements such as lace, print, accessories, etc. to interpret romance in the fashion and soak in the romance classics. The brand series includes ROMANTIC, TREND, PREMIUM, ACC et al.

At present, ROEM Luoyan Women's Clothing has more than 500 specialty stores and counters across the country, and is widely popular among young ladies.