South Korea Yilian Company, Yilian Fashion (Shanghai) Co., Ltd., a famous brand of famous brand clothing, famous for its classic monochrome plaid shirts. The leading brand of South Korea Yilian Group is rooted in the traditional culture of New England in the United States, and the largest Korean brand in Korea. One of the fashion distribution companies.
"E-LAND" is the number one brand of the Korean Yilian Company. It uses young men and women over the age of 20 as their target. It is influenced by American tradition and popularity in the 1950s and 1960s. It uses a mixture of color bars and lattices to express university campuses. Wearing inside and outside, pursuing the casual sports dress style of American college campuses, fully demonstrating the lively, athletic and healthy spirit of contemporary young people. Yi Lian was born in 1980. Before entering mainland China, this brand of clothing was exported to the United States. The main target was American college students. The brand logo was a cute little bear pretending to be a college student, carrying a lecture notes or a book in hand. , or carry a backpack, wear a baseball cap, wear a plaid shirt, khaki pants, basketball shoes, and look like a bear-like figure. The monochrome plaid shirt of Yilian Clothing is its classic clothing that lasts all year round. E LAND is a brand rooted in the traditional culture of New England in the United States. It is based on the Ivy League schools composed of 8 famous universities in the New England region in the eastern United States. It emphasizes classics and traditions, and is positioned in the American university campus style, hoping to become A brand that young people are proud of. The traditional British spirit has a long history. A noble lifestyle, high-end feeling, reflects natural leisure life such as golf. There are symbols of the SCOTT family symbols such as deer, horse, etc. It is full of rich British style, with the noble appearance of the British aristocratic family, and the conservative and elegant lifestyle, allowing you to experience the classic, luxury and dignity of the British aristocratic style, showing you extraordinary taste. Since its establishment in South Korea in 1980, Yilian Group has become the largest fashion distribution company in South Korea after more than 20 years of rapid development. Yilian shows people a unique culture and style with a good brand image, high-quality customer service and unique store decoration. Yilian is committed to providing consumers with unique value through innovative knowledge management systems. In 2006, Yilian Group's total sales reached US$4 billion. ---It has 11 branches in six countries: South Korea, China, the United States, the United Kingdom, Vietnam and Sri Lanka. ---It involves six major areas: clothing, decoration, retail, catering and hotels, home furnishings, real estate and IT ----It owns E· More than 80 strong brands such as LAND and TEENIEWEENIE -- own more than 50 department stores including 2001OUTLET, NEWCORE, HOMEVER -- spend 10% of the profits every year to devote 10% of the profits to the society as the globalization strategy of the Korean Yilian Group. An important part is headquartered in Shanghai and has branches in Beijing, Chengdu, Shenzhen, Xi'an, Jinan, Shenyang and other places. Since its establishment in 1994, China's clothing love has developed rapidly. At present, there are more than 5,000 stores in most first- and second-tier cities and some third-tier cities in the country. In 2011, we obtained the operating agency rights of NEW BALANCE (China), introduced mid-to-high-end women's clothing brands such as 96NY and DECO, and cooperated with KATE SPADE parent company to operate the KATE SPADE brand, entering the famous product market, launched 37.65 million yuan in "Yi Lian Charity Assistance to Study "Fund, won the 6th China Charity Award in 2010, introduced four brands: CLUE, ENC, GEROLAMO and BELFE in 2009, introduced the CELDEN brand in 2008, introduced the three brands of PLORY, OHOO and WHO.AU in 2007, introduced the SO BASIC, TERESIA, and HUNT. Three brands, Yi Nian (Shanghai) Fashion Trading Co., Ltd. was established in 2006. Four brands were introduced. PAW IN PAW, PRICH, SCAT, and BODY POPS. In 2005, the ROEM brand was introduced in Pudong Eight Hundred Partners. It will occupy a single day of the shopping mall when it opened on September 23. The sales ranking was topped, and won the "highest progress award" in the 2005 Yilian Group Global Legal Person Competition. In 2004, three brands were introduced. SCOFIELD men's clothing, TEENIE WEENIE and EBLIN were introduced. In 2003, the E∙LAND KIDS brand was established. Yuxu Fashion (Shanghai) Co., Ltd. was established in 2001. In 2000, the SCOFIELD women's clothing brand was ranked high in sales in Shanghai, stabilizing the Shanghai and Beijing markets, and starting a nationwide expansion. In 1996, the E∙LAND brand opened its first store in Shanghai Oriental Shopping Mall, which was opened by foreign companies in Shanghai. The first store was established in 1994 Yilian Fashion (Shanghai) Co., Ltd.