itmichaa
itmichaa
it MICHAA, originated from the Korean high-end women's clothing brand MICHAA, was founded in Seoul by SISUN Group in 2002. SISUN Group is one of the three major women's clothing groups in South Korea. It was founded in Seoul in 1995 and owns 6 major brands.
Semir Clothing (stock code: 002563) is gradually deploying the clothing field in order to meet the industry trend of the continuous consumption upgrading of China's emerging middle class. In 2013, it jointly established Shanghai Shengxia Clothing Co., Ltd. with SISUN Group and introduced the it MICHAA brand at the end of the year to start a fashion journey in China.
Since 2002, we have been focusing on inheriting the exquisite craftsman spirit, adhering to the boundless diverse design concept, and pursuing the ultimate beauty of every piece of clothing. Since entering the Chinese market in 2013, it has been unique in the Chinese lady wear market with its "elegant, feminine and formal" Korean OL style. After five years of operation, it MICHAA has formed a core business team and built a mature channel network in mid-to-high-end department stores and shopping centers in first- and second-tier cities in China, successfully shaping it MICHAA's elegant and confident urban woman image.
Meet it MICHAA and bloom your beautiful moments!
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