Since the second decade of the twentieth century, Magdalena and Eduardo Orendain Orendain, an important figure in the history of the tequila, began to consolidate the tradition of the tequila family, who founded the South African Jalisco Tequila (tequila). Orendain de Jalisco, continues the family tradition since 1844. Since then, the name Orendain has been an important part of the tequila industry as the tequila industry has been consolidated.

His descendant Don Eduardo Orendain González married Doña Mercedes Hernández Montano, who loved tequila just as much as he did. His legacy is love and care for the land, as there is a wonderful plant used to produce good tequila. The market grew very fast, so he settled in the La Mexicana winery, which is still owned by the Orendain family among the second generation of direct people. He is the founder of the Regional Chamber of Commerce of the Tequila Industry and the Tequila Regulatory Commission where his bust can be found. The next generation has been promoting the official standard of tequila, the origin of tequila and has been a founding member of the Tequila Management Committee.

His successors brought other brands such as Tequila Ollitas, Gran Orendain, Cantinero and Batanga to demanding flavors, not only Mexico, but also the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, South Korea, Japan, Hong Kong, Taiwan, Australia, Austria, New Zealand, New Zealand, New Zealand, Panama, San Salvador and Guatemala.