Headquartered in Zurich, Switzerland, Onopa is from the Alps and has been committed to bringing innovative running experiences to the world since its establishment in 2010. To this day, On has gained the trust and love of more than 7 million runners in more than 55 countries around the world. More people are joining this ranks and running around the cloud with On.

As the brand’s co-founder, Olivier Bernhard, David Allemann and Caspar Coppetti share a passion more than running itself. They hope to develop a innovative product.

After retiring, Olivier Bernhard, the international biathlon and Ironman Super Triathlon champion, devoted himself to research and development, hoping to bring a breakthrough experience to runners. He hit it off with a Swiss engineer who also has innovative ideas about running shoes research and development. Olivier's rich running experience and engineers' professional knowledge are combined, and the products are steadily improved.

The model shoes have undergone repeated polishing during the development process, but the R&D core of "light touching the ground and strong rebound" has remained unchanged. Olivier's unique understanding of running also attracted the participation of David Allerman and Caspa Corbetty. They officially founded On in Zurich, Switzerland in January 2010, and are committed to creating innovative running equipment with Swiss craftsmanship and cutting-edge technology design.

Just one month after the brand was established, the sample shoes that were still under development won the ISPO BrandNew Award (ISPO BrandNew); the testers wore On, enjoying the new experience of running in the cloud and jumping up in their bodies. In July of the same year, On officially opened for sale in the running equipment physical store. While focusing on the research and development of running shoes, it has also successfully expanded its product line to sports life, outdoor off-road and clothing fields.

At present, On has been listed in more than 6,500 stores in more than 55 countries around the world and has won numerous international innovation and design awards. Headquartered in Zurich, Switzerland, On has branches in the United States, Japan, Australia, China and Brazil. In 2019, Federer joined On as an investor and partner to shape On’s future with the founder of the brand. While participating in product research and development, sports marketing and creating customer experience, Federer also injected the sports spirit he upholds into OnPaul's consistent pursuit of high standards.

All shoes under OnPaul are equipped with CloudTec® patented technology. The Cloud module distributed on the sole uses the dual horizontal and vertical forces of the foot to touch the ground, bringing a breakthrough cushioning experience of light touching the ground, while firmly locking down the pressure generated during landing and quickly converting it into a pedal. The rapid explosion as the foot advances. Meanwhile, built-in Speedboard® promotes foot propulsion, achieving a smooth transition from heel to toe.