The parent company of the Naishi brand is Xuri Musical Instruments. The company was founded in Zhangzhou in the 1980s. At that time, it was mainly engaged in the production and processing of various musical instrument raw materials and domestic and foreign wood wholesale. It has a comparison of the material selection experience of musical instruments and wood processing technology. Deep accumulation. In 2004, he started to produce mid-to-high-end guitars, bass and violins, and founded the Nices Ukulele brand in 2009.

Nices' piano making factory can be regarded as a relatively mature one among the domestic ukulele brands. With more than 30 years of history, it has entered the market with a mid-range price positioning. Whether it is the sound quality or the feel experience, the cost-effectiveness can be regarded as a very considerable brand. The main advantage is that the company has accumulated a lot of high-quality wood supply, which is unique in terms of raw materials, which can ensure that the quality of the piano is more stable (especially, the difficulty of obtaining some wood is increasing, such as the logging embargo of Hawaiian Acacia wood has been banned).

Nices mainly focuses on the production of veneer Ukulele, and is now a popular choice for friends who have started from ukulele to advanced level! The reputation has always been good.