LAVA MUSIC LLC. was founded in 2013 and is headquartered in Guangzhou, Guangdong Province. It includes the design and production of musical instruments and accessories, the research and development of sustainable new materials, and the innovative music education platform. Nahuo is committed to creating excellent instrumental products and music education services, so that people can simply create great music.
In the early days of the company's establishment, Huo focused on providing people with excellent musical instrument products. Later, Lu Zitian, CEO of Nahuo, realized that even the well-known foreign musical instrument brands had not improved with the wave of the times, and some brands had stopped innovating, making it difficult to develop better musical instruments. The mission of taking fire is to create excellent musical instrument products and music education services, so that people can simply create great music. Then, Nahuo Company invested two years to focus on development and design, and launched its first LAVA GUITAR in 2015. In the same year, Nahuo stopped selling other brands of musical instruments and focused on Nahuo brand musical instrument products. First of all, Huo chose the guitar market as the entry point. On the one hand, Huo CEO Lu Zitian graduated from the MI Conservatory of Music in the United States and studied GIT guitar major, and the company's start-ups all have a special liking for guitar. On the other hand, the domestic guitar manufacturing environment is relatively backward, and the technology and philosophy of the fire team have natural advantages, which will have a great impact on the future production of LAVA GUITAR. The guitar in Lu Zitian's eyes should be closer to people, with clearer and pure sound, more elegant design, and exquisite craftsmanship. After investing a year and a half of development and design, Nahuo launched the first LAVA GUITAR in April 2015. Since the release of LAVA GUITAR in April, another new piano model will be released at the Shanghai International Musical Instrument Exhibition in October. This new product uses more innovative elements in its design, and even subverts most of the piano making process. Not only the development of new piano models, but also the development of fire is gradually expanding the width of the product portfolio. The new product line will involve a series of guitar peripheral products such as picks, straps, and piano boxes. Nahuo's industries involve musical instrument manufacturing, music education and other fields, and are committed to creating high-quality musical instrument products and music education services. The founder of cultural concepts, Lu Zitian, advocates innovation and change, and insists on comprehensive control in production and streamlines product lines. The birth of every new product must have innovative value. The current headquarters of Nahuo Company is located on Jiefang Road, the center of Guangzhou, China, and its office is named "LAVA MUSIC spaceship office". The overall design of the company is mainly influenced by the Nordic modern style produced in the 1950s. The design is practical and minimalist, full of idealistic dreaminess. Founder Lu Zitian found the famous designer Gary Chan to design his office. Gary incorporates elements of pop art into the minimalist design of Dieter Rams, showing the unique corporate culture of the fire company. On a wall inside the Fire Company, there are important newspapers and magazines that have changed the world in different fields, including Einsta, Steve Jobs, Flying Mike Jordan, and Director Spielberg. Black President Mandela, pop singer Mike Jackson, artist Picasso and more. Among them, a newspaper on the display shelf was published in the second week of Edison's death in 1931, with a history of 84 years. At the entrance of the company, Picasso quoted the famous saying "The most important thing is to create. Noting else matters. Creation is all." The text is made of pop art neon light design, combined with minimalist decoration, to convey a kind of purity. , a unique spirit full of idealism but full of rebelliousness.