Nestle Brand Ranking
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Nestle

Nestle

Nestle (China) Ltd.
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Brand Introduction

Nestlé's history began in 1866, when Yingrui condensed milk company was established this year. In 1867, Henry Nestlé developed a breakthrough infant food. In 1905, Henry's company merged with Yingrui and became what people now know as Nestlé Group. Today, Nestlé Group is actively leveraging the professional experience accumulated over 150 years to help improve people's quality of life, both now and in the future. Nestlé Group hopes to bring more happiness, improve people's health, and provide high-quality nutritional products that everyone can buy and afford. Nestlé has more than 2,000 brands covering 7 product categories, including coffee, pet health and pre-made dishes, etc., which can meet the needs of consumers at various stages of their lives. It has 31 brands, including Essential Coffee, Kittack and San Pellow.

In 1867, Mr. Henri Nestle launched the baby food Farine Lactee. In 1938, Nestlé launched the "Nestlé Coffee" brand. In 1947, Maggi joined the Nestlé family. In 1986, Nestlé developed a breakthrough brand - Tennis Coffee, which changed the way high-quality coffee was tasted. In 2001, Nestlé acquired the American pet food business - Prina. In 2011, Nestlé established Nestlé Health Science Group, further consolidating its leadership position in the fields of nutrition, health and happy life. Nestlé's business covers global products and sells products to 188 countries and regions, with sales of up to 93 billion Swiss francs in 2023, and has opened 340 factories in 76 countries and regions, divided into five major regions: North America, Latin America, Europe, and Greater China. As well as the AOA region (Asia, Oceania and Africa), the number of global cooperative farmers exceeds 500,000.

Nestlé is a world-renowned food and beverage company committed to "full exploration of the power of food and improving the quality of life of each individual. Nestlé Greater China is one of the five major regions in the world and is also the fastest-growing food in the world. and beverage markets. Nestlé Greater China is headquartered in Beijing. The business development history of Nestlé's business in China can be traced back to 1908, opening its first sales office in China in Shanghai.

Currently, Nestlé operates 22 factories, 3 R&D centers (Beijing, Dongguan, Shenzhen) and 5 innovation centers (Shanghai, Qingdao, Taizhou, Tianjin and Harbin), dairy breeding training centers and cereal capacity centers (Harbin), Nestlé Coffee Center (Pu'er), Food Safety Research Institute (Beijing), 4 customer exchange centers, and more than 26,000 employees.

More than 90% of Nestlé’s products sold in China are produced locally. At the same time, it also provides consumers with high-quality products through local brands such as Taitai Le, Xu Fuji, and Haoji. Nestlé pays great attention to developing agricultural raw materials locally. Operations in China also adopt this model, such as the construction of milk areas in Harbin, Heilongjiang, Laixi, Shandong, and coffee planting projects centered on Pu'er, Yunnan, have all received great success and high recognition.

Nestlé actively responds to sustainable development challenges, commits to achieving net zero carbon emissions by 2050, and has released a roadmap covering action plans and timetables. The sustainable development actions of Nestlé Greater China mainly focus on three major areas: further reducing the carbon footprint, accelerating the transformation of sustainable packaging, and promoting sustainable procurement.

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