Shenzhen Pindao Catering Management Co., Ltd. was established in 2009. It has started a Chinese tea beverage brand in China in April 2010. Over the past six years, it has gradually opened up the domestic market with high-quality products and services. Its current brands include: Naixue Tea. , Taigai, Lishan, 27 licorice fruits.

Naixue’s Tea: Naixue’s Tea Nesno, a brand where you can meet Taiwan’s good tea and meet the original intention of soft European bags. Naixue’s tea originates from hand-picked teas such as Alishan, Darjeeling, India, Malaysia, etc. The company uses a close approach to life to convey the beauty of tea. Soft European bag emphasizes health, low oil, low sugar, low salt, and natural wheat aroma obtained after long-term fermentation and waiting. The team focuses on providing consumers with high-quality and healthy tea drinks and new tea cultural experiences with high-quality products and services, making fashionable tea drinks a day of a better life. A cup of good tea and a bite of soft European bag, meet two kinds of beauty in Naixue.

Brand culture

Naixue’s Tea has created a new category model of “tea + soft European bag”, using famous and excellent tea as raw materials and using tea as the “protagonist”, which is different from the “supporting role” positioning in other bakeries. Tea and bread have always been business formats with high lining efficiency in shopping malls. Naixue achieves the effect of 1+1>2 on both.

Brand positioning

Naixue’s tea advocates two kinds of beauty: a cup of good tea and a bite of soft European bag. Naixue's main customer base is between 20 and 35 years old, 70% of whom are women. It hopes to bring a wonderful enjoyment to young white-collar women in the city.

Brand philosophy

What Naixue wants to create is a way of life. Between products and nature, you always treat yourself as a participant, presenting a beautiful life experience with natural tea, fresh fruits and vegetables, pure ways, warm works, and comfortable environment.

Brand Vision

Tea has 5,000 years of cultural accumulation in China, but people are restless in modern society, especially young people rarely spend time sipping a cup of tea. Naixue hopes to bring good tea to it in a simple way that suits modern people's lives. Everyone around them has become the promoter of Chinese tea going to the world.