Jia Shi You Pin (Xiamen) Industrial Co., Ltd.
CASS respects minimalism and design inspiration comes from the Nordic style, which is known for its simplicity. CASS provides consumers with multi-faceted, cost-effective interior clothing. The brand design team fully understands and satisfies the aesthetic views and clothing interests of Asian consumers. In product research and development, it integrates international popular elements into the design, maintains its own characteristics, and advocates a unique simple and comfortable fashion aesthetic. The development trend of the clothing industry is becoming more and more inclined to be segmented and specialized. CASS will break through the traditional industry positioning constraints, combine the demand of the consumer market, position itself in the inner clothing, propose brand value innovation, and create new value curves. CASS is the consumer The company provides a full range of innerwear clothing solutions. Its products include men's and women's underwear, home clothes, sweatshirts, T-shirts, etc. and series of related matching accessories. It creates a high-quality, cost-effective and versatile series with new brand image and products. Underwear and home clothing. Through the city agent flagship model and the online and offline parallel model of B2C e-commerce, we focus on the region, work hard and develop strongly, and use the region as a breakthrough point to drive the overall consumer market and build a high-quality "CASS Jiashi-Youpin Life Center" national network system. , create a brand of fashionable inner clothing and clothing in the Chinese market.
Jia Shi You Pin (Xiamen) Industrial Co., Ltd.
CASS respects minimalism and design inspiration comes from the Nordic style, which is known for its simplicity. CASS provides consumers with multi-faceted, cost-effective interior clothing. The brand design team fully understands and satisfies the aesthetic views and clothing interests of Asian consumers. In product research and development, it integrates international popular elements into the design, maintains its own characteristics, and advocates a unique simple and comfortable fashion aesthetic. The development trend of the clothing industry is becoming more and more inclined to be segmented and specialized. CASS will break through the traditional industry positioning constraints, combine the demand of the consumer market, position itself in the inner clothing, propose brand value innovation, and create new value curves. CASS is the consumer The company provides a full range of innerwear clothing solutions. Its products include men's and women's underwear, home clothes, sweatshirts, T-shirts, etc. and series of related matching accessories. It creates a high-quality, cost-effective and versatile series with new brand image and products. Underwear and home clothing. Through the city agent flagship model and the online and offline parallel model of B2C e-commerce, we focus on the region, work hard and develop strongly, and use the region as a breakthrough point to drive the overall consumer market and build a high-quality "CASS Jiashi-Youpin Life Center" national network system. , create a brand of fashionable inner clothing and clothing in the Chinese market.
Shantou Duolamei Garment Industry Co., Ltd.
Shantou City, Guangdong Province, Dolamei Garment Industry Co., Ltd. is a modern enterprise specializing in the design, production and marketing of brand pajamas. Born in 1996, it integrates the production and sales of "Dola American" brand home pajamas and underwear; now it has imported knitting big round machine, Japanese Brothers sewing machine and clothing computer CAD and other advanced production equipment. The company adheres to the employment principle of "people-oriented and persevering" and adheres to the brand positioning of "fashion, culture, and humanization". Implement modern enterprise management and fully introduce CIS projects; establish a design center mainly composed of outstanding domestic and foreign designers, with excellent technical workers and world-leading pajama production equipment, and the entire production process is strictly in accordance with the international ISO quality management system and ISO environment Management system for management. Beauty is the ever-changing pursuit of mankind, because the pursuit of beauty will make the world beautiful and life will become beautiful. It integrates the tenderness and grace of the Easterners and the enthusiasm of the Westerners brilliantly and harmoniously, with fashion contained in elegance and sexiness spread in gentleness - the "Dora American" pajamas fully reflect the "gentle and considerate, passionate like fire" life interest. Since its promotion, the "Dolasome" pajamas have won the love and praise of consumers with their simple, fashionable, comfortable and casual design concepts, rich cultural connotations and excellent texture and fresh color fabrics, and have won the love and praise of consumers in the market. It has a high reputation, and its sales network is spread across major cities across the country and is sold to overseas markets. In terms of business philosophy, the enterprise actively develops a complete service system for the entire pre-sales, during-sales and after-sales processes based on the principles of consumer-centered, market-oriented, brand-based, and service-based. The company adheres to the business purpose of "reputation first, quality first, and customer first" and serves customers wholeheartedly. We continue to improve and innovate and always pursue perfection.
Shantou Duolamei Garment Industry Co., Ltd.
Shantou City, Guangdong Province, Dolamei Garment Industry Co., Ltd. is a modern enterprise specializing in the design, production and marketing of brand pajamas. Born in 1996, it integrates the production and sales of "Dola American" brand home pajamas and underwear; now it has imported knitting big round machine, Japanese Brothers sewing machine and clothing computer CAD and other advanced production equipment. The company adheres to the employment principle of "people-oriented and persevering" and adheres to the brand positioning of "fashion, culture, and humanization". Implement modern enterprise management and fully introduce CIS projects; establish a design center mainly composed of outstanding domestic and foreign designers, with excellent technical workers and world-leading pajama production equipment, and the entire production process is strictly in accordance with the international ISO quality management system and ISO environment Management system for management. Beauty is the ever-changing pursuit of mankind, because the pursuit of beauty will make the world beautiful and life will become beautiful. It integrates the tenderness and grace of the Easterners and the enthusiasm of the Westerners brilliantly and harmoniously, with fashion contained in elegance and sexiness spread in gentleness - the "Dora American" pajamas fully reflect the "gentle and considerate, passionate like fire" life interest. Since its promotion, the "Dolasome" pajamas have won the love and praise of consumers with their simple, fashionable, comfortable and casual design concepts, rich cultural connotations and excellent texture and fresh color fabrics, and have won the love and praise of consumers in the market. It has a high reputation, and its sales network is spread across major cities across the country and is sold to overseas markets. In terms of business philosophy, the enterprise actively develops a complete service system for the entire pre-sales, during-sales and after-sales processes based on the principles of consumer-centered, market-oriented, brand-based, and service-based. The company adheres to the business purpose of "reputation first, quality first, and customer first" and serves customers wholeheartedly. We continue to improve and innovate and always pursue perfection.
Guangdong Kaidi Garment Co., Ltd.
Top ten pajama brands, famous trademarks in Guangdong Province, well-known home and casual clothing brands, integrating vibrant, fashionable and passionate lifestyles into home clothing, creating the first home and clothing Paibonu is an honorary brand under Kaidi Group. It creates Chinese Happy Home Clothing and advocates Chinese Happy Home Clothing. Paibangnu Home Furnishing Clothing is one of the main brands operated by Guangdong Kaidi Clothing Co., Ltd. and was founded in 2001. As a pioneer of home fashion brands, Paibonu interprets the essence of home fashion with a happy, fashionable and passionate lifestyle! Paibonu has always believed that home clothes are not just clothes worn at home, but also home fashion that carries the free and fashionable lifestyle of modern people. Whether at home or going out, Paibonu's design fully conveys freedom and fashion. With cutting technology that conforms to the proportion of the human body, meticulous production technology, and unique innovative concepts, it injects new vitality, new elements and new fashion into home clothes. Add a little agility to life and give life a little crazy. The Paibonu Home Clothing Brand breaks through the design style of traditional home clothing, integrates vibrant fashion elements into design concepts, and fashionizes, trends and popularizes home clothing, which meets your needs in different home occasions. When you are relaxing at home, you will take off your urban flamboyant defense and enter the new world of happiness where Paibonnu is "crazy at home". Breathe the fresh fragrance of flowers and plants on the terrace in the morning, and humming gently is the joy that comes from the Paibun's home clothes to let the soul fly. The afternoon sun is flowing with fingertips, the gentle melody spreads in the ears, and the jump of every note is accompanied by a touch of heart. Wandering with friends in the relaxed and free space of Paibonu dances with all your heart. Share family with your family in the evening of setting sun, enjoy the intimate contact brought by high-quality fabrics from Paibonu, and feel the comfortable and warm living atmosphere.
Guangdong Kaidi Garment Co., Ltd.
Top ten pajama brands, famous trademarks in Guangdong Province, well-known home and casual clothing brands, integrating vibrant, fashionable and passionate lifestyles into home clothing, creating the first home and clothing Paibonu is an honorary brand under Kaidi Group. It creates Chinese Happy Home Clothing and advocates Chinese Happy Home Clothing. Paibangnu Home Furnishing Clothing is one of the main brands operated by Guangdong Kaidi Clothing Co., Ltd. and was founded in 2001. As a pioneer of home fashion brands, Paibonu interprets the essence of home fashion with a happy, fashionable and passionate lifestyle! Paibonu has always believed that home clothes are not just clothes worn at home, but also home fashion that carries the free and fashionable lifestyle of modern people. Whether at home or going out, Paibonu's design fully conveys freedom and fashion. With cutting technology that conforms to the proportion of the human body, meticulous production technology, and unique innovative concepts, it injects new vitality, new elements and new fashion into home clothes. Add a little agility to life and give life a little crazy. The Paibonu Home Clothing Brand breaks through the design style of traditional home clothing, integrates vibrant fashion elements into design concepts, and fashionizes, trends and popularizes home clothing, which meets your needs in different home occasions. When you are relaxing at home, you will take off your urban flamboyant defense and enter the new world of happiness where Paibonnu is "crazy at home". Breathe the fresh fragrance of flowers and plants on the terrace in the morning, and humming gently is the joy that comes from the Paibun's home clothes to let the soul fly. The afternoon sun is flowing with fingertips, the gentle melody spreads in the ears, and the jump of every note is accompanied by a touch of heart. Wandering with friends in the relaxed and free space of Paibonu dances with all your heart. Share family with your family in the evening of setting sun, enjoy the intimate contact brought by high-quality fabrics from Paibonu, and feel the comfortable and warm living atmosphere.
Felissimo offers unique and artistic sleepwear designs, often inspired by cultural themes.
Felissimo Co., Ltd.
Felissimo offers unique and artistic sleepwear designs, often inspired by cultural themes.
Amo’s Style focuses on trendy and affordable sleepwear, targeting fashion-conscious consumers.
Amo’s Style Inc.
Amo’s Style focuses on trendy and affordable sleepwear, targeting fashion-conscious consumers.
Emmi offers chic and comfortable sleepwear, blending modern designs with traditional Japanese aesthetics.
Emmi Co., Ltd.
Emmi offers chic and comfortable sleepwear, blending modern designs with traditional Japanese aesthetics.
La Perla Japan offers luxurious and high-end sleepwear, known for its exquisite craftsmanship and elegant designs.
La Perla Group
La Perla Japan offers luxurious and high-end sleepwear, known for its exquisite craftsmanship and elegant designs.
Koshitsuya specializes in luxurious sleepwear, often made from high-quality silk and lace.
Koshitsuya Co., Ltd.
Koshitsuya specializes in luxurious sleepwear, often made from high-quality silk and lace.
Aimerfeel provides stylish and comfortable sleepwear, often with a focus on feminine designs.
Aimerfeel Co., Ltd.
Aimerfeel provides stylish and comfortable sleepwear, often with a focus on feminine designs.
Belle Maison offers affordable and trendy sleepwear, often featuring playful patterns and colors.
Belle Maison Co., Ltd.
Belle Maison offers affordable and trendy sleepwear, often featuring playful patterns and colors.
Hanes Japan provides comfortable and practical sleepwear, focusing on durability and affordability.
HanesBrands Inc.
Hanes Japan provides comfortable and practical sleepwear, focusing on durability and affordability.
Narue provides elegant and luxurious sleepwear, often featuring lace and silk materials.
Narue Co., Ltd.
Narue provides elegant and luxurious sleepwear, often featuring lace and silk materials.
Yumetenbo specializes in affordable and cute sleepwear, popular among younger consumers.
Yumetenbo Co., Ltd.
Yumetenbo specializes in affordable and cute sleepwear, popular among younger consumers.
Sazaby League offers luxurious and stylish sleepwear, often featuring collaborations with high-end designers.
Sazaby League Co., Ltd.
Sazaby League offers luxurious and stylish sleepwear, often featuring collaborations with high-end designers.
Gelato Pique is a Japanese loungewear brand known for its soft, cozy, and stylish pajamas and homewear, inspired by the texture of gelato.
Mash Style Lab
Gelato Pique is a Japanese loungewear brand known for its soft, cozy, and stylish pajamas and homewear, inspired by the texture of gelato.
Shanghai Piqijiong Trading Co., Ltd.
PEACH JOHN Peach Pie, a legendary underwear home clothing brand originated from Japan, has been enthusiastically sought after by big stars and fashion trends since its birth in 1988. Because of its unique brand design concept, its jaw-dropping product functions and quite unique The development history of legendary colors, whether in Japan or Hong Kong, Peach Pie has a large number of fans, and has become the treasure of editors of major top fashion magazines and trendy people in the cabinets. PEACH JOHN Peach Pie, a legendary underwear home clothing brand originated from Japan, has been enthusiastically sought after by big stars and fashion trends since its birth in 1988. Because of its unique brand design concept, its jaw-dropping product functions and quite unique The development history of legendary colors, whether in Japan or Hong Kong, Peach Pie has a large number of fans, and has become the treasure of editors of major top fashion magazines and trendy people in the cabinets. In the midsummer of 2010, this "cute, happy, and sexy" honey-colored trend swept across mainland China, and 7 stores and official flagship stores covering most areas of the country were quickly opened in Beijing and Shanghai. PEACH JOHN Peach Pie contains various functions of underwear. Want to be straight and plump? Do you need to remove the shoulder straps? To match your daily wear, come and choose your favorite. Even if I wear the thin and close-fitting T-shirt, there are no signs of embarrassing Bra. Just a seamless cup bra to match it. Peach Pie, which pursues fashion trends, is always committed to designing products that meet the requirements of beautiful girls. It also launched products jointly created with HELLO KITTY, which is popular all over the world. In addition to underwear, the series also includes limited editions such as bags and mobile phone chains. Peach Pie will launch more than 200 original designs that focus on sentiment every season. Exclusive designers travel around the world to search for the latest trend information, and develop unique fashion products based on listening to customer needs and employee suggestions. Imported brands purchased by designers from various countries should not be missed. PEACH JOHN Peach Pie also has a very high support rate among fashion stylists, editors, and popular models. Today, many people use peach pie as synonymous with underwear and home clothes. She can be found almost in all kinds of magazines regardless of age, audience, or in all kinds of magazines. The cup size of the Peach Pie bra is from A to G! The selection range is quite wide, whether it is a small breasted girl or a plump girl, you can easily find just size that suits you! The Peach Pie employees will conduct all styles of products. Try it on and carefully check its functionality, comfort and color details. During the production process, in addition to factory quality inspection, it will also be sent to the Shenzhen Quality Inspection Center for comprehensive inspection. For products with high sewing and processing difficulties, designers will personally go to the site for actual inspection and try-on. Only through layers of inspection can it be put on the market. In addition to popular cartoon images, the limited edition products jointly launched by Peach Pie and other brands, designers and magazines are also eye-catching. This has created many rare styles that can only be bought on Peach Pie! There are also a variety of pajamas, which can be selected for you! Cotton, needle fabric, flannel, velvet cloth, double-sided velvet All kinds of fabrics are available. Peach Pie’s home clothes are extremely popular, and some loyal fans even insist on wearing Peach Pie only. From stepping into the house to falling asleep, the peach pie can make you look cute and charming.
Shanghai Piqijiong Trading Co., Ltd.
PEACH JOHN Peach Pie, a legendary underwear home clothing brand originated from Japan, has been enthusiastically sought after by big stars and fashion trends since its birth in 1988. Because of its unique brand design concept, its jaw-dropping product functions and quite unique The development history of legendary colors, whether in Japan or Hong Kong, Peach Pie has a large number of fans, and has become the treasure of editors of major top fashion magazines and trendy people in the cabinets. PEACH JOHN Peach Pie, a legendary underwear home clothing brand originated from Japan, has been enthusiastically sought after by big stars and fashion trends since its birth in 1988. Because of its unique brand design concept, its jaw-dropping product functions and quite unique The development history of legendary colors, whether in Japan or Hong Kong, Peach Pie has a large number of fans, and has become the treasure of editors of major top fashion magazines and trendy people in the cabinets. In the midsummer of 2010, this "cute, happy, and sexy" honey-colored trend swept across mainland China, and 7 stores and official flagship stores covering most areas of the country were quickly opened in Beijing and Shanghai. PEACH JOHN Peach Pie contains various functions of underwear. Want to be straight and plump? Do you need to remove the shoulder straps? To match your daily wear, come and choose your favorite. Even if I wear the thin and close-fitting T-shirt, there are no signs of embarrassing Bra. Just a seamless cup bra to match it. Peach Pie, which pursues fashion trends, is always committed to designing products that meet the requirements of beautiful girls. It also launched products jointly created with HELLO KITTY, which is popular all over the world. In addition to underwear, the series also includes limited editions such as bags and mobile phone chains. Peach Pie will launch more than 200 original designs that focus on sentiment every season. Exclusive designers travel around the world to search for the latest trend information, and develop unique fashion products based on listening to customer needs and employee suggestions. Imported brands purchased by designers from various countries should not be missed. PEACH JOHN Peach Pie also has a very high support rate among fashion stylists, editors, and popular models. Today, many people use peach pie as synonymous with underwear and home clothes. She can be found almost in all kinds of magazines regardless of age, audience, or in all kinds of magazines. The cup size of the Peach Pie bra is from A to G! The selection range is quite wide, whether it is a small breasted girl or a plump girl, you can easily find just size that suits you! The Peach Pie employees will conduct all styles of products. Try it on and carefully check its functionality, comfort and color details. During the production process, in addition to factory quality inspection, it will also be sent to the Shenzhen Quality Inspection Center for comprehensive inspection. For products with high sewing and processing difficulties, designers will personally go to the site for actual inspection and try-on. Only through layers of inspection can it be put on the market. In addition to popular cartoon images, the limited edition products jointly launched by Peach Pie and other brands, designers and magazines are also eye-catching. This has created many rare styles that can only be bought on Peach Pie! There are also a variety of pajamas, which can be selected for you! Cotton, needle fabric, flannel, velvet cloth, double-sided velvet All kinds of fabrics are available. Peach Pie’s home clothes are extremely popular, and some loyal fans even insist on wearing Peach Pie only. From stepping into the house to falling asleep, the peach pie can make you look cute and charming.
Yancheng International Women's Fashion Co., Ltd.
Triumphin, a world-renowned underwear brand from Germany, was founded in 1886 and has a long history of more than 130 years. Today, Triumph has grown from a small underwear factory in Heubach, Baden-Württemberg, southern Germany a century ago to one of the world's largest underwear manufacturers headquartered in Zurzach, Switzerland, with more than 43,000 employees. More than 120 countries around the world have offices, which are dominating the development and popularity of the world's underwear industry. Triumph, familiar to women around the world, has won the favor of women all over the world with her popular design, exquisite workmanship and advanced fabrics. Its iconic red trademark represents sexiness and passion, and the beautifully lined Triumph logo cleverly contains the meaning of "unbeaten forever". The tasteful Triomphen Crown is both a symbol of charm and a central sign for inspiring women around the world. Triumph has set up design centers around the world, with more than 200 designers, distributed in 11 countries around the world, and has a global supply and procurement of raw materials to provide high-quality guarantees for Triumph’s products. The Asia-Pacific headquarters in Hong Kong creates a unique sexy look for Asian women's body shapes, which also makes Triumph an international brand with both European and Asian body shape products. It is Triomphe's responsibility and mission to provide women around the world with comfortable, high-quality, fashionable and innovative underwear experiences.
Yancheng International Women's Fashion Co., Ltd.
Triumphin, a world-renowned underwear brand from Germany, was founded in 1886 and has a long history of more than 130 years. Today, Triumph has grown from a small underwear factory in Heubach, Baden-Württemberg, southern Germany a century ago to one of the world's largest underwear manufacturers headquartered in Zurzach, Switzerland, with more than 43,000 employees. More than 120 countries around the world have offices, which are dominating the development and popularity of the world's underwear industry. Triumph, familiar to women around the world, has won the favor of women all over the world with her popular design, exquisite workmanship and advanced fabrics. Its iconic red trademark represents sexiness and passion, and the beautifully lined Triumph logo cleverly contains the meaning of "unbeaten forever". The tasteful Triomphen Crown is both a symbol of charm and a central sign for inspiring women around the world. Triumph has set up design centers around the world, with more than 200 designers, distributed in 11 countries around the world, and has a global supply and procurement of raw materials to provide high-quality guarantees for Triumph’s products. The Asia-Pacific headquarters in Hong Kong creates a unique sexy look for Asian women's body shapes, which also makes Triumph an international brand with both European and Asian body shape products. It is Triomphe's responsibility and mission to provide women around the world with comfortable, high-quality, fashionable and innovative underwear experiences.
Ueda Shoko (Shanghai) Apparel Trading Co., Ltd.
tutuanna, the Chinese name is Futuanna. tutuanna is an accessory brand from Japan, with categories including socks, underwear, etc. The brand takes fashionable young people as its main customer level, and focuses on pantyhose, jacquard stockings, leggings, lace stockings, underwear, and home clothing. Tutuanna was founded in 1973 and now has more than 500 stores in Japan, China, Hong Kong and Taiwan.
Ueda Shoko (Shanghai) Apparel Trading Co., Ltd.
tutuanna, the Chinese name is Futuanna. tutuanna is an accessory brand from Japan, with categories including socks, underwear, etc. The brand takes fashionable young people as its main customer level, and focuses on pantyhose, jacquard stockings, leggings, lace stockings, underwear, and home clothing. Tutuanna was founded in 1973 and now has more than 500 stores in Japan, China, Hong Kong and Taiwan.
Wacoal (China) Apparel Co., Ltd.
Huagoer (China) Fashion Co., Ltd. is a ready-to-wear brand mainly based on underwear. With the goal of "making Chinese women more beautiful and making greater contributions to Chinese society", it produces and sells women's underwear and fashion. Since its founding, Huagoer has always been aiming to "make women more beautiful " , "help women become more beautiful " , and "help women realize their desire to become more beautiful " as the goal of career development, and has been achieving it. Work hard on these goals. Through this half century of business activities, Huagoll can now proudly say that we have made positive contributions to helping women enhance their self-confidence, become more proactive and enthusiastic in various fields and places. "Being with female friends " is the value of Huagore's existence today.
Wacoal (China) Apparel Co., Ltd.
Huagoer (China) Fashion Co., Ltd. is a ready-to-wear brand mainly based on underwear. With the goal of "making Chinese women more beautiful and making greater contributions to Chinese society", it produces and sells women's underwear and fashion. Since its founding, Huagoer has always been aiming to "make women more beautiful " , "help women become more beautiful " , and "help women realize their desire to become more beautiful " as the goal of career development, and has been achieving it. Work hard on these goals. Through this half century of business activities, Huagoll can now proudly say that we have made positive contributions to helping women enhance their self-confidence, become more proactive and enthusiastic in various fields and places. "Being with female friends " is the value of Huagore's existence today.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.