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Shandong Yuquan Food Co., Ltd.
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Brand Introduction

Shandong Yuquan Food Co., Ltd. was founded in April 1997. After nearly 30 years of reform, innovation and development, it has gradually grown into a provincial key leading agricultural industrialization enterprise integrating fruit planting, canned food and juice production and sales. The company has multiple independent brands such as "Mengshui" and "Kuizi", nearly 200 products of different types and specifications, with an annual processing capacity of 50,000 tons.

In May 2018, Shandong Mengshui Group was established based on Shandong Mengshui Food and Beverage Co., Ltd., which is under Shandong Yuquan Food Co., Ltd., Shandong Yuquan Glass Packaging Co., Ltd., Linyi Yuquan Color Printing Packaging Co., Ltd., Shandong Mengshui Agricultural Technology Co., Ltd., Shandong Huameng Real Estate Co., Ltd. has flourished and has now developed into a collection of fruit tree cultivation and planting, canned fruits, canned livestock and poultry aquatic products, juice beverages, glass packaging products, color printing and packaging production and sales, cold chain logistics, real estate development, private capital management, A large enterprise group integrating e-commerce.

The company actively promotes standardized management, establishes and improves a strict quality management system, and has successively passed ISO 22000 food safety management system certification and other certifications, and has improved the system of product research and development, quality management system, safety management, quality testing and product traceability. , the product quality level has been significantly improved.

The company currently has four R&D institutions including provincial enterprise technology centers, municipal engineering technology research centers, municipal engineering laboratories, etc., and continues to optimize the canned production line and some processes have been automated. Vigorously develop new products and new processes, and develop new varieties of canned livestock, poultry and aquatic products. At the same time, we strengthened cooperation with scientific research institutes to promote the transformation and application of scientific and technological achievements, participated in the formulation of the national agricultural industry standards for "Peach for Processing", and jointly developed the "Comprehensive Evaluation of Peach Quality and Diversified Processing Technology with the Institute of Agricultural Products Processing of the Chinese Academy of Agricultural Sciences. " and Application ” won the first prize of scientific and technological achievements of the China Federation of Commerce; presided over or participated in the formulation of 5 national standards, industry standards and group standards.

Vigorously implement the transformation of new and old kinetic energy and accelerate the pace of transformation and upgrading of traditional industries. More than 5 million yuan has been invested to upgrade and renovate the sewage treatment facilities, and the sewage treatment capacity has been greatly improved; 100 million yuan has been invested to technically transform the production workshop, a new standardized canned production workshop of 23,000 square meters has been built, and three domestic advanced fruit canned processing production lines have been introduced. , production capacity and automation level were further improved; 100 million yuan was invested to build a 20,000-ton cold chain logistics and primary processing production line project, and the industrial chain was further improved.

The company has always adhered to the development concept of "quality jade spring, innovation and long-term development", continuously increased brand building efforts, formulated and improved high-quality development brand building plans, promoted the coordinated development of brand building and various businesses, increased investment in corporate brand management, and optimized Brand management system and management process, actively adopt advanced brand management technology to improve the company's brand management operation capabilities, and make great progress in brand building. The products are sold well in more than 30 provinces, cities and regions across the country, and have a good reputation in well-known supermarkets. Mengshui brand The development has also effectively promoted the development of China's canned food industry.

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