Huiyuan was founded in 1992 and is an influential domestic juice brand.

After many years of establishment, Huiyuan has established more than 140 business entities across the country and has planned and built more than 20 agricultural industrial parks in more than 10 provinces across the country, gradually building them into the form of ecological planting, agricultural and sideline product processing, trade and logistics, exhibition and conferences, and tourism. A new comprehensive project with a high integration of agriculture, industry and commerce, including leisure, health and elderly care, and mutual support for the first, second and third industries has been established, a sales network spread across the country, and an agricultural industrialization management system spans the east and west, forming Huiyuan. A new pattern of mutual promotion and common development of the three major industries of fruit juice, Huiyuan Fruit Industry and Huiyuan Agriculture.

As a leading enterprise in China's agricultural industrialization, Huiyuan Group has gradually formed a corporate culture with Huiyuan characteristics, taking "nutrition to the masses and benefiting rural areas and agriculture" as its corporate mission, and insists on feeding back to rural areas and agriculture through its own development. Over the years, Huiyuan has driven the development of the new rural economy through the construction of an agricultural industrialization management system and promoted the modernization and upgrading of China's agricultural industry.

Over the years, Huiyuan has continued to lead the medium and high-concentration juice market in terms of sales and market share. In 2018, Huiyuan's 100% fruit juice and medium-concentration fruit and vegetable juice market sales share was 43.7% and 31.5%, respectively, reaching 0.9% and 6.9% respectively compared with 2017, respectively, and continued to be ranked first in the middle and high fruit sales. At the same time, Huiyuan concentrate juice and some juice drinks are exported to more than 30 countries and regions on five continents, including the United States, Australia, Algeria, South Korea, Singapore, Malaysia, India, and Europe.