MISSHA is a brand under ABLE C&C Co., Ltd., one of the three major cosmetics groups in South Korea. MiSSHA advocates providing cosmetics for life at reasonable prices. It has more than 500 diverse types, including skin care, makeup, special functional cosmetics and tools. product. Mishang cosmetics mainly include Mishang Makeup Premium, Mishang BB Cream, Mishang Mascara, Mishang Eyeshadow, Mishang Facial Mask, Mishang Concealer, etc. Its products have always been highly sought after by Korean women, and are also loved and supported by Korean women.

In 2007, Mishang received technical formula support from the UK Coff's Chemical Pin Products Co., Ltd. In 2009, Mystery opened 366 stores in South Korea and has 7.2 million members support. Not only that, its overseas market has also expanded rapidly. It has opened 400 stores overseas, involving 16 countries and regions including mainland China, the United States, Australia, Hong Kong, Thailand, Taiwan, Singapore, Japan, and Macau, becoming South Korea. Brands with more cosmetic brands in overseas stores.

The mystery begins with the needs of customers, and is committed to producing products that focus on functions and effects. It accepts customers' preferences and chooses to listen to customers' skin problems sincerely and provides solutions that match them. Mystery is based on customer needs and data, thinking about good formulas and solutions. Mishang actively seeks raw materials to effectively improve skin care effects, conducts inspections on products, finds ways to convey product effects, and enables skin to achieve good results after use. The beauty standard of Mystic is to remove excess substances and focus on producing products with good efficacy and simple ingredients. Now it has grown into a global brand that has gone out of Korea, gone to the world, and met the beauty needs of customers around the world.

South Korea ABLE C&C Co., Ltd. officially established a wholly-owned subsidiary in Beijing in March 2006 - Beijing Aiboxin Cosmetics Trading Co., Ltd. Beijing Aiboxin Cosmetics Trading Co., Ltd. adheres to the development philosophy of South Korea's ABLE C&C Co., Ltd., and devotes itself to the development of the Chinese market to meet the needs of Chinese consumers and provide high-quality brand services to Chinese consumers.