Fujian Xinsheng Toys Co., Ltd. is located in Pucheng County, the "Hometown of Chinese Dangui" to the north of the tourist resort "Wuyishan Scenic Area". It is surrounded by mountains, with beautiful scenery, convenient transportation and rich forest resources. It was founded in 2006.

The company focuses on the research, development, production and sales of children's toys in the field of wooden toys. Years of experience have allowed the company to continuously innovate and develop in the process of wooden toy development, and has formed an enterprise integrating R&D, production, sales and perfect after-sales service. Since its development, the company has formed a wooden toy production company with a large domestic sales brand scale and a fast-growing development in China. It has three major brands, namely "Muzhibao", "Mingta" and "Minlan Brothers" children's series toys. More than 20 types of styles and educational significance, nearly 180 toy products suitable for children's age groups, taking care of the different needs of each stage of baby's growth. It has received unanimous recognition and praise from industry customers.

All series of products of the company are in a good market position. The company has always built, built and improved a nationwide marketing network, won the market segment, explored the market, and continuously increased the market share of products. After years of market development of independent brands, it has a good awareness and influence in the minds of channel merchants, terminal retailers and consumers in the market, laying a solid foundation for the company's subsequent development. At present, the company's brand products have signed annual cooperation agreements with all provincial and prefecture-level agents across the country except Tibet. Products radiate to major supermarkets across the country, and have become VIP suppliers of domestic and foreign supermarkets such as Walmart, Carrefour, RT-Mart, Yonghui, Xinhuadu, etc., and have also been linked to infant and child chains such as Lijia Baby, Leyou, Aiying Island, and Aiying Room. In 2012, the company's sales performance also made a major breakthrough in the new sales field of e-commerce. The company has its own brand flagship store in Tmall Mall, and has Dangdang.com and JD.com. Large e-commerce companies such as shopping malls and No. 1 store have carried out seamless docking and cooperative relationships. With the company's performance steadily growing, the company has now become the designated supplier of wooden toys for Yili Dairy and Mengniu Dairy, and is also the authorized manufacturer of Disney's wooden toys in China. Through the strong cooperation with Disney Company, we have created the Chinese wooden toy gift market and become an explorer of the branding operation of wooden toys.